Leah Ponichtera
Vice President at M&C Saatchi Sport & Entertainment North America- Claim this Profile
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Bio
Kristin Connor
An accomplished strategic communications professional, Leah is extremely creative, an excellent writer and an expert at driving significant media coverage for brands. I worked with Leah for eight years, building large and established as well as challenger and up-and-coming brands through strategic consumer and corporate communications. Leah proved herself as a valuable asset in big idea generation, developing major campaign initiatives and stunts. And through her network of close contacts developed over the years, Leah produced significant media results for her clients, both in impact and in volume. Beyond her own clients, Leah was often sought as a go-to resource within our agency for campaign and pitch ideation that would drive awareness and ultimately impact a client's bottom-line. Finally, Leah places a huge emphasis on client relations and truly understanding a client's business needs. In an industry with an average client lifespan of about three years, Leah's roster includes many clients that have invested in her and her team for 7+ years. She is as thoughtful as she is strategic and creative, always quick to respond and provide sound counsel, and strives to make each client feel like they are her top priority.
Kristin Connor
An accomplished strategic communications professional, Leah is extremely creative, an excellent writer and an expert at driving significant media coverage for brands. I worked with Leah for eight years, building large and established as well as challenger and up-and-coming brands through strategic consumer and corporate communications. Leah proved herself as a valuable asset in big idea generation, developing major campaign initiatives and stunts. And through her network of close contacts developed over the years, Leah produced significant media results for her clients, both in impact and in volume. Beyond her own clients, Leah was often sought as a go-to resource within our agency for campaign and pitch ideation that would drive awareness and ultimately impact a client's bottom-line. Finally, Leah places a huge emphasis on client relations and truly understanding a client's business needs. In an industry with an average client lifespan of about three years, Leah's roster includes many clients that have invested in her and her team for 7+ years. She is as thoughtful as she is strategic and creative, always quick to respond and provide sound counsel, and strives to make each client feel like they are her top priority.
Kristin Connor
An accomplished strategic communications professional, Leah is extremely creative, an excellent writer and an expert at driving significant media coverage for brands. I worked with Leah for eight years, building large and established as well as challenger and up-and-coming brands through strategic consumer and corporate communications. Leah proved herself as a valuable asset in big idea generation, developing major campaign initiatives and stunts. And through her network of close contacts developed over the years, Leah produced significant media results for her clients, both in impact and in volume. Beyond her own clients, Leah was often sought as a go-to resource within our agency for campaign and pitch ideation that would drive awareness and ultimately impact a client's bottom-line. Finally, Leah places a huge emphasis on client relations and truly understanding a client's business needs. In an industry with an average client lifespan of about three years, Leah's roster includes many clients that have invested in her and her team for 7+ years. She is as thoughtful as she is strategic and creative, always quick to respond and provide sound counsel, and strives to make each client feel like they are her top priority.
Kristin Connor
An accomplished strategic communications professional, Leah is extremely creative, an excellent writer and an expert at driving significant media coverage for brands. I worked with Leah for eight years, building large and established as well as challenger and up-and-coming brands through strategic consumer and corporate communications. Leah proved herself as a valuable asset in big idea generation, developing major campaign initiatives and stunts. And through her network of close contacts developed over the years, Leah produced significant media results for her clients, both in impact and in volume. Beyond her own clients, Leah was often sought as a go-to resource within our agency for campaign and pitch ideation that would drive awareness and ultimately impact a client's bottom-line. Finally, Leah places a huge emphasis on client relations and truly understanding a client's business needs. In an industry with an average client lifespan of about three years, Leah's roster includes many clients that have invested in her and her team for 7+ years. She is as thoughtful as she is strategic and creative, always quick to respond and provide sound counsel, and strives to make each client feel like they are her top priority.
Experience
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M&C Saatchi Sport & Entertainment North America
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President
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Mar 2021 - Present
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Jenerate PR | Public Relations & Brand Marketing Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Specialist
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Feb 2019 - Mar 2021
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5WPR
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Associate Vice President
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Apr 2008 - Jan 2019
Responsible for: - Maintaining client relations and serving as the point person for all client communications- Developing strategic direction for accounts and creating newsworthy and creative campaign ideas to support each client’s marketing strategy and plans. PR Plans include strategic communication and branding guidelines, seasonal and timely media and event opportunities, product launch plans, partnership recommendations, timelines and tactics to execute in order to maintain or reach new client goals, while staying within budget- Creating and delivering client presentations and plans- Advising on client strategy, crisis communications, social media campaigns, partners, and more- Managing daily workflow for a minimum of five accounts, while driving consistent media results. - Supervising and approve all client collateral materials including press releases, fact sheets, media pitches, interview talking points, and more in conjunction with brand marketing strategies- Working in conjunction with partner firms (advertising, digital marketing, shopper marketing, etc.) to ensure consistent messaging and collaboration across the planning and execution of client initiatives- Managing spokesperson and influencer relationships for clients- Spearheading the development of new business opportunities, including proposals, strategies, case studies and capabilities presentations- Assisting in budget management for consumer division, including client scope of services, account staffing, etc. Show less
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Account Director
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Sep 2015 - Mar 2016
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Senior Account Supervisor
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May 2012 - Aug 2015
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Account Supervisor
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Mar 2011 - May 2012
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Senior Account Executive
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Feb 2010 - Feb 2011
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Account Executive
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May 2009 - Jan 2010
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Assistant Account Executive
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Sep 2008 - Apr 2009
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Account Coordinator
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Apr 2008 - Aug 2008
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Publicity Coordinator
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2007 - 2008
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Education
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2003 - 2007
Ithaca College
B.S., Integrated Marketing Communications
Community
