Experience

Performing Arts Houston

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Artistic Programs/GM

  • Apr 2006 - Present

• Director of Artistic Programing at Society for the Performing Arts

  • Apr 2006 - Present

• Director of Artistic Programming

  • Apr 2006 - Present

• Director of Artistic Programs/GM

  • Apr 2006 - Present

• Director of Programs/GM

  • Apr 2006 - Present

• General Manager

  • Jan 2017 - Apr 2022

  As General Manager, I direct and coordinate activities of the Marketing, Sales, and Operations Departments while assisting the CEO in programming and contract negotiation.I am in charge of producing and monitoring each departments' annual budget, predicting cash flow, and setting revenue goals for each season.• Assist CEO in researching, soliciting, and recommending annual programming for SPA.• Assist CEO in negotiating artist fees, hospitality, bonus payments, ticket prices, merchandise, etc. to bring acts to Houston while minimizing expenses and providing excellent customer service.• Working with national promoters to negotiate contracts between the theater, acts, and clients to maximize revenue; ensuring contracts follow agency policies and procedures and follow applicable laws; ensuring that all contractual terms are met.• Developing and cultivating effective professional relationships and partnerships; maintaining contact with current and potential clients; attending events that provide an opportunity for networking and relationship building within the tourism and commercial industries.• Creating and administering systems, policies, budgets, and personnel for Sales and Marketing Departments at SPA.• Approving all expenses for Marketing and Sales Departments consistent with approved departmental budgets; checking and authorizing box office statements, preparing final settlements with promoters.• Overseeing the sale of merchandise and coordinating with touring show vendors on local rates.• Developing and administering annual operating budgets.• Providing training and mentoring to employees to assure a professional and successful relationship with the public.• Create a plan for marketing and sales strategies, and oversee active campaigns• Coordinating information and logistics between artist, box office, and marketing staff.• Developing and adhering to an annual operating schedule and plan.

• Director of Sales & Operations

  • Jan 2012 - Dec 2016

  •Forecasted sales and analyzed data to strategically project revenue.•Manages budget for Sales/Marketing department and advises other departmental budgets. •Supervised and trained Marketing, Sales, and Operations departments.•Leads telemarketing and advertising campaigns for 30+ shows.•Booked artists, negotiated contracts, and facilitated hospitality requests.

• Director of Sales & Front of House Operations

  • Jan 2010 - Dec 2011

  •Forecasted sales and analyzed previous sales data to create price point models. •Supervised box office employees, established departmental schedules, and trained the employees to operate ticket systems and deliver high-quality customer service. • Enhanced patrons’ experience and increased ticket sales by providing top-notch customer service. •Created and managed the departmental budget.•Lead telemarketing campaigns that contributed to the success of ticket sales.

• Director of Sales

  • Apr 2006 - Jan 2010



Broadway Across America

• United States
• Entertainment Providers
• 100 - 200 Employee

• Regional Sales Director-South

  • Sep 2002 - Apr 2006

  As the regional Sales Director for the Southern District, I monitored sales and customer service for all Broadway Shows touring into one of my six markets from Tempe, Arizona to Nashville, Tennessee. I would also run day of show box office for all shows in Houston. I oversaw nightly reconciliation reports between the show and BAA, and I would also do the end of the week settlement reports between the shows and BAA.•Consulted eight Broadway houses and optimized their subscription sales and single ticket strategies. •Reconciled box office statements daily for eight regional Broadway Houses•Processed final show settlements for national Broadway Houses associated with Broadway Across America •Lead telemarketing and advertising campaigns for 30+ shows.•Booked artists, negotiated contracts, and facilitated hospitality requests.



PROFESSIONAL FACILITIES MANAGEMENT LIMITED

• United Kingdom
• Entertainment Providers

• Box Office Manager

  • Nov 1999 - Jul 2002



Casa Mañana Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Box Office Manager

  • Jan 1996 - Nov 1999