Experience

10DAYS

• Netherlands
• Textile Manufacturing
• 1 - 100 Employee

• E-Commerce Manager

  • Jul 2021 - Present



BESTSELLER

• Denmark
• Apparel & Fashion
• 700 & Above Employee

• Senior Site Merchandiser

  • Feb 2018 - Feb 2021

  - Responsible for the merchandising strategy across categories- Ensuring a relevant presentation of the online assortment to meet customer demands- Developing the onsite search strategy and steady improvement of its performance- Defining the sorting rule strategies for product listing pages and search results and optimizing these through testing- Increase basket size through product recommendations and experimenting with AI based algorithms to allow for optimized cross-selling- Creating A/B testing roadmap and ensure execution through Salesforce Commerce Cloud and Monetate in close collaboration with UX and development - Managing a team of three

• Site Merchandiser

  • Jul 2017 - Feb 2018

  - Responsible for internal search for all Bestseller brands across all European markets- Defining the sorting rule strategies for product listing pages and optimizing these through testing- Setting product recommendation strategies and working on predictive recommendations- Overseeing all A/B testing and coordination of test timings on Demandware platform and Montate test tool- Leveraging the Demandware / Salesforce Commerce Cloud platform and developing it further to enable more efficient merchandising- Working in close collaboration with the Bestseller brands, UX and Development to drive performance and optimization for the brand shops as well as bestseller.com



Scotch & Soda

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• E-Commerce Category Manager

  • Sep 2015 - Jun 2017

  - Onsite search: Manage search set up, performance reporting and optimization of search results, monitoring search behavior and trends - Planning, testing and refining product listings, sorting, site search, navigation, product categorization - Creating the seasonal onsite calendar for the women’s collection in close collaboration with e-com buying - Setting up product recommendation strategy per season, currently working on automation algorithm - Analysis of trade and customer journeys and translation of findings into merchandising opportunities - Constantly improving onsite features and customer experience together with the development team to improve KPIs - Monitoring product sales and stock levels in order to optimize product merchandising and increase product and category sell-through - Content management of scotch-soda.com webshop and mobile app



Not On The High Street

• United Kingdom
• Retail
• 100 - 200 Employee

• E-Commerce Merchandiser

  • Mar 2014 - Aug 2015

  - Leading and creating the site content calendar in conjunction with Marketing - Weekly and monthly cross site KPI reporting - Monitoring product sales and conversion for merchandising decisions - Product selection for all merchandised areas of the site, newsletters, direct mailers, PR and marketing campaigns - Working with the tech team on testing and optimising site structure and navigation - Supporting campaign planning for the German market - Leading and creating the site content calendar in conjunction with Marketing - Weekly and monthly cross site KPI reporting - Monitoring product sales and conversion for merchandising decisions - Product selection for all merchandised areas of the site, newsletters, direct mailers, PR and marketing campaigns - Working with the tech team on testing and optimising site structure and navigation - Supporting campaign planning for the German market



Zalando

• Germany
• Retail
• 700 & Above Employee

• Junior Content Manager

  • Apr 2013 - Mar 2014

  - Owning the site content calendar in close cooperation with brand marketing and regularly monitoring its execution and KPI reporting - Conceptualisation of onsite teaser surfaces and landing pages; providing briefs to all relevant stakeholders - Selecting products for all merchandised areas (e.g. products for summer holiday trend topics, Christmas gift shop) based on numbers as well as visual aspects - Setting up production process with external studio (product shots + descriptions) including definition of style + content guide - Initial conceptualisation of weekly newsletter; regular input on product selection - Working on web shop features and development (improving user experience, ease of navigation, responsive design)



Fotoformplus GmbH & Co. KG

• Hannover und Umgebung, Deutschland

• Assistant Account Manager

  • Dec 2011 - Apr 2013

  - Overseeing the end-to-end content production process for multiple clients - Ensuring all products are photographed, edited and uploaded according to brand guidelines and in a timely manner - Briefing all relevant stakeholders, i.e. photographers, stylists, hair & make-up and post production - Forecasting quantities for production - Overseeing the end-to-end content production process for multiple clients - Ensuring all products are photographed, edited and uploaded according to brand guidelines and in a timely manner - Briefing all relevant stakeholders, i.e. photographers, stylists, hair & make-up and post production - Forecasting quantities for production



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• PR & Marketing Internship

  • Aug 2010 - Oct 2010



Eggert GWK mbH

• Hannover und Umgebung, Deutschland

• PR & Marketing (Student Assistant)

  • Nov 2007 - Aug 2009