Experience

Harper Digital

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Advisor

  • Aug 2022 - Present



Herb UK Ltd. The Natural Hair Colour Experts

• Business Development Manager + International Sales

  • Nov 2017 - Jul 2022

  In this role I worked with B Corp certified, vegan and cruelty free brand Tints of Nature. My role was to provide account management to distributors and key accounts in Australia, New Zealand and Asia. I managed relationships with major retail groups in the health and wellbeing sector including health store retail groups, independents and pharmacies. I created and activated annual sales and marketing activities for our hair colour and hair care products, under the brand Tints of Nature. As an integral part of the sales team, I developed all sales tools and marketing materials required for the sales function and these were used globally. More recently, I have assisted HerbUK (the parent company) as a liaison between the sales, communications and design departments, providing much needed branding guidance and sales strategy focusing on new products and new sales channel development. HerbUK adopted my recommendations and launched the new brand aimed at millennials, to be retailed through new channels. Following on from this project I was also asked to provide a detailed re-brand and new range development for a sister supplements company called Bio Health.



Catalyst Group

• New Zealand
• Design
• 1 - 100 Employee

• Commercial Manager

  • Jun 2016 - Nov 2017

  To develop new relationships, gaining referrals and contacts for new business opportunities. The growth in new relationships relied heavily on networking and creating opportunities to connect with potential leads. A key part of my role was attracting, developing and driving synergy between clients’ demands and Catalyst’s capabilities. No two days were the same, I spent time developing pitches and presentations and seeing fit-out projects through to completion. The job called for excellent communication and well-developed people management skills. Within the role I championed the client-project relationship, managing and liaising with the design and project management teams to ensure positive outcomes.



Zest Cleaning Ltd

• Sales and Marketing Manager

  • Jan 2011 - Dec 2015

  I founded an Eco-Friendly residential cleaning company and oversaw all areas of daily operation, marketing, staffing, accounting, and administration. I supervised a staff of 20, managed 90 accounts, and created and implemented company strategic plan. My accomplishments include growing sales by 106% in the first year, 112% in the second year, and 102% in the third year. I founded an Eco-Friendly residential cleaning company and oversaw all areas of daily operation, marketing, staffing, accounting, and administration. I supervised a staff of 20, managed 90 accounts, and created and implemented company strategic plan. My accomplishments include growing sales by 106% in the first year, 112% in the second year, and 102% in the third year.



QVS Global Ltd

• Marketing Manager

  • Jan 2010 - Nov 2010

  I performed nationwide market planning coordination and public relations functions for the company’s QVS, VIA and UBU brands. My duties included developing and extending product ranges, liaising with suppliers and manufacturers to assess pricing and perform quality control, and creating and implementing PR strategy. My achievements include launching the QVS Facebook presence and quickly acquiring 4,000+ fans I performed nationwide market planning coordination and public relations functions for the company’s QVS, VIA and UBU brands. My duties included developing and extending product ranges, liaising with suppliers and manufacturers to assess pricing and perform quality control, and creating and implementing PR strategy. My achievements include launching the QVS Facebook presence and quickly acquiring 4,000+ fans



Ceres Enterprises Limited

• National Account and Brand Manager

  • Feb 2006 - Jan 2010

  National responsibility for Ceres Hair Division, one of the 8 Divisions in the CompanyI created and managed marketing plans and sales strategies for four product ranges. My duties included conducting brand development, range development, and product development activities. I managed accounts for 300+ stores nationwide, developed new business, and designed sales growth strategy. I also performed sales analysis and financial reporting. Furthermore, I managed staff and developed bonus and incentive programs.



Caroline Sills Limited

• Sales Representative and Marketing and PR Manager

  • Jul 2003 - Sep 2006

  Part of a 3 person selling team, selling wholesale knitwear and fashion ranges to boutique retailers and department stores nationwide. Along with the New Zealand clients the role included assisting international agents in Australia and South Africa with sales and marketing support. Our sales team was responsible for turning over approximately 8 million dollars per year, representing 5 brands. Caroline Sills, Richard Moore, Calliope, Birzeit, and Kathryn Wilson shoes. This role saw me involved in all aspects of brand development, sales and PR, and advertising. A full-time sales role for two-thirds of the year, with marketing, PR and advertising for the remaining third, this role was varied and hands-on. Tasks ranged from assisting the designers with customer feedback to sourcing and logistics for fashion shoots and gaining editorial placements. I also managed inventory, staff, merchandising and advertising in the first Sills Boutique store.



PARIS TEXAS LIMITED

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Store Manager

  • Jan 2001 - Dec 2002

  Manage all aspects of running a fashion retail store Actively grow turnover and profit Manage stock effectively Create and maintain an appealing shopping environment Through visual merchandising create attractive window and in store displays Provide leadership and motivation to staff members to achieve company targets Build lasting relationships with local clientele Create and implement local advertising initiatives to increase local brand awareness, and increase store foot traffic Manage all store financials including, banking, wages, cash, Assist head office with store ordering and range buying



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jan 1997 - 1999

  Manage Dunedin/Otago/Southland territoryhis was a hands-on role, servicing and maintaining relationships with over 250 accounts per week. I was responsible for maintaining and growing brand presence, managing strategies for growth, and managing a small team of “Sales Cadets” and interns. Being on the road daily, this role demanded high levels of organization. My ability to build rapport with people in all sectors of the business enabled me to meet and often exceed KPI’s.  Maintain and grow business within the territory- through achieving targets ( market share , presence and budgets) Maintain face to face contact with 250 customers weekly, 10% fortnightly Maintain and improve CCANZ physical presence in the market place – sell in set standards to be maintained in store and externally Management of sales cadet Maintain communication between company and market place by way of weekly reports Present sales findings to key customers – quarterly