Experience

City National Bank

• United States
• Banking
• 300 - 400 Employee

• Senior Marketing & PR Manager

  • Apr 2016 - Present

  Create and direct advertising and communications to maintain City’s brand and promote key messages while tailoring content for individual markets across the bank’s footprint of 94 branches in four states. Manage corporate customer communications initiatives and write content for email, social media, web and direct mail. Work closely with management team and external partners to develop and execute strategic campaigns, cross-sell products, attract new customers and identify opportunities.



Clay Center for the Arts and Sciences of West Virginia

• Marketing & Communications Manager

  • Jul 2015 - Apr 2016

  Create and direct advertising and public relations campaigns to meet sales goals and build the organization’s brand. Work closely with senior management team to set strategic goals and develop customer-centric programs that support organization’s vision and mission. Develop and manage annual department budget. Write sales messages, promotional copy and strategic communications pieces. Supervise marketing coordinator and graphic design positions.

• Public Relations Specialist

  • Aug 2010 - Jul 2015

  Manage media relations and seek statewide coverage for art and science exhibits, education programs and performances. Write all press releases, compile quarterly member magazine and develop copy for various marketing, development and sales materials. Act as organizational spokesperson in media interviews and public speaking engagements across the state. Manage social media presence, including Facebook and Twitter.



University of Charleston

• United States
• Higher Education
• 200 - 300 Employee

• Adjunct Professor

  • Aug 2012 - May 2014

  Taught Communications 305: Public Relations Campaigns. Led students in the planning and execution of a campaign and awareness event for a local nonprofit. Taught Communications 305: Public Relations Campaigns. Led students in the planning and execution of a campaign and awareness event for a local nonprofit.



Make-A-Wish America

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Regional Wish Assistant

  • Nov 2008 - Aug 2010

  Worked directly with wish families, volunteers, doctors and donors to determine eligibility, raise funds and plan 130 wishes in 23 counties. Trained and managed more than 70 volunteers. Acted as Interim Regional Manager, executing all office activities with no assistance in June - July 2009. Worked directly with wish families, volunteers, doctors and donors to determine eligibility, raise funds and plan 130 wishes in 23 counties. Trained and managed more than 70 volunteers. Acted as Interim Regional Manager, executing all office activities with no assistance in June - July 2009.



NiSource

• United States
• Utilities
• 700 & Above Employee

• Communications Intern

  • May 2008 - Nov 2008

  Conducted internal, external and community relations through a variety of written communications pieces and initiatives. Organized and managed a range of employee, community and media events. Acted as company spokesperson at various events and presentations across the state. Conducted internal, external and community relations through a variety of written communications pieces and initiatives. Organized and managed a range of employee, community and media events. Acted as company spokesperson at various events and presentations across the state.