Experience

NowVertical Group Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP, Managing Director

  • Jul 2022 - Present

  Lead the Affinio Social business unit, overseeing Product and P&L, within the publicly traded NowVertical Group portfolio. Lead the Affinio Social business unit, overseeing Product and P&L, within the publicly traded NowVertical Group portfolio.



Affinio

• Canada
• Software Development
• 1 - 100 Employee

• VP Product Management

  • Mar 2016 - Jun 2022

  Member of the Leadership Team who headed the Product organization across a portfolio of AI-powered audience intelligence SaaS apps. Focus was on transforming third-party and first-party data to highlight consumer affinities for informing personalization at scale (persona creation, messaging, and advertising media strategy). Clients included some of the largest global brands in Media & Entertainment and Consumer Packaged Goods. Acquired by NowVertical Group in November 2021. Member of the Leadership Team who headed the Product organization across a portfolio of AI-powered audience intelligence SaaS apps. Focus was on transforming third-party and first-party data to highlight consumer affinities for informing personalization at scale (persona creation, messaging, and advertising media strategy). Clients included some of the largest global brands in Media & Entertainment and Consumer Packaged Goods. Acquired by NowVertical Group in November 2021.



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Senior Product Manager

  • Feb 2014 - Mar 2016

  Led the global strategy for the cross-application, administration, and automation functions of the Marketing Cloud's Social Studio product. • Enabled self-service account management functions including SSO to the full Salesforce portfolio • Managed user roles, settings, social account admin, localization, trials, identity, & Social Hub • Guided 2 scrum teams in feature priorities for bi-monthly releases & maintained rolling roadmaps • Acted as point person for the integrated Social Customer Service offering from the Service Cloud • Collaborated on webinars, release notes, & documentation for frontline and Fortune 500 clientele Show less



BlackBerry

• Canada
• Software Development
• 700 & Above Employee

• Program Manager, Self Service, Online Support

  • Oct 2010 - Nov 2013

  Owned the global roadmap for digital support across multiple product lines and channels. • Headed the online support strategy for the BlackBerry 10 release • Led the overhaul of the desktop and mobile support sites for optimization • Created and managed a multi-year roadmap across strategic streams • Maintained a curated content experience integrating social media, video, search and more • Secured and leveraged recurring analytics sources of CSAT, web metrics, and usability results • Influenced an ecosystem of touch-points to drive traffic (e.g. SEO, SEM, CRM, social) • Managed budgets and vendors for digital design/development, research, and video production Show less



TrueCheck / ServicePoint

• Marketing Principal / Portfolio Manager

  • Apr 2007 - Nov 2009

  Targeted individuals and organizations looking for online criminal record checks. • Launched the consumer version of the firm’s online service (the first of its kind) • Segmented the B2C and B2B markets • Managed the Google AdWords campaign • Led email and telemarketing campaigns • Led product reporting and analysis using Google Analytics • Championed a CRM lead generation tracking process • Collaborated on prototype services for portfolio expansion Targeted individuals and organizations looking for online criminal record checks. • Launched the consumer version of the firm’s online service (the first of its kind) • Segmented the B2C and B2B markets • Managed the Google AdWords campaign • Led email and telemarketing campaigns • Led product reporting and analysis using Google Analytics • Championed a CRM lead generation tracking process • Collaborated on prototype services for portfolio expansion



AOL

• United States
• Software Development
• 700 & Above Employee

• Principal Product Manager

  • Mar 2006 - Mar 2007

• Senior Product Manager

  • Mar 2003 - Mar 2006

  Managed the profitability of a portfolio of online phone services sold to AOL users in the US.• Led a team in analytics and product management• Guided development teams in product releases• Developed and presented concept requirements and business cases • Presented ad hoc industry analysis to division executive • Served as product expert to the larger cross-functional team



InfoInterActive Corp. (acquired by AOL)

• Product Manager

  • Jan 2000 - Mar 2003

  Managed all 4 P's of the patented Internet Call Manager software for consumers and resellers. • Oversaw all aspects of the flagship service including pricing, features, roadmap, ecommerce, performance metrics, lifecycle communications, financial modeling, competitive tracking, consumer research, and project management of releases • Set internal standards for performance reporting and user requirements (PRDs) • Championed an initiative to dissect the entire product lifecycle for increased conversions • Supported sales efforts to B2B channels by developing business cases and presentations Show less



Prior Data Sciences

• Software Development

• Marketing Analyst

  • Oct 1998 - Jun 1999

  Strategized business development opportunities for the expertise of a key software team. • Conducted industry research on possible offshoot applications for team's niche strengths • Identified partner targets • Presented report findings to the national executive for sales execution • Consulted on recruitment strategies and sales materials Strategized business development opportunities for the expertise of a key software team. • Conducted industry research on possible offshoot applications for team's niche strengths • Identified partner targets • Presented report findings to the national executive for sales execution • Consulted on recruitment strategies and sales materials



Colour

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 1996 - Aug 1997

  Executed campaigns to grow and retain MT&T’s (now Bell Aliant’s) residential customer base. • Managed key client relationships for this largest agency account • Coordinated campaigns from start-to-finish including print, direct mail, radio, event & tv • Raised awareness for the Sympatico Internet brand through sponsorship events • Guided creative and media staff by preparing creative briefs • Balanced project work-back schedules, budgets and client expectations Executed campaigns to grow and retain MT&T’s (now Bell Aliant’s) residential customer base. • Managed key client relationships for this largest agency account • Coordinated campaigns from start-to-finish including print, direct mail, radio, event & tv • Raised awareness for the Sympatico Internet brand through sponsorship events • Guided creative and media staff by preparing creative briefs • Balanced project work-back schedules, budgets and client expectations



Business Development Information Inc.

• Research Associate

  • Nov 1995 - Dec 1996

  Supported software product development and consulting services. • Researched and analyzed content for proprietary economic development software • Prepared software demo to serve as sales tool and user tutorial • Collaborated on economic development consulting reports for public sector clients Supported software product development and consulting services. • Researched and analyzed content for proprietary economic development software • Prepared software demo to serve as sales tool and user tutorial • Collaborated on economic development consulting reports for public sector clients