Lee Greenberg
Principal at Policy Concepts Inc.- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Jordan Timm
During the half-year I worked with him, Lee had one of the most challenging jobs at the Citizen. He had to balance the newsroom's demand for Queen's Park agenda news with the demand for provincial political journalism tailored to Ottawa audience. What's more, as the paper's body in Toronto, Lee would sometimes be called off the QP beat for a day or more to help with something else -- like the Luka Magnotta story, for example. He performed adeptly in a job with overwhelming demands, never shirking an assignment, always delivering good stories and always happy to contribute to others' projects. He is missed.
Andrew Potter
Lee is an intelligent, incisive and hard-working journalist who excelled as a provincial and national reporter at the Ottawa Citizen. For years, Lee consistently produced the highest-quality journalism and was an asset to his organization. He has strong leadership and communication skills, which show in his desire to establish clear expectations and speak plainly about results. He is a motivated self-starter who also thrived in a collaborative environment, working equally well on his own or with others. A loyal person, he forged lasting bonds with both his colleagues and superiors.
Jordan Timm
During the half-year I worked with him, Lee had one of the most challenging jobs at the Citizen. He had to balance the newsroom's demand for Queen's Park agenda news with the demand for provincial political journalism tailored to Ottawa audience. What's more, as the paper's body in Toronto, Lee would sometimes be called off the QP beat for a day or more to help with something else -- like the Luka Magnotta story, for example. He performed adeptly in a job with overwhelming demands, never shirking an assignment, always delivering good stories and always happy to contribute to others' projects. He is missed.
Andrew Potter
Lee is an intelligent, incisive and hard-working journalist who excelled as a provincial and national reporter at the Ottawa Citizen. For years, Lee consistently produced the highest-quality journalism and was an asset to his organization. He has strong leadership and communication skills, which show in his desire to establish clear expectations and speak plainly about results. He is a motivated self-starter who also thrived in a collaborative environment, working equally well on his own or with others. A loyal person, he forged lasting bonds with both his colleagues and superiors.
Jordan Timm
During the half-year I worked with him, Lee had one of the most challenging jobs at the Citizen. He had to balance the newsroom's demand for Queen's Park agenda news with the demand for provincial political journalism tailored to Ottawa audience. What's more, as the paper's body in Toronto, Lee would sometimes be called off the QP beat for a day or more to help with something else -- like the Luka Magnotta story, for example. He performed adeptly in a job with overwhelming demands, never shirking an assignment, always delivering good stories and always happy to contribute to others' projects. He is missed.
Andrew Potter
Lee is an intelligent, incisive and hard-working journalist who excelled as a provincial and national reporter at the Ottawa Citizen. For years, Lee consistently produced the highest-quality journalism and was an asset to his organization. He has strong leadership and communication skills, which show in his desire to establish clear expectations and speak plainly about results. He is a motivated self-starter who also thrived in a collaborative environment, working equally well on his own or with others. A loyal person, he forged lasting bonds with both his colleagues and superiors.
Jordan Timm
During the half-year I worked with him, Lee had one of the most challenging jobs at the Citizen. He had to balance the newsroom's demand for Queen's Park agenda news with the demand for provincial political journalism tailored to Ottawa audience. What's more, as the paper's body in Toronto, Lee would sometimes be called off the QP beat for a day or more to help with something else -- like the Luka Magnotta story, for example. He performed adeptly in a job with overwhelming demands, never shirking an assignment, always delivering good stories and always happy to contribute to others' projects. He is missed.
Andrew Potter
Lee is an intelligent, incisive and hard-working journalist who excelled as a provincial and national reporter at the Ottawa Citizen. For years, Lee consistently produced the highest-quality journalism and was an asset to his organization. He has strong leadership and communication skills, which show in his desire to establish clear expectations and speak plainly about results. He is a motivated self-starter who also thrived in a collaborative environment, working equally well on his own or with others. A loyal person, he forged lasting bonds with both his colleagues and superiors.
Experience
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Policy Concepts Inc.
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Canada
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Government Relations Services
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1 - 100 Employee
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Principal
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2021 - Present
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Labour, Immigration, Training and Skills / Travail, Immigration, Formation et Compétences
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Canada
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Government Administration
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700 & Above Employee
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Executive Director of Communications
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2019 - 2020
Established a fully-integrated communications office, strategy and team following the former Minister of Infrastructure's reassignment. Set a bold new course and "pro-worker" narrative, a first for this ministry, along with the tactics, social media, events, messaging, media relations and media training to achieve it. Managed 5 staff and 45+ public service officials. Member of a three-person senior executive team. * Concurrent accountability for all Training & Skills Development, a massive, $1.3B portfolio three times the size of Labour. * Within first four months, defined a multi-tiered communications and engagement strategy to support the government's 'For the people' platform. Strategy incorporated 3rd-party validation, media relations, announcements, social and digital media and a multi-million dollar advertising campaign. *Established brand by immediately launching social media visuals of the Minister in high-profile work environments. *Re-channeled communications and media attention to promote the Ministry's mandate to attract young people into the trades. *Launched province-wide tour designed to create local media attention, resulting in media coverage on local TV, radio, newspaper, digital and social media (Facebook, Instagram, LinkedIn). *Routinely exceeded campaign goals for media impressions, followership and engagement. *Managed all crisis communications for the Ministry, including developing messaging and media strategy that mitigated a high-profile issue involving temporary foreign agricultural workers in Ontario. *With COVID-19, reshaped Ministry narrative around worker safety, including creating landing page of safety resources that garnered 1 million unique visitors in its first 6 months, making it one of the successful pages ever on Ontario.ca. Show less
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Infrastructure | Infrastructure
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Canada
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Government Administration
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100 - 200 Employee
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Director of Communications
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2018 - 2019
Created a fully-integrated public affairs vision and team to increase the brand and stature of both the Minister and Ministry. Managed three staff and 15+ public service officials accountable for issues management, social media, events, media relations and stakeholder engagement. *Created and executed strategy that increased the Minister's stature, won trust and loyalty among colleagues, earned respect from industry and ultimately led to promotion within government. *Oversaw development of 80+ distinct integrated media events, public events and media campaigns. Managed all logistics, social planning, video/graphic development, speechwriting, media outreach and team deployment. *Leveraged social media and digital platforms to create narrative of activity, work and movement. *Reshaped Ministry narrative from "Projects" to "People", shifting focus to human benefits of large infrastructure spends. Strategy focused on finding then highlighting human interest stories to build positive brand impressions at community and provincial levels. *Developed communications strategy and campaigns to launch a 10-year, $30B joint venture between the federal and provincial government. Oversaw creation of strategic communications plan, media campaign, news releases, backgrounder, third-party endorsements, etc. *Provided media training to the Minister and led daily hot stoves, simulated media scrums, etc. Show less
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Infrastructure Ontario
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Canada
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Construction
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700 & Above Employee
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Manager, Media Relations & Issues Management
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2015 - 2018
Issues managementCrisis communicationsGovernment relationsPublic spokespersonExecutive media trainingSpeechwritingFreedom of Information
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Advisor, Issues Management
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2014 - 2015
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Independent Electricity System Operator
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Toronto, Ontario, Canada
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Communications Advisor
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2013 - 2014
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Ontario Energy Board
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Canada
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Utilities
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100 - 200 Employee
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Communications Advisor
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2012 - 2013
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Associate
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2012 - 2013
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Queen's Park Bureau Chief
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2002 - 2012
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Education
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1993 - 1996
The University of Western Ontario
Bachelor of Arts (B.A.), English Language and Literature/Letters -
1997 - 1998
The University of Edinburgh
Master of Science (MSc), English Literature (British and Commonwealth)
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