Lee Tian Beng

General Manager at Sinokor Merchant Marine Co., Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Malay Limited working proficiency

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Experience

    • South Korea
    • Truck Transportation
    • 1 - 100 Employee
    • General Manager
      • May 2023 - Present

    • Singapore
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • General Manager
      • 2014 - May 2023

      - In charge of daily operation of the company. - Plan, manage and evaluate logistics operations liaising with internal stakeholders, suppliers, logistics providers, transportation companies and customers. - Deliver solutions to logistics problems while maintaining high levels of quality and service within budgetary requirements. - Select carriers/suppliers and monitor service against performance criteria. - Ensure carrier compliance with company policies or procedures for product transit or delivery. - Interpret trends and analyse and review data. - Provide meaningful logistics data to others in the organisation to aid customer service and cost improvements. - Maintain warm and cordial relationship with vendors, suppliers and customers. - To development new business opportunities for the company - Develop policies and directions for the company’s short and middle term goals - Oversee warehouse operations - Develop reporting system and standardize admin procedures like setting up SOP, KPI and etc. Show less

    • Assistant General Manager
      • 2008 - 2013

      - In charge of setting up procedures between Singapore and South Korea Head Office. - In charge of space control and pricing for shipments export of S.E.A, I.S.C & Australia – assuming regional head office role. - Overseeing equipment and inventory control in Singapore for S.E.Asia region - Involved in planning with head office’s directions for S.E.A, I.S.C & Asia Pacific region - Responsible for overall profitability for the S.E.A, I.S.C & Australia trade lanes. - Maintaining close relationships with partners in all STX Pan Ocean’s Intra-Asia service. Concurrent duties - To manage, organize and assist in STX Pan Ocean’s Singapore agency business– Sales, Operations, Documentation & Accounts department. - To keep and maintain competitive feeder rates. - To conduct market research for new services for Headquarter. - Organized regional (S.E.A. & I.S.C) agency meetings to enhance regional agencies’ cohesiveness and better understanding of headquarter directions. Show less

    • Logistics Manager
      • 2008 - 2010

      - In charge of setting up company in all areas. - Overseeing overall performance, i.e., Sales, Operation, Documentation and Accounts. - Liaising with overseas agents and partners - Responsible for overall profitability of the company. - In charge of setting up company in all areas. - Overseeing overall performance, i.e., Sales, Operation, Documentation and Accounts. - Liaising with overseas agents and partners - Responsible for overall profitability of the company.

  • STX Pan Ocean Singapore Pte Ltd
    • South West Community Development Council, Singapore
    • Market Development Manager
      • 2005 - 2008

      - In charge of setting up STX Pan Ocean’s Agency business in areas like PSA, Portnet, MPA registration. - Maintaining close relationship with feeder carriers and PSA - In charge of the Transshipment Department. - In charge of major negotiation with PSA, MPA & Shipping partners. - Performing market research in accordance with HQ's direction. - To assist the current General Manager in his daily job function during his absence. - To liaise with ship broking companies like Clarksons to monitor current chartering rates for vessel deployment exercise of the company. - Performed feasibility studies as directed by the Head office. - Performed other duties set by the Managing Director involving businesses outside container shipping. - To supervise all major events and activities organized for employees’ welfare. Show less

    • Asst Manager - Market Development
      • 2003 - 2005

      - Primary Job Function includes sales engagement and customer relationship management for all East Coast South America, West Africa, Pacific Islands & New Zealand, South East Asia, & Far East trade routes. - To upkeep a database (Saleslogix) of all customers. - To provide/submit accurate market reports for Principals & the company for present & future business endeavors. - To strategies and submit “Course of action” reports based on competitors' latest marketing and sales activities. - To perform market research for the new/existing principal’s direction. Show less

    • Singapore
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Trade Executive
      • 2001 - 2003

      - Act as Principal office to overseas agents. - Oversee Malaysia, India, Sri Lanka, Pakistan agents for continued performance. - Generate and submit monthly management reports and forecasts for review. - Submit feasibility study of the shipping routings which includes costing, Profits and losses analysis and various key market information obtained from customers and/or the market itself. - To strategies and submit “Course of action” reports based on competitors' latest marketing and sales activities. - To maintain close contact with regular shipping lines customers. - To assist in formulation of contract negotiating with partner/s. Show less

Education

  • Massey University
    BBS, Economics
    1999 - 2001
  • Stansfield College
    Diploma in Economics, Economics
    1996 - 1997

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