LEE JSHENG
Brand Manager at DJI- Claim this Profile
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Bio
Experience
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DJI
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China
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Brand Manager
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Feb 2021 - Present
- Fully in charge of DJI Malaysia
- Manage all the product positioning, pricing & promotion ( in-store & offline)
- Manage advertisement application process all over Malaysia, event management and PR agencies for the development of annual advertising and promotion plans in accordance with corporate and brand image.
- Establish, enhance and maintain the brand awareness and images Plan and manage A&P budget accordingly to brand strategies effectively.
- Design, build and maintain company social media and constantly update the information
- Maintain company E-Shop (Lazada, Shopee &Shopify)
- Supervises store workers & deliver in store decoration, ensure it's compliace with the requirements
- Coordinate for Company Event (New Product Launching/ Roadshow & etc) Show less -
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Berjaya Corporation Berhad
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Malaysia
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Consumer Services
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100 - 200 Employee
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Assistant Marketing Manager
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Sep 2019 - Jan 2021
- Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition - Update online social media on a regular bases - Build up company website and maintain in weekly - Develop creative promotional materials, website content advertisements and other marketing- related projects - Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Show less
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Sahajidah Hai-O Marketing Sdn Bhd
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Malaysia
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Manufacturing
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1 - 100 Employee
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Marketing Executive
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Apr 2016 - Sep 2019
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Education
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Taylor's University
Bachelor's degree, Public Relations and Marketing