Lee Parisani, MBA
National Account and Regional Sales Manager at G. Brandt Meat Packers Ltd.- Claim this Profile
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Bio
Nazz Capano
I have worked and mentored Lee for a couple of years on the customer side of the Coca-Cola business. He is well regarded with our customers and brings passion to the business. Lee is always very professional and results oriented. His expertise on both brands as well as customers makes him a valuable resource both internally and externally"
David Francisco
I’ve had the pleasure of working with Lee in a few different capacities within the company over the last 7 years. His drive to succeed is always evident. He is extremely hard working, very knowledgeable about business and is a detail oriented individual with fantastic time management skills. He show tremendous leadership qualities and is always willing to provide helping advice. He is very well respected within our group/company and is pleasure to work with.
Nazz Capano
I have worked and mentored Lee for a couple of years on the customer side of the Coca-Cola business. He is well regarded with our customers and brings passion to the business. Lee is always very professional and results oriented. His expertise on both brands as well as customers makes him a valuable resource both internally and externally"
David Francisco
I’ve had the pleasure of working with Lee in a few different capacities within the company over the last 7 years. His drive to succeed is always evident. He is extremely hard working, very knowledgeable about business and is a detail oriented individual with fantastic time management skills. He show tremendous leadership qualities and is always willing to provide helping advice. He is very well respected within our group/company and is pleasure to work with.
Nazz Capano
I have worked and mentored Lee for a couple of years on the customer side of the Coca-Cola business. He is well regarded with our customers and brings passion to the business. Lee is always very professional and results oriented. His expertise on both brands as well as customers makes him a valuable resource both internally and externally"
David Francisco
I’ve had the pleasure of working with Lee in a few different capacities within the company over the last 7 years. His drive to succeed is always evident. He is extremely hard working, very knowledgeable about business and is a detail oriented individual with fantastic time management skills. He show tremendous leadership qualities and is always willing to provide helping advice. He is very well respected within our group/company and is pleasure to work with.
Nazz Capano
I have worked and mentored Lee for a couple of years on the customer side of the Coca-Cola business. He is well regarded with our customers and brings passion to the business. Lee is always very professional and results oriented. His expertise on both brands as well as customers makes him a valuable resource both internally and externally"
David Francisco
I’ve had the pleasure of working with Lee in a few different capacities within the company over the last 7 years. His drive to succeed is always evident. He is extremely hard working, very knowledgeable about business and is a detail oriented individual with fantastic time management skills. He show tremendous leadership qualities and is always willing to provide helping advice. He is very well respected within our group/company and is pleasure to work with.
Experience
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Brandt Meats
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Canada
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Food and Beverage Manufacturing
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1 - 100 Employee
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National Account and Regional Sales Manager
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Oct 2021 - Present
-Manage a team of sales reps looking after the independent customer sales channel.-Develop, implement, execute, track and measure annual sales plan for independent channel.-Accountable for performance development process, which includes all performance reviews and developmental plans.-Participate in senior management plan and direction meetings on new products and market strategy.-Work with key 3rd party distributers on new product, promotions and execution.-Lead weekly team sales meetings.-Develop and train direct sales force on sales techniques, Power BI and internal systems.-Collaborate with various cross-functional team members to ensure accounts/channel are executed.-Manage over 75% of total business.
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National Account Manager
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Jul 2012 - Present
-Manage, monitor and develop a portfolio of clients including Walmart, Loblaw, Metro, Sobeys and Safeway.-Annual national sales responsibility of $20MM+. -Forecast, develop and execute strategic business plans and annual sales targets.-New product and package development.-Negotiate and monitor client contracts.-Establish 52wk promotional budget, account specific programs and product selection/ listings.-Project manager working with production and QA overseeing client specific products.-Train, develop and manage a team of merchandisers.
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Account Manager II
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Jan 2012 - Jul 2012
-Mange a number of key accounts in FSOP and small store.-DSM coverage as needed.-Responsible for achieving sales objectives through the advance sale of product/brands and packages to assigned store customers. This position is assigned various routes determined by vacation/time off schedules of assigned (relief) routes.-Provides critical / constructive feedback on market conditions to associated DSM.-Manage the account managers vacation schedule and sales centre POS.-Assist with coaching, training and development of new account managers as well as current account managers.
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Account Development Manager
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Apr 2008 - Jan 2012
-Execute and close sales calls, focused on value-added selling activities in specified accounts. -Sell in new brands, packages, equipment and promotions according to strategic direction. -Manage appropriate store inventory levels. -Support contract renewal negotiations as requested. -Generate IRR analysis. -Develop customer relationships. -Ensure assets meet minimum performance requirements and develop a plan of action for those assets generating zero or low volume. -Tracks daily, weekly and monthly call activity and performance measurements against assigned goals and expectations. -Communicate account and market knowledge to Sales Center, to include information on new customers. -Assure account and customer standards are met, including assuring proper POS is executed and proper maintainance of company assets. -Check for proper company standards in product rotation. -Resolve customer inquires, including researching and closing Customer Service Tickets.
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District Sales Manager
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Jul 2010 - Jul 2011
• Effectively taken on the role of District Sales Manager on an interim basis.• Staff, train, evaluate and develop team members. • Manage sales, profit and operational expenses for designated sales territory. • Establish and maintain positive customer relationships. • Monitor market execution and merchandising standards compliance. • Manage and audit team member's timekeeping. • Prepare, evaluate and lead local and key account contracts.
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Order Builder
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Apr 2003 - Oct 2008
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Education
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Ryerson University
MBA, MBA -
Brock University
Applied Health Science, Sport Management -
Gordon Graydon