Experience

Denco Fluid Systems t/a Denco Lubrication Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• • Jun 2023 - Present

• • Jun 2022 - Jun 2023



Watts Urethane Products Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Sales Director

  • Jul 2019 - Feb 2022

  Successfully re-branding the print squeegee product range (colour to hardness) to reduce the massive complexities of production, thus dramatically improving lead times. Remove rebate offers and bring prices in-line with a core price list. As a result, a number of key accounts placed larger orders as their confidence increased in our capacity, with 12 new customers. This product group increased sales over a £100K against budget during the Covid period. • Report the commercial progress of the business opportunities to the Managing Director & Board. • Redefine the business/product medium to long term strategy. • Set robust budgets and forecasts in-line with the board agreed strategy of the business. • Support customers across some 25 industry sectors. • Train and coach internal & external sales team. • Review and justify (invest v realistic return) any NPD opportunities. • International travel to support key accounts and new customer/agent opportunities. • Implementing and monitoring business and sales team KPI’s. Show less



PENDOCK

• Telford, United Kingdom

• UK National Sales Manager

  • Nov 2014 - Jul 2019

  Drove the development of a new MDF version of the ply boxing profile, which was as approved and specified by local Authorities such as Birmingham council, leading to the successful negotiating of the £4.5M contract over a 3-year period with key accounts, Wates and Fortem. This achievement resulted in a 35% reduction in price and an increase in margin to the business, thus becoming the market leader. • Reporting the sales & project developments to the Managing Director. • Set budgets and forecasts including pipeline projects. • Initiated and drove an NPD project that once approved made Pendock the market leader. • Trained and supported the 2 internal and 3 external sales team. • Build working partnership with nationally approved external install contractors. • Oversee the tender process for various large contracts. • Support external sales team with site surveys. • Support sales team to generate product specification. • Provided local Authorities and contractors with sprinkler projects logistics & install support. • Implementing and monitoring business and sales team KPI’s Show less



Connectapipe Ltd

• Birkenhead

• Head of Sales

  • Feb 2013 - Aug 2014

  Successfully introduced, developed and delivered to market, a unique 40ml silicone aerosol that provides several USP’s such as none hazardous and flammable labelling thus reducing packaging, storage, transport and insurance costs. This new product is typically 22% to 30% more expensive than the current well established 400ml conventional aerosols. Started a joint venture to develop and introduce own branded packaging and artwork for lubricants, silicone, solvent cements and cleaners for clay, concrete, ductile iron and plastic pipe OEM’s as well as building and plumber’s merchants. Directly responsible for developing sales via known customer relationships by providing products in their own branded packaging. The key business strategy was to be the only UK blender to offer all these technically approved products in an own branded packaging, which was unique to each customer. Show less



MacDermid Performance Solutions

• United States
• Chemical Manufacturing
• 400 - 500 Employee

• General Manager

  • Feb 2003 - Feb 2013

  Restructured, trained and directed the complete sales team strategy in-line with core products, which resulted in sales being increased from £800K in 2003 to £4.85M by 2013. At the same time improvements were gained in our production efficiency, reducing cost and increasing margin. Started as the National Sales Manager and then promoted in 2005 to GM, reporting to the UK MD, responsible for the growth of the lubricant business and its profit and loss performance, setting budgets reviewing forecasts in-line with the agreed strategy. Nationally supported and developed a team of 2 technical, 7 external and 4 internal sales people. Oversaw production matters in respect to orders requirements, new base materials development and approval required for a market advantage or to improve margin. Responsible for the digital and conventional marketing of products, the promotion of the company for UK and export markets. Developed unique own branded packaging and artwork labelling for customers in line with their own strategy. Maintained direct responsibility for some UK key accounts along with travelling overseas to support agents and customers in Europe and the Middle East. Attend customer meetings to support other MacDermid European based divisions to help develop lubricant business opportunities, where the UK manufactured products would be supplied. Show less