Experience

Roers Companies

• United States
• Real Estate
• 100 - 200 Employee

• Creative Marketing Specialist

  • Jun 2022 - Present

  Minnetonka, Minnesota, United States



MedSource Labs

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Consultant

  • Oct 2019 - Aug 2020

  Greater Minneapolis-St. Paul Area Orchestrated a seamless relocation of 40 employees and an 18,000 square foot warehouse facility with no disruption to production during the COVID-19 pandemic. Served as main point of contact during building construction, working closely with contractors, architects, landlords, and designers. Developed project scopes, timelines, and budgets plans. Monitor progress and report on any project challenges, offer suggested improvements and solutions to Executive… Show more Orchestrated a seamless relocation of 40 employees and an 18,000 square foot warehouse facility with no disruption to production during the COVID-19 pandemic. Served as main point of contact during building construction, working closely with contractors, architects, landlords, and designers. Developed project scopes, timelines, and budgets plans. Monitor progress and report on any project challenges, offer suggested improvements and solutions to Executive Team. Maintain project documentation, including statements of work, meeting notes, status reports, change management, and vendor contracts. Worked directly with the marketing team to incorporate branding into the design of a new office space. Show less



van Wagenen, a division of One80 Intermediaries

• United States
• Insurance
• 1 - 100 Employee

• Marketing Manager

  • Mar 2018 - Jun 2019

  Greater Minneapolis-St. Paul Area Promoted to Marketing Manager in less than a year. Developed a clearly defined marketing strategy to increase brand awareness and foster new client relationships. Spearheaded the creative process for marketing campaigns, internal and external communications, tradeshow exhibits and promotions. Strategically selected and managed 14 national tradeshows annually, including coordination of speaking engagements, sponsorship opportunities, exhibiting partnerships, and… Show more Promoted to Marketing Manager in less than a year. Developed a clearly defined marketing strategy to increase brand awareness and foster new client relationships. Spearheaded the creative process for marketing campaigns, internal and external communications, tradeshow exhibits and promotions. Strategically selected and managed 14 national tradeshows annually, including coordination of speaking engagements, sponsorship opportunities, exhibiting partnerships, and promotional campaigns. Established a progressive advertising strategy to increase and maintain brand visibility in the industry. Managed the content development of communications such as industry newsletters, business updates, client notices, and events. Implemented a social media strategy that increased our total followers on LinkedIn by 66% and held an average engagement rate of 11% over the course of one year. Partnered directly with Senior Leadership to navigate company’s efforts to drive long-term business growth. Designed new marketing collateral and unique campaigns to communicate a fresh branding message across all marketing channels.

• Marketing Associate

  • May 2017 - Mar 2018

  Greater Minneapolis-St. Paul Area Worked directly with Marketing Manager to establish and monitor overall budget and analyze ROI for specialized campaigns. Managed logistics for 12 national tradeshows including exhibitor and attendee registrations, shipping, creative services, and pre/post show communications. Assisted Account Executives with content creation and design of client-facing communications such as sales presentations, proposals, and RPFs. Collaborated with Executive Sales team to improve and… Show more Worked directly with Marketing Manager to establish and monitor overall budget and analyze ROI for specialized campaigns. Managed logistics for 12 national tradeshows including exhibitor and attendee registrations, shipping, creative services, and pre/post show communications. Assisted Account Executives with content creation and design of client-facing communications such as sales presentations, proposals, and RPFs. Collaborated with Executive Sales team to improve and develop new marketing collateral such as brochures, fact sheets, and direct mail. Assisted in the selection, design, and management of advertisements and marketing materials including bid requests, orders, art setup and press approvals.



Alliqua BioMedical, Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jun 2011 - May 2016

  Greater Minneapolis-St. Paul Area Participated in all faucets of rebranding process and product launch from design and development to marketing. Worked directly with Senior Product Manager to build a marketing plan that increased sales leads and brand visibility. Successfully managed all logistics for over 20 national and regional tradeshows per year. Managed and served as liaison for multiple vendors including print production, promotions, graphic design, advertising and tradeshow… Show more Participated in all faucets of rebranding process and product launch from design and development to marketing. Worked directly with Senior Product Manager to build a marketing plan that increased sales leads and brand visibility. Successfully managed all logistics for over 20 national and regional tradeshows per year. Managed and served as liaison for multiple vendors including print production, promotions, graphic design, advertising and tradeshow logistics. Developed new tradeshow marketing materials to increase brand awareness such as sell sheets, brochures, direct mail, and sales presentations. Served as lead coordinator for monthly engagements such as physician dinners, continuing education luncheons, and board meetings. Provided one-on-one sales and marketing support to over 30 Account Managers across the United States. Manage customer-marketing database. Provide graphic design assistance to other departments within company. Facilitated pre and post show tradeshow meetings and follow up communication for leads. Conducted lead analysis for all tradeshows. Show less



Eden Prairie Schools

• United States
• Primary and Secondary Education
• 300 - 400 Employee

• Communications Design Specialist (Temp)

  • Dec 2010 - Jun 2011

  Greater Minneapolis-St. Paul Area Specialty: Graphic Design, Writing/Editing, Publications, Newsletters, Event Photography, Direct Mail, Event Planning Support the development, production, distribution, and management of communication materials such as newsletters, print and electronic publications, district mailings, email blasts, and email news. Write feature stories and copy for ads and announcements for district publications Assist in the coordination of media events including television segments… Show more Specialty: Graphic Design, Writing/Editing, Publications, Newsletters, Event Photography, Direct Mail, Event Planning Support the development, production, distribution, and management of communication materials such as newsletters, print and electronic publications, district mailings, email blasts, and email news. Write feature stories and copy for ads and announcements for district publications Assist in the coordination of media events including television segments, interviews, and photo requests. Act as reporter, writer, and editor, gathering news and story ideas through internal and external sources Design promotional materials such as flyers, posters, and maps for the district. Collaborate with Technology Department to update and create new layouts for the district website. Provide support to the Director of Communications such as scheduling meetings, conference calls, interviews, attending meetings if she is unable, and other general office duties as requested. Show less



Minnetonka Public Schools

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Theater Co-Director

  • Nov 2010 - Feb 2011

  Greater Minneapolis-St. Paul Area Co-Director for Minnetonka Middle School East winter musical.



HealthCare Partners

• Hospitals and Health Care
• 700 & Above Employee

• Marketing Assistant

  • May 2006 - Jun 2008

  Greater Los Angeles Area Specialty: Medical Spa, Dermatology, Aesthetics marketing. Graphic Design, Advertising, Direct Mail, Writing/Editing, Sales and Consultations. Work closely with Spa Director to develop an ongoing communication and marketing plan. Plan and produce monthly promotions such as web specials and email blasts. Provide the marketing team with research and ideas for the development of new and ongoing projects. Provide marketing team with monthly analysis of sales trends… Show more Specialty: Medical Spa, Dermatology, Aesthetics marketing. Graphic Design, Advertising, Direct Mail, Writing/Editing, Sales and Consultations. Work closely with Spa Director to develop an ongoing communication and marketing plan. Plan and produce monthly promotions such as web specials and email blasts. Provide the marketing team with research and ideas for the development of new and ongoing projects. Provide marketing team with monthly analysis of sales trends, increases/decrease of sales, and projected sales goals for upcoming months. Create marketing materials such as direct mail pieces, brochures, newsletters, posters, and flyers. Write press releases, promotional articles, advertisements, and content for website. Assist the Spa Director with ad sales and design of advertisements. Participate in health fairs, wedding expos, and community fundraisers. Show less



Blue Medical Spa

• United States
• Medical Practices
• 1 - 100 Employee

• Customer Service Manager

  • Feb 2005 - Jun 2006

  Sherman Oaks, CA Specialty: Medical Spa, Dermatology, Aesthetics, Sales and Consultations. Supervise and manage front desk staff of 5-6 people. Set and implement standards for outstanding customer service. Serve as a liaison between management, staff, and clients. Mediate customer disputes and complaints. Produce monthly schedule for all spa staff, nurses, and technicians. Provide knowledgeable and friendly service consultations both over the phone and in person. Design creative window… Show more Specialty: Medical Spa, Dermatology, Aesthetics, Sales and Consultations. Supervise and manage front desk staff of 5-6 people. Set and implement standards for outstanding customer service. Serve as a liaison between management, staff, and clients. Mediate customer disputes and complaints. Produce monthly schedule for all spa staff, nurses, and technicians. Provide knowledgeable and friendly service consultations both over the phone and in person. Design creative window displays both indoors and outdoors. Show less