Lee Flores

Director of Sales And Marketing at The Heritage Hotel Manila Philippines
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Contact Information
us****@****om
(386) 825-5501
Location
Quezon City, National Capital Region, Philippines, PH

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Experience

    • Philippines
    • Hospitality
    • 1 - 100 Employee
    • Director of Sales And Marketing
      • Nov 2022 - Present

    • United States
    • Hospitality
    • 700 & Above Employee
    • Director of Sales at Sonesta ES Suites
      • Dec 2020 - May 2022

      Develops and directs the total sales and marketing strategy of the hotel to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating specific revenue, sales and marketing strategies and tactical plans. Works directly with the General Manager and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand. Maintains a working relationship with the Global Sales Team, Marketing Team, and Revenue Management department, at the direction of the GM and RDS, to leverage national brand strategies at the local level. Show less

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Director of Sales at Staybridge Suites
      • Apr 2015 - Nov 2020

      Directs the sales and marketing operations for the hotel. Responsible for achieving optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. In charge of operations of the hotel sales department including but not limited to direct sales follow-up sales administration hiring of staff training managing and coaching. Additional responsibilities include sales and marketing budget forecast advertising marketing and business plans; manages within approved plans and budgets. Show less

    • United States
    • Hospitality
    • 100 - 200 Employee
      • Jul 2014 - Apr 2015

      Develops and implements sales strategy of the hotel to ensure that occupancy, average daily rate, and market share goals are achieved. Provides overall Sales leadership to the property, responsible for strategically soliciting and developing new accounts, maintaining rapport with existing accounts, and successfully promoting the hotel to the community. Development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, supervising activities of sales personnel, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction. Show less

      • Nov 2013 - Jul 2014

      Responsible for attainment of assigned goals tied to the overall performance of Hilton Garden Inn and Courtyard by Marriott. Solicits and secures new accounts for both hotels. Works in conjunction with the Area Director of Sales/hotel leadership to achieve the revenue and market share goals for the hotels.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Manager
      • 2012 - 2013

      Drives and develops all market segments of the hotel. Solicit and qualify potential new accounts. Identify, pursue, and secure leisure and corporate group business. Responsible for all sales activities and events including direct sales, sales solicitation, sales administration. Complete all sales objectives and ongoing action plan, as directed by the Director of Sales. Capitalize on Hilton marketing, sales programs and resources. Drives and develops all market segments of the hotel. Solicit and qualify potential new accounts. Identify, pursue, and secure leisure and corporate group business. Responsible for all sales activities and events including direct sales, sales solicitation, sales administration. Complete all sales objectives and ongoing action plan, as directed by the Director of Sales. Capitalize on Hilton marketing, sales programs and resources.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Sales Manager at Holiday Inn Express
      • 2012 - 2012

    • United States
    • Hospitality
    • 300 - 400 Employee
    • Assistant Director of Sales
      • 2009 - 2010

    • Singapore
    • Software Development
    • 700 & Above Employee
    • Market Manager
      • 2009 - 2009

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Business Development Manager at Crowne Plaza and Holiday Inn Galleria Manila
      • 2006 - 2009

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Sales Manager at Holiday Inn Galleria Manila
      • 2000 - 2005

Education

  • University of the Philippines
    Masters, Hotel, Restaurant and Institution Management
    2021 - 2025
  • University of the Philippines
    BS, Hotel & Restaurant Administration
    1992 - 1996

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