Experience

MyChocolate

• United Kingdom
• Events Services
• 1 - 100 Employee

• Managing Director

  • Sep 2021 - Present

  MyChocolate create premium chocolate truffle making experiences, all delivered by our theatrically trained Chocolatiers. • Increased revenue post Covid across all three of our venues – London, Manchester and Brighton, by 20% despite the most challenging of sector and economic conditions • Rapidly increased new corporate client base by identifying specific target sectors. New clients include Google, Berenger, Facebook, the V&A and Shell. • Implemented rebrand including new brand identity and website to be more reflective of the MyChocolate’s unique theatrical events. • Hired new sales, marketing and operations management team to drive growth, improve customer experience and create efficiencies. • Driving revenue by building brand collaborations that will deliver new experiences and a range of unique MyChocolate consumer products.



LJL Spark (commercial marketing consultancy)

• Commercial Marketing Lead (freelance/contract)

  • 2017 - Sep 2021

  Commercial strategist in unlocking the value between brands, agencies, media owners and business operators. Specialist in incremental revenue generation, media portfolio development, the creation of high-value mutual benefit partnerships, future-retail and commercial tenders. Market oriented solutions and value creation including; - Client pitches and commercial tender bids. - Client growth and retention. - Increasing category and brand count. - Price optimisation. - Effective implementation and revenue optimisation of digital. - Go to market strategy. - Commercial, sales and marketing team coaching. A qualified marketer, my overriding KPI is to capture value and increase revenue for my clients.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Brand Manager (contract assignment)

  • May 2018 - Dec 2018

  Working within the Global Marketing Team and responsible for the brand management and contract renegotiations of HSBC's iconic international airport sponsorship programme. Working within the Global Marketing Team and responsible for the brand management and contract renegotiations of HSBC's iconic international airport sponsorship programme.



Blynk

• London, United Kingdom

• Business Development Director (contract assignment)

  • May 2017 - Oct 2017

  Blynk are a boutique digital experiential agency bridging the gap between memorable brand activations and innovative online interactions. Specialist in airport business lounges and travel retail. Blynk are a boutique digital experiential agency bridging the gap between memorable brand activations and innovative online interactions. Specialist in airport business lounges and travel retail.



London Southend Airport

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Head of Commercial

  • Feb 2016 - Apr 2017

  Responsible for the commercial development, marketing and brand strategy of London Southend Airport. Pitched for, negotiated and facilitated the opening of new best-in-class concessions including World Duty Free, Dixons, Hipanema, Bourgee Luxe Champagne Bar and a combined WH Smith/Well Pharmacy offer. Responsible for the commercial development, marketing and brand strategy of London Southend Airport. Pitched for, negotiated and facilitated the opening of new best-in-class concessions including World Duty Free, Dixons, Hipanema, Bourgee Luxe Champagne Bar and a combined WH Smith/Well Pharmacy offer.



PSI (part of the Dentsu Aegis Network)

• London UK

• Head of Business Development

  • 2011 - 2015

  Responsible for promoting and managing PSI/Posterscope commercial consultancy assignments that empower media owners, retailers and brands to maximise revenues. Projects delivered across the world from North America to the Middle East, Europe to APAC. Clients include Deciem Cosmetics, Harrods, Times OOH (India), ACSA (Airports Company South Africa), Neo Advertising (Switzerland), House of Fraser. - Assisted Times OOH (Delhi T3, Mumbai T2) and Neo Advertising (Geneva International) with their successful commercial airport advertising tender bids. - Worked with the Investment Team to ensure PSI were building closer partnerships and better commercial agreements with media owners. - Responsible for the commercial and contractual implementation of one of the world's largest airport sponsorship campaigns - Total Oil's airbridge and baggage reclaim branding programme.



Passport Media International

• Managing Partner

  • 2007 - 2011

  Drove business transformation strategies across multiple markets including North America, India, and Europe; focused on commercial tender bids and delivered bespoke in-field sales and marketing training. Drove business transformation strategies across multiple markets including North America, India, and Europe; focused on commercial tender bids and delivered bespoke in-field sales and marketing training.



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Sales Director

  • 1993 - 2006

  Directed the sales of advertising and sponsorship opportunities at BAA airports (including Heathrow and Gatwick), the rapid city centre to airport rail links (Heathrow, Gatwick and Stansted Express), Eurostar and Eurotunnel rail stations. • Oversaw and administered the world’s largest airport advertising contract. • Drove revenue growth of 85% over 3 years. Directed the sales of advertising and sponsorship opportunities at BAA airports (including Heathrow and Gatwick), the rapid city centre to airport rail links (Heathrow, Gatwick and Stansted Express), Eurostar and Eurotunnel rail stations. • Oversaw and administered the world’s largest airport advertising contract. • Drove revenue growth of 85% over 3 years.