Experience

Godrej South Africa

• South Africa
• Manufacturing
• 1 - 100 Employee

• Renew Hair Colour - Brand Manager

  • May 2018 - Present

  Caucasian Hair Colour Market Caucasian Hair Colour Market



Darling Hair

• Johannesburg Area, South Africa

• Brand Manager

  • Dec 2013 - Present

  -Monitor, measure and manage brand equity/strength -Increase brand awareness, relevant differentiation, value, accessibility and emotional connection -Develop brand plan -Monitor progress against brand plan -Be responsible for results against brand plan -Drive brand understanding and support throughout the organization -Brand messaging – elevator speech, tagline, campaign themes, proof points, etc. -Manage the brand architecture -Maintain brand identity consistency -Help determine identities for new brands/sub-brands -Anticipate and accommodate new brand identity needs -Building social media campaigns -Conducting social media competitive analysis -Manage Mobile App -Conducting competitive analysis in the dry hair industry -Market Watch -Build and Manage Website -Develop Digital Plans Show less



Lift and Shift Equipment

• Johannesburg Area, South Africa

• Online Marketing Manager

  • Aug 2013 - Nov 2013

  Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less



Tradekings

• Internship

  • 2010 - 2012