Lisa MPLED
CMO at Shenzhen MP LED Technology Co., Ltd- Claim this Profile
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Bio
Experience
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Shenzhen MP LED Technology Co., Ltd
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China
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Computers and Electronics Manufacturing
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1 - 100 Employee
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CMO
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Jan 2023 - Present
1. According to the company's business development strategy + product strategy, conduct in-depth consumer insights, plan for short-, medium- and long-term brand strategies, establish brand positioning, improve brand tonality, and deepen consumers' minds through various marketing methods to promote brand awareness, reputation and loyalty;2. Establish a brand recognition system to ensure a unified brand tone;3. According to the brand strategy and promotion needs, formulate the annual media delivery plan and build a full matrix promotion channel;4. According to the brand strategy and external market assessment, combined with medium and long-term business goals, determine a comprehensive marketing plan (including online and offline), to help achieve sales tasks;5. Responsible for the whole chain to pull through the closed loop of each key link, formulate an effective division of labor and coordination mechanism, and promote the team to work efficiently;6. Responsible for the omni-channel digital integrated marketing strategy, manage the marketing budget, formulate reasonable input-output standards, and be responsible for the results;7. Supplement and form an efficient marketing team to create a creative, down-to-earth and entrepreneurial team Show less
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Senior International Project Manager
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Mar 2015 - Present
As an integrated supplier for LED display solutions, MPLED offers one-stop service for your projects which helpyour business become easier, more professional and more competitive. MPLED has been specialized in rental led display, advertising led display, transparent led display, small pitch led display, customized led display and led displays for smart city terminals. etc# What i do when i work at MPLED as senior project manager1.Develop and maintain long-term relationships with customers in the commercial LED display industry2.Complete agreed sales targets and results on time3.Prepare professional solution and quotation 4.Accurately convey the customer's requirements to the engineer, and relay the engineer's proposal to the customer, to ensure smooth communication between the customer and the engineer, so that each requirement point can reach a consensus and meet the customer's requirements5.In every meeting and communication, the key information points are transparently transmitted to the relevant parties to ensure that the relevant parties of the project maintain the same frequency about the project6. Prepare contracts and related order documents7.Follow up the order production and control the quality to ensure that the project is delivered on schedule8.Update project progress to customers in real time9.Arrange the shipping schedule according to the volume of the cargo and the delivery date of the project10.Scheduling engineers cooperate with customers to solve technical problems Show less
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Shenzhen TOP Technology CO.,LTD
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China
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Regional Sales Manager
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Nov 2012 - Feb 2015
Shenzhen TOP Technology CO.,LTD (Brand is TOOPER)was established in 2005. It is a national high-tech enterprise specializing in the research and development, production, manufacturing and engineering services of LED Display and LED light.Main product including Commercial LED Display,Rental & Stage LED Display,Outdoor Advertising LED Display and Commercial LED Light etc. # What i do when i work at TOOPER 1.Develop and maintain long-term relationships with customers in the commercial LED display industry 2.Complete agreed sales targets and results on time 3.In-depth understanding of the company's products 4.Analyze competitors' products to determine product features, strengths, weaknesses, and market success 5.Build, develop and maintain a high performing sales team 6.Speed up resolution of customer issues and complaints to maximize satisfaction 7.Coordinate sales efforts with team members and other departments 8.Analyze potential of regions/markets, track sales and status reports 9.Provides reports to Sales Director on customer needs, issues, interests, competitive activity, and potential for new products and services. 10.Continuous improvement through feedback 11.Go to Indonesia to support Sole agent HOLZ team building and training,industry exhibition,customer visit etc Show less
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Education
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Xiangtan University
Bachelor`s, Mechanical Equipment and Control Engineering