Experience

Barnie's Coffee & Tea Co.

• United States
• Retail
• 1 - 100 Employee

• Business Consultant

  • Jan 2016 - Present

  ➤ Meeting with clients to assess business practices and procedures, collecting information through shadowing, interviews, surveys, and reports.➤ Conducting a comprehensive analysis of current brand identity, positioning, and target audiences, while interpreting data to unearth weaknesses and problematic situations, and to comprehend the root cause.➤ Leveraging data to deliver analytic insights to drive increased sales and improved marketing effectiveness, recommending solutions with ample justification and practical advice.➤ Uncovering the biggest differentiators of the company, vs legacy approaches and competing offerings, and finding new, fruitful competitive spaces for the brand, both strategically and creatively.➤ Working closely with company executives and high-level management to create strategic brand positioning, an actionable marketing plan, and a rollout plan for the new brand image with key performance indicators.➤ Developing detailed business plans to drive small or radical changes, with attention to a client's capabilities and limitations.➤ Forming concise reports, with statistical models to evaluate the impact of different marketing tactics.➤ Effectively supporting the team in day-to-day operations management, project management, and the development of high-quality deliverables.➤ Developing relationships with clients and employees to foster trust, understanding, and a culture of change within the business, while overcoming any resistance.➤ Tracking costs and benefits of changes, as well as establishing future-facing insights, implications, and recommendations.



Dr. Fazil Mohamed

• Business Mentor

  • 2016 - Present

  ➤ Leveraging extensive knowledge and experience by providing advice, counsel, network contacts, and political/cultural know-how, together with ongoing personal support and encouragement. ➤ Leveraging extensive knowledge and experience by providing advice, counsel, network contacts, and political/cultural know-how, together with ongoing personal support and encouragement.



Westrock Coffee (S&D legacy page)

• United States
• Food and Beverage Services
• 200 - 300 Employee

• Senior Vice President

  • Jan 1984 - Jan 2016

  ➤ Came aboard as a District Manager, and received promotions to Regional Sales Manager, District Sales Manager, Vice President, and finally Senior Vice President.➤ Strategically led the company to record growth with 190 routes, while directly managing product sales, equipment investment, and service, with a strong emphasis on P&L expectations.➤ Designed new Route and Service vehicles partnering with Mercedes Benz and Morgan Mfg.➤ Successfully developed and launched the Specialty Coffee Division, including establishing a sales strategy that include new coffee and tea offerings, while getting the company heavily involved with the Specialty Coffee Association of America.➤ Established and led partnerships with Sodexo, Compass U.S.A., and other regional distributors or brands such as Barnie's Coffee Kitchen out of Orlando, FL, and Pura Vida, a mission based 501C organization located in Seattle, WA.➤ Expertly negotiated a long-term exclusive manufacturing and sales agreement/partnership with Sysco Foods out of Houston Texas.➤ Efficiently led a group of Sales professionals, driving the refinement and development of the team by establishing KPI's and best practices.➤ Provided coaching to company and partner sales teams to help them drive sales strategy and goal attainment, while establishing uniform compensation, training, and sales incentive programs.



Various Companies

• United States
• 700 & Above Employee

• Previous Work History

  • 1972 - 1984

  Product Development & Sales – Investors Management, Inc. & General Foods, Inc. - 1984President, Franchise Sales – Amalgamated Promotions, Inc. & Carolina Blimpie, North Carolina – 1975 to 1984Form Design & Salesperson – Wallace Business Forms – 1972 to 1975 Product Development & Sales – Investors Management, Inc. & General Foods, Inc. - 1984President, Franchise Sales – Amalgamated Promotions, Inc. & Carolina Blimpie, North Carolina – 1975 to 1984Form Design & Salesperson – Wallace Business Forms – 1972 to 1975