Experience

NSW Ministerial Offices

• Government Administration
• 1 - 100 Employee

• Parliamentary Advisor - Minister for Customer Service, Digital Gov, Fair Trading and Small Business

  • Dec 2021 - Present

• Social Media and Policy Advisor - Minister for Digital & Customer Service, The Hon. Victor Dominello

  • Jul 2021 - Dec 2021



Australian Conservation Alliance

• Environmental Services
• 1 - 100 Employee

• Director Of Communications and Co-founder

  • May 2022 - Present



Coalition for Conservation Inc.

• Australia
• Civic and Social Organizations

• Director Of Publications - Y4C

  • Aug 2021 - Apr 2022

  C4C is a movement for conservatives who support decarbonisation and the protection of the environment. Youth for Conservation (Y4C) is a platform for young people who advocate for sensible and effective environmental policy, fostering secular engagement with non-partisan youth, particularly university students. C4C is a movement for conservatives who support decarbonisation and the protection of the environment. Youth for Conservation (Y4C) is a platform for young people who advocate for sensible and effective environmental policy, fostering secular engagement with non-partisan youth, particularly university students.



Parliament of Australia

• Government Administration
• 300 - 400 Employee

• Electorate Officer - Senator Andrew Bragg

  • Mar 2021 - Jul 2021



The X/OVER Agency

• Australia
• Design Services
• 1 - 100 Employee

• Head Of Marketing / Marketing Manager

  • Jun 2020 - Jan 2021

  • Responsible for a portfolio of 15 clients. Under my management, each client received a blueprint framework informing, regular contact, bespoke content which enabled 50% of our clients to enter the soft launch phases of product development. • Produced cross-channel digital campaigns and comprehensive strategy ‘playbooks’ that inform marketing activities for all new clients compromising of mostly tech start-ups • Developed and presented 4 strategic digital and social campaigns and plans per week, resulting in an 25% increase in monthly billables, on time content creation, satisfied clients and an increase in leads from client referrals. • Led new customer acquisition campaigns through SEM, retargeting, & Facebook advertising for clients as well as the Xover agency and its sister app development agency ‘Appboxer’ • Lead copywriter for all client and internal collateral ranging from blogs, social captions, podcast episodes, advertising scripts, website content and e-newsletters



VetPartners Australia and New Zealand

• Australia
• Veterinary Services
• 100 - 200 Employee

• ANZ Marketing Manager

  • Jun 2019 - Jun 2020

  The VetPartners family includes the largest share of successful Veterinary practices & Referral Hospitals across Australia, New Zealand and Singapore. • Led a team of 5 to boost sales on average by 15% each quarter of all AU/NZ veterinary clinics by strategizing social engagement, paid social campaigns and Google campaigns. • Created, launched and supervised the marketing and social media content plans for 55+ individual clinics and hospitals across Australia and New Zealand, that resulted in overall engagement increasing by 25% across the board for clinics who implemented the plans. • Optimised Google Ad campaigns for Sydney University Veterinary hospital resulting in 88% increase in paid traffic as well as a 50% surge in online bookings • Increased email open rates to 40% (up from the industry average of 20%) by optimising subject lines. Increased click-through rates to 10% (up from the industry average of 2.5%). • Produced 10-15 Google analytics reports every month. These reports directly resulted in changes to website content, reducing bounce rates by up to 50%. • Drove operational improvements which resulted in savings and improved profit margins by saving on average 15 hours from the marketing team weekly. • Ensured the delivery of over 224 individual marketing assets (copy, website, digital and traditional) across March and April relating to the COVID-19 restrictions to clinics across AU/NZ.



Leafcutter

• Australia
• Information Technology & Services

• Digital Project Manager

  • Aug 2018 - May 2019

  • Oversaw 10 projects, ranging from 10k to 200k, and achieved project deadlines by coordinating with contractors to manage performance in web platform projects for teams at the RSPCA NSW, RSPCA QLD, RSPCA Australia wide • Managed the pre-launch digital fundraising platform for RSPCA Million Paws Walk which generated $125,000 in donations prior to the actual MPW event Australia wide – up $100k YoY (Prior to the launch of a new digital fundraising platform) • Part of the team that championed the RSPCA to bring in $2.17M in revenue for its Christmas Campaign for 2018/19 of which online donations increased from 29.9% to 36% vs. previous year • Controlled budgets for RSPCA Cupcake Day 2019 ($50k) and Million Paws Walk 2019 ($200k) Web/Digital fundraiser projects *Reason for leaving: Redundancy*



Hillsong College

• Australia
• Religious Institutions
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2016 - Aug 2018

  • Led an 18-month website transformation and digital repositioning project launching globally, specifically targeting the United States, Australia, UK, Canada and Indonesia.• Managed social media accounts for Hillsong College, generating interest and successfully growing the Instagram account from 65k to 95k followers over a period of 3 years • Authored content for all Hillsong College pages, to an audience of 25,000 readers monthly. Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals.• Responsible for managing a talented team of 7 ranging from content managers, student recruiters and digital marketing interns • Increased the College Alumni email database from 10,000 to 20,000 in 2 years.• Instrumental in developing ‘Open Day Live’ – a 2-day online event targeting 50+ nationalities, hosting 10 live webinars, 5 pre-recorded videos and 24/7 live chat that resulted in 50% increase in College applications post-event.• Developed and implemented Digital Marketing Strategy to recruit students for multinational tertiary College from 70+ nationalities to campuses across 3 major capital cities in Australia, Phoenix, Arizona and Online.

• Assistant Brand Manager

  • Mar 2015 - Aug 2018

  • Implemented marketing brand strategies which consistently resulted in 6% growth per quarter of student applications. • Collaborated with global Hillsong teams and external vendors to deliver 13+ F2F student recruitment events across the United States, London, Cape Town, Indonesia, Singapore and South America. These events produced 50% of all applications from each nation immediately after the events.• Planned and executed events and marketing programs, which averaged 150-200 qualified leads (an average of 10% growth YoY).• Creative director and project manager for on 8-10 global marketing campaigns from concept, campaign photo/video shoots, digital content creation to organic and paid social media execution annually.• Systematically re-conceptualised Hillsong College visits and global tours by saving 2 hours from the new students’ team every visit. This new approach streamlined registrations, cleared backlogs and allowing up to 25 prospective students to visit campuses across Sydney monthly versus the previous limit of 5 visitors a month



NGO

• Executive Assistant

  • Jan 2014 - Mar 2015

  Oversaw calendar and appointments of executive as well as arranged and organised mid-week events on behalf of the C-Suite team. Communicated with administration teams from multiple Australian locations to effectively execute large scale events in a timely manner. Managed and recruited numerous volunteers for several teams whilst building into future leadership resulting in self-sufficient teams. Coordinated the day to day logistics and daily administration duties for Brisbane and Gold Coast offices. Answered phone calls and organisational -related queries in a professional and graceful manner. Arranged and submitted QLD Child Safety forms for Australia staff and board members with discretion. Collected and distributed mail and deliveries as well as placing orders as required.



Redmap

• Australia
• Software Development
• 1 - 100 Employee

• Marketing Assistant

  • May 2013 - Oct 2013

  Social media campaigns Telemarketing / cold calling Graphic Design - Adobe Illustrator Branding of documents Data entry & database creation Data research Social media campaigns Telemarketing / cold calling Graphic Design - Adobe Illustrator Branding of documents Data entry & database creation Data research



Australian Internships

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Officer

  • Nov 2011 - Feb 2013

  -Promote programs Career Fairs and liase with new clients and trade-shows -Coordinate and place Australian Students overseas for internships, Au Pair Programs and general volunteer work -Promote and market both Australian Internships and Australians Abroad -Develop and analyse Australians Abroad data through applications and popularity of current programs on offer -Create templates such as letterheads, newsletters and other publications used by the company -Organise intern nights (gatherings of the company's clients for a night of catch up) -Promote the company through articles/advertisements/Facebook -Research promotional material to be used by the company at career fairs -Ensure branding of all of the company's documents so that it is all consistent -Assist with online inquiries to the programs