Lee Yi Tong
Senior Marketing Specialist at Rocketsview Management Sdn Bhd- Claim this Profile
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Bio
Experience
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Rocketsview Management Sdn Bhd
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Malaysia
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Marketing Specialist
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Dec 2021 - Present
Involvement in online, and offline Marketing. Support in developing and executing various marketing and acquisition campaigns to drive sales across people. 1. Create awareness of and develop the brand. 2. Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy, and budget planning. React fast to mid-campaign performance and optimize in between campaign activities. 3. Key liaison between the production, merchandising, and creative teams to ensure smooth and timely execution of campaigns. 4. Organize and attend offline events such as expos, conferences, seminars, receptions, and exhibitions. 5. Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty. 6. Arrange the effective distribution of marketing materials. 7. Reporting performance key metrics and project implementation status to upper management, as well as providing relevant strategic insights and supporting data. 8. Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets. 9. Manage company social media channels & content creation (eg: Facebook, Instagram, TikTok, 小红书, and etc.) 10. Online marketing planning and implementation (Eg: giveaway, cross-posting, etc.) 11. Video shooting & editing for short company videos. Show less
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OnePlus
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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Social Media & Content Creator
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Feb 2021 - Aug 2021
- Responsible for managing all social media presence and well-versed on the platform including Facebook, Instagram, YouTube, and Tik Tok. - Plan, manage and execute high-quality social media content. - Analyze, monitor, and measure marketing activity effectiveness and track performance via analytics tools (increase sales, followers, building awareness, engagement, content, and message). Align with the e-commerce site to drives sales. - Staying up to date with the best practices and emerging trends in social media. Show less
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Surveyor
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Mar 2016 - Feb 2017
• Collect data from targeted industries/ audiences and complete the survey given. • Deal with different types of interviewees and bring out the best of the survey. • Developed Conflict Management abilities, able to work in a team and mediate problems between colleagues. • Collect data from targeted industries/ audiences and complete the survey given. • Deal with different types of interviewees and bring out the best of the survey. • Developed Conflict Management abilities, able to work in a team and mediate problems between colleagues.
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Education
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University of Hertfordshire
Bachelor's degree, Marketing -
INTI International University & Colleges
Diploma of Education, Diploma in Business