Experience

Make Me Local

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• • Nov 2017 - Present

• • Sep 2021 - Nov 2022

• • Nov 2017 - Nov 2021

  Managing the website design and build process, whilst nurturing and retaining a client base as an account manager.Regular tasks include:- Taking clients from concept to live website, managing the full life cycle of each project, including content, photography, design and development, including daily liaison with the overseas development team and graphic designer.- Managed relationships of 160 clients with 100% retention.- Identifying and converting new clients - attending new business meetings, creating proposals and closing opportunities.- Conducting detailed research for search engine optimisation opportunity for existing and prospective clients. - Attending business networking meetings, helping to promote the company and brand, developing and enhancing relationships with key influencers in the local area. Show less



Hope (Formerly Hype!)

• London, United Kingdom

• Senior Account Manager

  • Sep 2007 - Jun 2017

  Led a team comprised of an account manager, web developers and a creative department to deliver bespoke marketing and communication solutions to a diverse mix of commercial and not-for-profit clients of this creative agency. During my 10 year tenure, my achievements included the following: - Developed and launched UK’s first in-site donation platform for charities that has led to approximately 30% increase in charitable donations in comparison to the same time last year. - Re-launched a skin care brand on an innovative cost-effective e-commerce platform that allowed agents to sell on personalised micro-sites and deliver personalised email campaigns. - Rebranded and operationalised the UK’s leading legal aid practice, working closely with the client from scoping the concept to the website becoming live. - Pitched services to new and existing clients across multiple sectors to secure long term, high-value contracts for organisation. - Managed a diverse range of client marketing campaigns including inception, implementation and monitoring of success. - Developed strategy documents and budget outlines. - Simultaneously managed numerous websites at different stages of development, testing and launch. - Sourced and managed website content using WordPress, Adobe Contribute and Magento E-Commerce. - Trained clients in using Content Management Systems. - Developed and monitored HTML campaigns from design to distribution via online platforms. - Analysed effectiveness of campaigns against pre-agreed budget and key performance indicators. - Created marketing materials that meet clients’ vision using the Adobe InDesign and Photoshop. - Generated original creative material through detailed competitor research and analysis. Show less



Landmark Information Group

• United Kingdom
• Information Technology & Services
• 200 - 300 Employee

• Customer Service Executive > Marketing Executive > Marketing Manager

  • 2003 - 2007

  Quickly progressed from Customer Service Executive to a Marketing Manager with a £500,000 budget and the responsibility for raising Landmarks credibility as the leading provider of property and environmental information to the conveyancing market. Delivered marketing campaigns, communications and reports that enhanced user experience and allowed resellers to meet business targets. Marketing Manager - Successfully launched a new range of commercial conveyancing reports to market, exceeding sales targets by 12% in the first year. - Facilitated the launch of a new online marketing resource resulting in improved marketing activity within the reseller network. - Managed an annual nationwide CPD (Continuing Professional Development) conference roadshow attended by over 1,000 legal professionals consisting of existing and potential clients. - Generated marketing communications to support sales and core business objectives. - Produced successful marketing campaigns to maintain industry position and brand leadership. - Constructed a PR strategy using national press to increase brand awareness amongst consumers. - Analysed marketing campaign effectiveness and ROI and presented results to Board of Directors. Marketing Executive - Ensured annual multi-channel marketing campaign was achieved within budget and timescales by maintaining close relationships with suppliers and service providers. - Regularly communicated to key stakeholders and the reseller network including launching a unique marketing support online resource to improve their marketing efforts. - Managed direct mail and email campaigns, from brief through to distribution and response analysis. - Coordinated the quarterly Customer Satisfaction Index, which provided vital feedback from the client base, used to improve services, communication and influence product development. - Organised corporate hospitality events for top 100 clients to provide networking opportunities and improve direct relationships. Show less