Lee Tobin
Marketing Communications Specialist at Diamond IT- Claim this Profile
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English Native or bilingual proficiency
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Italian Limited working proficiency
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Bio
Ravi Ramlakhan
Lee assisted me with a personal project that I had back-burnered for some time, partly because I did not have the time and partly because I lacked the requisite skills and was applying my own professional skills to the endeavour with mixed results! That project was the development of my professional profile and networking, in particular through the use of LinkedIn. Lee made my communication infinitely more succinct, impactful and lucid. She was sufficiently forthright to correct any entrenched notions I had about marketing, communication and media, yet always did so with a certain grace and charm! I have no hesitation in recommending her to anyone who wants to clean up and update their professional profile and to clarify their offering to their chosen market, and I am sure the application of her skills do not end there.
Emily Davies
It was a pleasure to work with Lee, who was an exceptional Social Media and PR Executive at GWlegal. I learnt a lot from Lee, who is an extremely talented and proficient writer. Her communication skills are second to none, and her ability to write for multiple platforms and in a variety of voices is extremely skilled. Lee taught me all I need to know about social media management, PR, copywriting and writing content for B2B and B2C audiences. She is a great mentor and someone who I will always look up to throughout my career. She is an asset to any company looking to improve their social media performance, increase their online presence or if anyone is looking for a skilled PR executive. Your content will always be safe within Lee’s hands, a talented wordsmith both inside and out.
Martin Szybut
I worked with Lee for almost a year and during that time she transformed our approach and output on social media. She has a creative approach and managed our accounts almost single-handedly without fault.
Ravi Ramlakhan
Lee assisted me with a personal project that I had back-burnered for some time, partly because I did not have the time and partly because I lacked the requisite skills and was applying my own professional skills to the endeavour with mixed results! That project was the development of my professional profile and networking, in particular through the use of LinkedIn. Lee made my communication infinitely more succinct, impactful and lucid. She was sufficiently forthright to correct any entrenched notions I had about marketing, communication and media, yet always did so with a certain grace and charm! I have no hesitation in recommending her to anyone who wants to clean up and update their professional profile and to clarify their offering to their chosen market, and I am sure the application of her skills do not end there.
Emily Davies
It was a pleasure to work with Lee, who was an exceptional Social Media and PR Executive at GWlegal. I learnt a lot from Lee, who is an extremely talented and proficient writer. Her communication skills are second to none, and her ability to write for multiple platforms and in a variety of voices is extremely skilled. Lee taught me all I need to know about social media management, PR, copywriting and writing content for B2B and B2C audiences. She is a great mentor and someone who I will always look up to throughout my career. She is an asset to any company looking to improve their social media performance, increase their online presence or if anyone is looking for a skilled PR executive. Your content will always be safe within Lee’s hands, a talented wordsmith both inside and out.
Martin Szybut
I worked with Lee for almost a year and during that time she transformed our approach and output on social media. She has a creative approach and managed our accounts almost single-handedly without fault.
Ravi Ramlakhan
Lee assisted me with a personal project that I had back-burnered for some time, partly because I did not have the time and partly because I lacked the requisite skills and was applying my own professional skills to the endeavour with mixed results! That project was the development of my professional profile and networking, in particular through the use of LinkedIn. Lee made my communication infinitely more succinct, impactful and lucid. She was sufficiently forthright to correct any entrenched notions I had about marketing, communication and media, yet always did so with a certain grace and charm! I have no hesitation in recommending her to anyone who wants to clean up and update their professional profile and to clarify their offering to their chosen market, and I am sure the application of her skills do not end there.
Emily Davies
It was a pleasure to work with Lee, who was an exceptional Social Media and PR Executive at GWlegal. I learnt a lot from Lee, who is an extremely talented and proficient writer. Her communication skills are second to none, and her ability to write for multiple platforms and in a variety of voices is extremely skilled. Lee taught me all I need to know about social media management, PR, copywriting and writing content for B2B and B2C audiences. She is a great mentor and someone who I will always look up to throughout my career. She is an asset to any company looking to improve their social media performance, increase their online presence or if anyone is looking for a skilled PR executive. Your content will always be safe within Lee’s hands, a talented wordsmith both inside and out.
Martin Szybut
I worked with Lee for almost a year and during that time she transformed our approach and output on social media. She has a creative approach and managed our accounts almost single-handedly without fault.
Ravi Ramlakhan
Lee assisted me with a personal project that I had back-burnered for some time, partly because I did not have the time and partly because I lacked the requisite skills and was applying my own professional skills to the endeavour with mixed results! That project was the development of my professional profile and networking, in particular through the use of LinkedIn. Lee made my communication infinitely more succinct, impactful and lucid. She was sufficiently forthright to correct any entrenched notions I had about marketing, communication and media, yet always did so with a certain grace and charm! I have no hesitation in recommending her to anyone who wants to clean up and update their professional profile and to clarify their offering to their chosen market, and I am sure the application of her skills do not end there.
Emily Davies
It was a pleasure to work with Lee, who was an exceptional Social Media and PR Executive at GWlegal. I learnt a lot from Lee, who is an extremely talented and proficient writer. Her communication skills are second to none, and her ability to write for multiple platforms and in a variety of voices is extremely skilled. Lee taught me all I need to know about social media management, PR, copywriting and writing content for B2B and B2C audiences. She is a great mentor and someone who I will always look up to throughout my career. She is an asset to any company looking to improve their social media performance, increase their online presence or if anyone is looking for a skilled PR executive. Your content will always be safe within Lee’s hands, a talented wordsmith both inside and out.
Martin Szybut
I worked with Lee for almost a year and during that time she transformed our approach and output on social media. She has a creative approach and managed our accounts almost single-handedly without fault.
Experience
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Diamond IT
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Specialist
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Mar 2023 - Present
Content creation, copywriting and digital marketing services for one of the Hunter Region's most well-respected IT firms. Content creation, copywriting and digital marketing services for one of the Hunter Region's most well-respected IT firms.
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Content Creator
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Oct 2022 - Present
I am a full-time freelance copywriter, content creator and marketing specialist. I primarily work with SMEs in the social good and sustainability space. Meaningful storytelling is my jam. I am a full-time freelance copywriter, content creator and marketing specialist. I primarily work with SMEs in the social good and sustainability space. Meaningful storytelling is my jam.
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ROI (ή) Operations - The Social Good Consultancy
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United Kingdom
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Business Consulting and Services
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Marketing Associate
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Dec 2019 - Present
Leading all global marketing efforts for this management consultancy firm specialising in 'social good'. Leading all global marketing efforts for this management consultancy firm specialising in 'social good'.
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Bulbeck Group
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Australia
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Wholesale
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1 - 100 Employee
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Copywriter
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Sep 2022 - Apr 2023
B2B and B2C content writing across highly technical fields for the Group's brands SpillPro, Cleanawater, Odourpro and ovesco. Working closely with the national sales team to create content that converts. B2B and B2C content writing across highly technical fields for the Group's brands SpillPro, Cleanawater, Odourpro and ovesco. Working closely with the national sales team to create content that converts.
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MidCoast Council
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Australia
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Government Administration
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100 - 200 Employee
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Community Relations Officer
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Dec 2021 - Sep 2022
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Library Assistant (engagement & early literacy)
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Jan 2021 - Dec 2021
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TwiceAsNice creative studio
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Italy
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Graphic Design
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Marketing Director
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Jan 2018 - Dec 2021
Managing end-to-end communications strategies for clients globally. Managing end-to-end communications strategies for clients globally.
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GWlegal
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United Kingdom
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Legal Services
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1 - 100 Employee
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Copywriter
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Dec 2017 - Jun 2020
Copywriting (adv, website and print), blog articles, editorials and PR pieces focused primarily on the conveyancing/property field, in addition to finance, estate planning, personal injury, general legal issues and lifestyle.
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Social Media and Public Relations Executive
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Sep 2016 - Dec 2017
Strategic direction of all social media, digital communications and public relations efforts for this major UK legal firm. Managing and enhancing the firm's image online & offline. Lead-based campaigns. B2C and B2B communications. Writing of thought leadership pieces on technical legal issues.
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Spin
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Content Writer
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Jan 2018 - Jan 2020
Social media management and content creation for national brands including: - Well&Truly - Barking Heads & Meowing Heads - Actiph Water - Boot Buddy - Feast It London Social media management and content creation for national brands including: - Well&Truly - Barking Heads & Meowing Heads - Actiph Water - Boot Buddy - Feast It London
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Westco communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Manager
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Apr 2018 - Jan 2019
Strategically leading all social media efforts for a London local authority, including organic and paid campaigns. Strategically leading all social media efforts for a London local authority, including organic and paid campaigns.
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Public Relations Account Manager
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Aug 2015 - Sep 2016
Creating Liverpool and Manchester's most talked-about lifestyle and hospitality brands, as part of this dynamic boutique PR agency. Creating Liverpool and Manchester's most talked-about lifestyle and hospitality brands, as part of this dynamic boutique PR agency.
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Westco communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Communications Officer
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Nov 2014 - Aug 2015
Providing large London public sector clients with services in media relations (crisis management) and digital communications. At the forefront of public sector digital communications, I implemented inaugural strategies and policies for social media usage. Providing large London public sector clients with services in media relations (crisis management) and digital communications. At the forefront of public sector digital communications, I implemented inaugural strategies and policies for social media usage.
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Surrey County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Press Office Assistant
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Dec 2013 - Nov 2014
Helping to run a busy press office focused on national coverage, with a no-BS approach to local government communications. Helping to run a busy press office focused on national coverage, with a no-BS approach to local government communications.
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Fairfax Media
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Australia
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Online Media
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700 & Above Employee
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Journalist
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Aug 2011 - Feb 2013
Breaking news, feature writing, news photography, sub-editing and newspaper layout and design for The Star newspaper. Making a meaningful impact on local communities through journalism. Breaking news, feature writing, news photography, sub-editing and newspaper layout and design for The Star newspaper. Making a meaningful impact on local communities through journalism.
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University of Newcastle
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Australia
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Higher Education
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700 & Above Employee
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Communications Officer
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Oct 2012 - Dec 2012
Leading content creation efforts for the faculty's annual student recruitment and publicity campaign. Leading content creation efforts for the faculty's annual student recruitment and publicity campaign.
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My Child magazine
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Newcastle, Australia
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Staff Writer
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Jul 2010 - Jul 2011
Feature writing, sub-editing, style assistant and editorial assistant duties. Feature writing, sub-editing, style assistant and editorial assistant duties.
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Newcastle Herald
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Australia
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Newspaper Publishing
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1 - 100 Employee
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Newsroom Intern
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Jan 2011 - Jan 2011
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Education
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2008 - 2012
University of Newcastle
Bachelor of Communication, Journalism -
2015 - 2016
University of Liverpool
Continuing Education, Italian Language - Level 1 -
2003 - 2008
Swansea High School
Higher School Certificate -
2007 - 2007
TAFE
Statement in Media (News Journalism) -
2006 - 2006
TAFE
Statement of Attainment in Literary Tutoring
Community
