Experience

Alliance Marketing Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Event and Local Marketing Director

  • Aug 2020 - Present

• Social Media & Event Manager

  • Sep 2014 - Aug 2020

  • Create and effectively execute social media plans & strategies for the Dunkin’ brand through Facebook and Twitter.• Administer market research to specialize campaigns for Louisiana, Alabama, Georgia & Savannah markets.• Monitor and analyze social media growth in all relevant markets.• Assist the Account Executive in any event preparations, media relations, weekly calls & meetings, organizational efforts, etc.



Vita Coco

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Market Activation Manager

  • May 2015 - Oct 2015

  - Build and grow the Vita CoCo brand through the mixed use of field marketing strategies, team management and sales support. - Create brand awareness by providing event support, guerilla marketing activations and in-store demos. - Hire, Train, and Manage a team of about 10 Brand Educators on a day to day basis - Create weekly schedules, recaps, and updates for our Atlanta Team - Book events, in-store demos, and sampling missions and make sure event activation is in accordance with our look of success every time - Organized a system for our day to day information including calendars, data, and contacts Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Field Marketing Team Member

  • Feb 2012 - Nov 2014

   An active member of Red Bull’s field marketing team in the South Business Unit.  Generating the Red Bull brand experience in the eyes of the consumer.  Educate consumers on the Red Bull brand, events, athletes, and products.  Collecting quantitative consumer-based data that identifies consumer needs and recognize consumer barriers.  Communicate to consumers the facts of the Red Bull product, as well as promote events and upcoming product launches.  An active member of Red Bull’s field marketing team in the South Business Unit.  Generating the Red Bull brand experience in the eyes of the consumer.  Educate consumers on the Red Bull brand, events, athletes, and products.  Collecting quantitative consumer-based data that identifies consumer needs and recognize consumer barriers.  Communicate to consumers the facts of the Red Bull product, as well as promote events and upcoming product launches.



Caren West PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Assistant

  • May 2014 - Aug 2014

  • Formulate & execute social media plans for twelve clients, strategically building brand awareness through Facebook, Twitter & Instagram. • Create & post event listings to various event boards throughout the Greater Atlanta Area. • Conducted internet research to integrate into social media communication strategies. • Tracked the impact and social media growth of all clients. • Assisted in event preparations, campaigns, and day-of duties & responsibilities. • Formulate & execute social media plans for twelve clients, strategically building brand awareness through Facebook, Twitter & Instagram. • Create & post event listings to various event boards throughout the Greater Atlanta Area. • Conducted internet research to integrate into social media communication strategies. • Tracked the impact and social media growth of all clients. • Assisted in event preparations, campaigns, and day-of duties & responsibilities.



Green Olive Media

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jan 2014 - May 2014

   Manage social media accounts for four clients, including Facebook & Twitter.  Draft press releases and media advisories for specific client events in Atlanta, Nashville and Cumberland Island.  Create and post event listings to event boards in Atlanta, Nashville and New York.  Compile media lists featuring Atlanta & New York, Atlanta bloggers, and parenting & wedding magazines in Atlanta, Nashville, Birmingham, Jacksonville and Charlotte.  Assist with media pitching of relevant stories and client’s events to local and national media outlets. Show less



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• College Program Student

  • Aug 2011 - Jan 2012

   Participated in the Disney College Program, learning the value of customer service through working directly inside of the park as well as took part in classes/interactive networking panels through Disney University.  Assigned a job within the park as a part of the food and beverage element inside the Magic Kingdom and interacted with guests from all around the world on a daily basis.  Engaged in an organization & leadership course, working directly with a former corporate Disney employee.  Completed a Marketing-U course where I connected with Disney World marketing professionals and gained knowledge on branding myself for the future. Show less