Experience

JLR North America

• United States
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• National Corporate & Brand Communications Manager

  • Jun 2009 - Present

  Direct report to VP of Communications. Steer public relations and marketing communications strategy to increase awareness of global luxury automotive brands, Jaguar and Land Rover, in North America. Align with departments within Jaguar Land Rover NA to inform PR strategy and communications efforts. Lead planning and production for live press events. Serve as the voice of Jaguar Land Rover to the press and manage internal team and public relations agency.• Drive strategic communications activity to proactively secure media coverage increasing positive awareness of Jaguar and Land Rover resulting in top six share of voice ranking amongst premium models. • Develop, lead and amplify marketing campaigns and special projects to drive brand awareness, increasing both Jaguar brand familiarity by 25 percent and Land Rover brand familiarity by 27 percent, from 2018. • Collaborate cross-functionally within the global communications pipeline to deliver strategic corporate communications and ensure consistent corporate messaging for the North America market. • Establish and maintain strategic media relationships with a focus on design, luxury, entertainment, technology, and business media to optimize Jaguar Land Rover’s position in the industry, strengthening brand affinity, and increasing customer acquisition, leading to a decade of sales growth, up 18 percent on average, from 2009 – 2019. • Identify, negotiate, and manage partnerships with organizations, influencers, and celebrities to drive awareness of Jaguar and Land Rover as luxury lifestyle brands. • Developed the mission, ethics, and business model for North America on philanthropy and corporate social responsibility.



Rubenstein

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Associate Vice President

  • Sep 2007 - Feb 2009

  Provided day-to-day client lead oversight for BMW North America, Madame Tussauds Washington DC, New York’s Riverside Church, and The Sports Museum of America. Developed communications strategy, oversaw outreach across consumer and trade media and played a key role in the production of events, press briefings and publicity stunts. Provided day-to-day client lead oversight for BMW North America, Madame Tussauds Washington DC, New York’s Riverside Church, and The Sports Museum of America. Developed communications strategy, oversaw outreach across consumer and trade media and played a key role in the production of events, press briefings and publicity stunts.



AOL

• United States
• Software Development
• 700 & Above Employee

• Corporate Communications Manager

  • Sep 2006 - Mar 2007

  Developed strategy and publicized programming and advanced brand positioning for AOLMusic, AOL Music Live!, AOL Music Sessions, AOL Radio and its Spinner music website. Developed strategy and publicized programming and advanced brand positioning for AOLMusic, AOL Music Live!, AOL Music Sessions, AOL Radio and its Spinner music website.



Sloane & Company

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2005 - Sep 2006

  Served as day-to-day client contact for Verticalnet, Northern Trust, BearingPoint, KCI Served as day-to-day client contact for Verticalnet, Northern Trust, BearingPoint, KCI



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Corporate Communications Manager

  • Jul 2004 - Aug 2005

  Served as internal communications lead and supported external communications to increase awareness of Diageo’s portfolio of spirits and beer brands Served as internal communications lead and supported external communications to increase awareness of Diageo’s portfolio of spirits and beer brands



Spin Magazine and Vibe Magazine at Vibe/Spin Ventures

• Public Relations Manager

  • Sep 2001 - Jun 2004

  Created and executed public relations strategy for two of the most iconic brands in music and youth culture Created and executed public relations strategy for two of the most iconic brands in music and youth culture