Experience

SMAC Gallery

• South Africa
• Fine Art
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Mar 2022 - Present

  • Collaborate closely with the design team to enhance the company’s brand image, ensure consistency across the company website and all marketing materials as needed. • Aid multiple departments by crafting artist residencies, and meticulously formatted branded templates. • Skillfully transform and adjust company documents to adhere to brand guidelines, ensuring a unified and professional appearance. • Contribute to the seamless execution of exhibitions/events and upcoming marketing & sales campaigns. • Orchestrate the creation of a monthly newsletter, skillfully coordinate inputs from design and marketing departments. • Create essential designs for social media posts and internal communications. • Demonstrate expertise across various social networking platforms, notably LinkedIn and Instagram, overseeing weekly uploads and monitoring. • Strategically devise and maintain a comprehensive content calendar, adeptly managing spontaneous requests for posts. • Compile and present monthly analytics reports for the company website, Instagram, Artsy and Ocula, offering valuable insights for decision-making. • Provide intermittent general office assistance as part of the central support team, efficiently handling telephone calls and messages. • Curate and manage marketing administration folders and internal databases, ensuring efficient data organization. • Play a pivotal role in the marketing-related onboarding of new employees, including crafting design packs and managing social media introductions. • Assist in the production and design of catalogues and invitation cards. • Liaise with artists, writers, and designers for catalogue development. • Handle administrative tasks related to artists, including consignment agreements, logistics, and art production. • Develop, and sustain relationships with artists, collectors, consultants, and other industry professionals. • Collaborate with the gallery director and sales team to develop effective sales strategies. Show less



Freelance

• Graphic Designer

  • Aug 2021 - Feb 2023

  Study design briefs and determine requirements Schedule projects and define budget constraints Conceptualize visuals based on requirements Prepare rough drafts and present ideas Develop illustrations, logos and other designs using software or by hand Use the appropriate colors and layouts for each graphic •Test graphics across various media •Amend designs after feedback •Ensure final graphics and layouts are visually appealing and on-brand •Develop brands Show less



Content Media

• Bloemfontein, Free State, South Africa

• Content Marketing Coordinator

  • Jun 2020 - Nov 2021

  • Develop engaging and informative content in various formats, including blog posts, articles, videos, infographics, internal townhalls, and more, to engage our target audience and drive brand awareness. • Develop and execute dynamic social media strategies, curate engaging content, and foster online community growth across various platforms, enhancing brand visibility and engagement. • Ensure that all content aligns with a seamless and engaging user experience. • Craft compelling narratives that resonate with our target audience and effectively communicate our brand values and mission. • Develop and execute content strategies that support marketing and business objectives. Create content calendars, conduct keyword research, and stay updated on industry trends to inform content planning. • Write and edit high-quality content that aligns with our brand voice and style guidelines. • Content for agency website, brochures, agency emails, social posts and sponsorships. Show less



Central University of Technology, Free State

• South Africa
• Higher Education
• 700 & Above Employee

• Supplementary Instructor (Visual Culture)

  • Feb 2019 - Nov 2019



Oliewenhuis Art Museum

• Bloemfontein Area, South Africa

• Art Museum guide

  • Jun 2017 - May 2019

  • Engage with young children through hosting creative and educational workshops fostering their artistic expression. • Assist in the installation and de-installation of exhibitions. • Lead team in planning, organization, and co-curation of exhibition, contributing to the conceptualization, selection, and arrangement of artworks to create compelling and cohesive exhibition. • Conduct engaging and informative guided tours, sharing in-depth knowledge about artworks, and artistic techniques to enhance visitors' understanding and appreciation art. • Manage and organize archives of articles and books, meticulously categorizing and cataloging materials for easy retrieval and reference. Show less