Experience

Sense Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder & Director

  • Jul 2019 - Present

  Communications specialist covering all aspects of public relations, media relations, marketing and events. Also providing high level consultation and publicity expertise to agencies.Sense Communications prides itself on delivering transparency and successful campaigns for clients.Clients include: Australian Venue Co, Prahran Market, Brogan’s Way, Good Group Hospitality, That's Amore Cheese, Cannoleria, Sydney Couples Counselling, Tim Hurburgh (author), Mark Anthony Cook (author), Toorak Road South Yarra, Sweet Greek and Anchor Restaurant.



Prahran Market

• Food and Beverage Services
• 1 - 100 Employee

• PR Manager (Freelance)

  • Feb 2018 - Sep 2019

  Responsibilities include:Managing all media relationsStakeholder relations, including drafting and issuing statementsContent production - website articles and trader newsletterTrader liasonEvent management Reporting for board and council Responsibilities include:Managing all media relationsStakeholder relations, including drafting and issuing statementsContent production - website articles and trader newsletterTrader liasonEvent management Reporting for board and council



Various Clients

• Freelance Communications Consultant

  • Feb 2018 - Sep 2019

  Freelance communication consultant working on Public Relations and Marketing consumer and corporate campaigns for various high profile companies, restaurants and not-for-profits. Freelance communication consultant working on Public Relations and Marketing consumer and corporate campaigns for various high profile companies, restaurants and not-for-profits.



Thrive PR + Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Director

  • Jan 2018 - Apr 2018

  Group Account Director overseeing the Coles portfolio (Coles Local, Vintage Cellars, Liquorland and First Choice Liquor).

• Senior Account Director

  • Jul 2014 - Jan 2018

  Account Director leading teams of consultants to work on high profile clients including Coles, Coles Liquor (Vintage Cellars, Liquorland, First Choice Liquor), Optus, Simplot, McKenzie's, Sugar Australia, Australian Unity, Square, Urban Purveyor Group, Cargo Crew and events including the Good Food & Wine Show and the Cake Bake & Sweets Show.



Hawthorn Early Years

• Board Member

  • Sep 2013 - Nov 2014

  Member of the Board assisting with the overall management of the early learning and kindergarten centre.Secretary, Chair of the Communications Sub-Committee and the Fundraising Sub-Committee. Member of the Board assisting with the overall management of the early learning and kindergarten centre.Secretary, Chair of the Communications Sub-Committee and the Fundraising Sub-Committee.



Spark Communications (Aegis Media)

• Account Director

  • May 2013 - Jul 2014

  Management of high profile client accounts including The Good Food & Wine Show, Grand Designs Live, Lurpak, The Good Guys, Falls Creek, The Meat & Wine Co, Franco Franco and Cussons Mum & Me Management of high profile client accounts including The Good Food & Wine Show, Grand Designs Live, Lurpak, The Good Guys, Falls Creek, The Meat & Wine Co, Franco Franco and Cussons Mum & Me



Professional Public Relations

• Account Director

  • Feb 2008 - Feb 2013

  Working within the Brisbane office across various clients and liaising with PPR offices nationally and in New Zealand. Clients have included Queensland Health, SEQ Water Grid, Emirates Airline, Construction Skills Queensland, tourstogo.com, AAMI Stradbroke Day, TONI&GUY, Wintergarden Shopping Centre, NAB Business Banking, Suncorp insurance and Parmalat. Responsibilities:•Developing strategic communications campaigns for various clients and budgets•Coordinating a team of communications consultants and drafting briefs•Developing ideas and copywriting for websites, newsletters and stakeholder correspondence•Media relations – local, state, national and online•Internal communications •Drafting media releases and alerts for consumer and trade media•Developing ideas for social media communications including facebook and twitter•Liaising with advertising and marketing departments on various projects•Coordinating and attending media famils•Drafting editorial copy for publications, print and online•Organising and coordinating photography•Event management and assistance•Collating databases for media and stakeholder distributions•Preparing status reports for projects and ongoing campaigns•Collating final reports and recommendations •Heading meetings with clients and the media•Creating credentials and proposals for potential clients and pitching(Period of work including maternity leave)



Style PRoductions

• Founder

  • Aug 2004 - Sep 2007

  Running a Communications, Events and Styling consultancy. Finished company due to move to AustraliaResponsibilities:•Creating credentials and proposals for potential clients•Pitching to prospective clients•Creating strategic and results orientated communications plans•Liaising with and managing freelance communications consultants•Collating databases•Liaising with marketing and advertising companies to achieve coherent campaigns•Media relations, consumer and trade•Utilising online resources to promote clients•Copywriting, including media releases, newsletters, websites, menus and posters•Event management – full service•Liaising with local councils for larger street events•Drafting status reports and end of project reports with evaluations•Styling and assistant styling for various publications and broadcast channels and for designers and celebrities, including Daily Mail, Channel 4, Alexander McQueen and Cat Deeley



CreatePR

• Account Director

  • 2003 - 2004

  Responsibilities:•Day to day account management•Client liaison•Drafting strategy documents and processes•Press releases•Planning and implementation•Media relations and monitoring•Event management•Account administration and reporting•New business pitching and planning Responsibilities:•Day to day account management•Client liaison•Drafting strategy documents and processes•Press releases•Planning and implementation•Media relations and monitoring•Event management•Account administration and reporting•New business pitching and planning