Experience

HackerAgency

• United States
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • May 2022 - Present

  Fort Worth, Texas, United States



BetterCare Insurance Services LLC

• United States
• Insurance
• 1 - 100 Employee

• Carrier Relations Manager

  • Aug 2021 - Feb 2022

  Remote ​​​​​​ • Collaborated with senior leadership to develop overall carrier strategies • Identified, engaged, and retained carrier partnerships to grow the agency across its desired sales service area • Partnered with sales team to ensure carrier availability in all key states • Disseminated information to sales representatives, corporate marketing, and operations • Developed plans to acquire additional marketing funding from carrier partners • Key figure in reviewing marketing… Show more ​​​​​​ • Collaborated with senior leadership to develop overall carrier strategies • Identified, engaged, and retained carrier partnerships to grow the agency across its desired sales service area • Partnered with sales team to ensure carrier availability in all key states • Disseminated information to sales representatives, corporate marketing, and operations • Developed plans to acquire additional marketing funding from carrier partners • Key figure in reviewing marketing material to ensure compliance per the Centers for Medicare and Medicaid Services (CMS) guidelines • Participated in negotiating commission structures that would maximize revenue • Main point of contact for support, engagement, and communications between carriers, sales, and operations as part of the larger agent and customer success platform Show less



Care N' Care Insurance Company

• United States
• Insurance

• Senior Marketing Manager

  • Feb 2017 - Aug 2021

  Dallas/Fort Worth Area Managed two-full time employees, marketing coordinator and creative designer • Collaborated with leadership to create marketing plans; ensuring strategies, tactics, resources, and KPIs aligned with organizational goals and priorities • Developed targeted campaigns, utilizing traditional and digital communication channels • Coordinated acquisition and retention activities across departments • Conducted campaign marketing analysis (ROI) • Managed strategic marketing alliances and… Show more Managed two-full time employees, marketing coordinator and creative designer • Collaborated with leadership to create marketing plans; ensuring strategies, tactics, resources, and KPIs aligned with organizational goals and priorities • Developed targeted campaigns, utilizing traditional and digital communication channels • Coordinated acquisition and retention activities across departments • Conducted campaign marketing analysis (ROI) • Managed strategic marketing alliances and partner relationships • Oversaw creative design and execution across all marketing channels to ensure brand consistency • Managed development and production of communications, both print and digital, for members, brokers, and providers • Responsible for adherence to the Centers for Medicare & Medical Services (CMS) regulations to ensure compliance requirements were met on all marketing efforts • Collaborated with various teams to develop and implement quality initiatives and collateral to influence plan star ratings • Managed print production and fulfillment of material for members, providers and brokers • Developed policies and procedures for the department

• Marketing Manager

  • Aug 2014 - Aug 2021

  • Developed product-specific segment campaign strategies • Managed campaign development and execution including production, budgets, and performance reporting • Developed event plans and managed execution to ensure alignment with goals and objectives • Managed customer insight data collection and performance reporting • Responsible for design, development and implementation of member, provider and agent communications; digital and print



Care N' Care Insurance Company

• United States
• Insurance

• Sales Operations Manager

  • Apr 2011 - Dec 2012

  Dallas/Fort Worth Area • Liaison to other departments to increase sales effectiveness • Provided sales forecasting to maximize sales channel performance • Led the agent channel including lead distribution and payment schedules • Supervised sales and event coordinators • Managed sales pipeline and agent performance • Assisted in the development and implementation of CRM tool (Salesforce)

• Sales Coordinator

  • Jun 2010 - Apr 2011

  Dallas/Fort Worth Area • Facilitated process for agent credentialing and certification • Processed and maintained enrollment applications • Coordinated seminar and event logistics • Maintained training and sales material inventory



Levenson & Brinker Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Manager of Special Projects

  • Feb 2007 - May 2010

  Dallas, Texas, United States • Responsible for all aspects of event management, including site selection, contract negotiation, proposal planning, hotel attrition/cancellation negotiations • Developed, planned, marketed and executed events, meetings, luncheons, and incentive programs



The Pinnacle Corporation

• United States
• Software Development
• 1 - 100 Employee

• Manager of Event Planning

  • Mar 2002 - Feb 2007

  Arlington, Texas, United States • Managed the planning and execution of two annual national and twelve regional tradeshows • Responsible for all aspects of event management including: site selection, contract negotiation, proposal planning, marketing, budget, ROI reports • Designed and managed corporate sponsorship program

• Marketing Coordinator

  • Sep 1999 - Mar 2002

  Arlington, Texas, United States • Maintained client and prospect database • Created quarterly employee newsletter and external press releases • Managed marketing and direct mail activities • Executed logistics for regional trade shows