Experience

Work Sandy

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Chief Executive Officer

  • Aug 2018 - Present

  Building a better way to work for freelance talent. About Sandy: Sandy is a global talent network and service platform that’s built to enable the world’s most talented advertising minds to work whenever and wherever they want, with all the pros and none of the cons of #agencylife Building a better way to work for freelance talent. About Sandy: Sandy is a global talent network and service platform that’s built to enable the world’s most talented advertising minds to work whenever and wherever they want, with all the pros and none of the cons of #agencylife



KEY INTERACTIVE GROUP

• Founder, Group Account Director

  • Jan 2015 - Present

  Plan and execute digital marketing strategies to drive sales, build awareness, attract new customers and increase engagement for consumer and B2B audiences. • Manage a team of industry experts to help execute complex, data-driven campaigns • Proven track record of delivering performance-driven digital, social and mobile campaigns • Expertise in development of analytical models and marketing performance dashboards Plan and execute digital marketing strategies to drive sales, build awareness, attract new customers and increase engagement for consumer and B2B audiences. • Manage a team of industry experts to help execute complex, data-driven campaigns • Proven track record of delivering performance-driven digital, social and mobile campaigns • Expertise in development of analytical models and marketing performance dashboards



Agent SILVERFOX

• United States
• Advertising Services
• 1 - 100 Employee

• Partner, Group Account Director

  • Feb 2007 - Jan 2015

  Responsible for implementing digital and social strategies and ensuring agency profitability across multiple client teams. • Co-founded the company and helped grow the business into a thriving agency • Built a collaborative team environment and developed strong partner relationships • Developed innovative campaigns and robust measurement tools for clients • Drove the 24 Hour Fitness digital media and social strategy for 6 years, helping transform the brand into a category… Show more Responsible for implementing digital and social strategies and ensuring agency profitability across multiple client teams. • Co-founded the company and helped grow the business into a thriving agency • Built a collaborative team environment and developed strong partner relationships • Developed innovative campaigns and robust measurement tools for clients • Drove the 24 Hour Fitness digital media and social strategy for 6 years, helping transform the brand into a category leader • Helped negotiate 24 Hour Fitness as an official launch partner for Facebook Check-Ins • Worked with Andre Agassi, Derek Jeter and Shaquille O’Neal to develop socially engaging content for partner brands • Managed cross-discipline teams to launch marketing partnerships for the 2012 Olympic Games Show less Responsible for implementing digital and social strategies and ensuring agency profitability across multiple client teams. • Co-founded the company and helped grow the business into a thriving agency • Built a collaborative team environment and developed strong partner relationships • Developed innovative campaigns and robust measurement tools for clients • Drove the 24 Hour Fitness digital media and social strategy for 6 years, helping transform the brand into a category… Show more Responsible for implementing digital and social strategies and ensuring agency profitability across multiple client teams. • Co-founded the company and helped grow the business into a thriving agency • Built a collaborative team environment and developed strong partner relationships • Developed innovative campaigns and robust measurement tools for clients • Drove the 24 Hour Fitness digital media and social strategy for 6 years, helping transform the brand into a category leader • Helped negotiate 24 Hour Fitness as an official launch partner for Facebook Check-Ins • Worked with Andre Agassi, Derek Jeter and Shaquille O’Neal to develop socially engaging content for partner brands • Managed cross-discipline teams to launch marketing partnerships for the 2012 Olympic Games Show less



Grey San Francisco

• United States

• Account Director

  • Sep 2002 - Feb 2007

  Client lead responsible for driving integrated, brand and demand generation programs for global companies such as Symantec, Sun Microsystems and VERITAS. • Provided senior leadership to agency cross-discipline teams and strategic counsel to clients • Led digital strategy and execution across key accounts • Implemented global awareness and direct marketing campaigns for some of the most respected B2B brands • Analyzed team resources and account profitability to meet revenue… Show more Client lead responsible for driving integrated, brand and demand generation programs for global companies such as Symantec, Sun Microsystems and VERITAS. • Provided senior leadership to agency cross-discipline teams and strategic counsel to clients • Led digital strategy and execution across key accounts • Implemented global awareness and direct marketing campaigns for some of the most respected B2B brands • Analyzed team resources and account profitability to meet revenue targets • Formed strategic partnership with media vendors • Developed new tracking and implementation tools that improved campaign performance while reducing costs Show less Client lead responsible for driving integrated, brand and demand generation programs for global companies such as Symantec, Sun Microsystems and VERITAS. • Provided senior leadership to agency cross-discipline teams and strategic counsel to clients • Led digital strategy and execution across key accounts • Implemented global awareness and direct marketing campaigns for some of the most respected B2B brands • Analyzed team resources and account profitability to meet revenue… Show more Client lead responsible for driving integrated, brand and demand generation programs for global companies such as Symantec, Sun Microsystems and VERITAS. • Provided senior leadership to agency cross-discipline teams and strategic counsel to clients • Led digital strategy and execution across key accounts • Implemented global awareness and direct marketing campaigns for some of the most respected B2B brands • Analyzed team resources and account profitability to meet revenue targets • Formed strategic partnership with media vendors • Developed new tracking and implementation tools that improved campaign performance while reducing costs Show less



Beyond Interactive Australia

• Client Service Director

  • Jan 2001 - Sep 2002

  Helped establish the Sydney office of Beyond Interactive, helping pitch and win clients such as Vodafone, World Vision and Omega. • Managed a team to create measurable and strategically effective digital marketing campaigns • Developed insights across purchase behavior to create strategic media recommendations • Integrated multiple data points into reporting to generate closed-loop analysis across client campaigns Helped establish the Sydney office of Beyond Interactive, helping pitch and win clients such as Vodafone, World Vision and Omega. • Managed a team to create measurable and strategically effective digital marketing campaigns • Developed insights across purchase behavior to create strategic media recommendations • Integrated multiple data points into reporting to generate closed-loop analysis across client campaigns



WhyNot Creations, Inc.

• Business Development Manager

  • Apr 1996 - Dec 2000

  Managed partnership development and monetization of WhyNot’s Dynamic Flash greetings cards. • Implemented traffic generation program and strategic partnerships to increase site traffic • Integrated digital ad solutions across the website to monetize traffic • Negotiated a partnership with Macromedia for the distribution of custom content • Successfully pitched agency media teams to secure top tier ad revenue • Increased company revenue and managed a successful ad… Show more Managed partnership development and monetization of WhyNot’s Dynamic Flash greetings cards. • Implemented traffic generation program and strategic partnerships to increase site traffic • Integrated digital ad solutions across the website to monetize traffic • Negotiated a partnership with Macromedia for the distribution of custom content • Successfully pitched agency media teams to secure top tier ad revenue • Increased company revenue and managed a successful ad platform Show less Managed partnership development and monetization of WhyNot’s Dynamic Flash greetings cards. • Implemented traffic generation program and strategic partnerships to increase site traffic • Integrated digital ad solutions across the website to monetize traffic • Negotiated a partnership with Macromedia for the distribution of custom content • Successfully pitched agency media teams to secure top tier ad revenue • Increased company revenue and managed a successful ad… Show more Managed partnership development and monetization of WhyNot’s Dynamic Flash greetings cards. • Implemented traffic generation program and strategic partnerships to increase site traffic • Integrated digital ad solutions across the website to monetize traffic • Negotiated a partnership with Macromedia for the distribution of custom content • Successfully pitched agency media teams to secure top tier ad revenue • Increased company revenue and managed a successful ad platform Show less