LEE JSHENG

Brand Manager at DJI
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Contact Information
us****@****om
(386) 825-5501
Location
Klang, Selangor, Malaysia, MY

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Experience

    • China
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Feb 2021 - Present

      - Fully in charge of DJI Malaysia
      - Manage all the product positioning, pricing & promotion ( in-store & offline)
      - Manage advertisement application process all over Malaysia, event management and PR agencies for the development of annual advertising and promotion plans in accordance with corporate and brand image.
      - Establish, enhance and maintain the brand awareness and images Plan and manage A&P budget accordingly to brand strategies effectively.
      - Design, build and maintain company social media and constantly update the information
      - Maintain company E-Shop (Lazada, Shopee &Shopify)
      - Supervises store workers & deliver in store decoration, ensure it's compliace with the requirements
      - Coordinate for Company Event (New Product Launching/ Roadshow & etc) Show less

    • Malaysia
    • Consumer Services
    • 100 - 200 Employee
    • Assistant Marketing Manager
      • Sep 2019 - Jan 2021

      - Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition - Update online social media on a regular bases - Build up company website and maintain in weekly - Develop creative promotional materials, website content advertisements and other marketing- related projects - Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Show less

    • Malaysia
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Executive
      • Apr 2016 - Sep 2019

Education

  • Taylor's University
    Bachelor's degree, Public Relations and Marketing
    2014 - 2016

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