Experience

Influential

• United States
• Marketing Services
• 200 - 300 Employee

• Associate Director, Creator Partnerships

  • Aug 2022 - Present

  Holding the title of "The Largest Influencer Marketing Company in the World," Influential boasts over $100M in campaigns and over $2 Billion in measurable sales, is trusted by over 60% of the Fortune 500, and is an exclusive influencer technology partner of IBM Watson. Influential is the leading technology platform that connects brands with audiences via transparent data and machine learning. Holding the title of "The Largest Influencer Marketing Company in the World," Influential boasts over $100M in campaigns and over $2 Billion in measurable sales, is trusted by over 60% of the Fortune 500, and is an exclusive influencer technology partner of IBM Watson. Influential is the leading technology platform that connects brands with audiences via transparent data and machine learning.



Village Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Marketing Manager

  • Oct 2021 - Aug 2022

  Village Marketing is a performance-driven influencer shop, fueled by creativity and powered by relationships. Primary Responsibilities Include: o Sourcing and leading deal negotiations for specific influencers and talent that align with each brand's desired campaign goals and public narrative. o Leading internal team meetings to align on weekly tasks and prioritization of client needs. o Analyzing data post-campaigns to identify trends and best practices in the influencer space. o Deal negotiations, contract execution, and budget allocations across all campaigns. o Mentorship of team managers and coordinators. Show less



FabFitFun

• United States
• Consumer Services
• 200 - 300 Employee

• Senior Account Manager

  • Jun 2019 - Oct 2021

  Primary Responsibilities Included:o Account management for all company influencer deals affiliated with talent agencies: CAA, WME, ICM, DBA, UTA, and other boutique agencieso Talent management and deal execution for national television spotso Cross-departmental communication aligning influencer marketing team goals with overarching company goals to ensure the productivity and efficiency of project management processes and of account management processes are present at all times

• Account Manager

  • Nov 2017 - Jun 2019

  Primary Responsibilities Included:o Account management for 800+ Influencer accountso Account management for all UK Influencer accounts for international launcho Creation of seasonal marketing plans for the Marketing team, working cross-departmentally identifying new initiatives and strategy testso Launching initial influencer programs for all in-house brands.o Coordination and management of all Influencer full-rights photoshoots and video shoots for advertisements on digital media platforms and television spots including national business travel, drafting agreements, facilitating communication between teams, scheduling, and budget allocation. o Coordinating and facilitating sales campaigns for outside brands including but not limited to: PHILIPS, Organic Doctor, Singapore: Passion Made Possible, Dove, MTV, Xfinity, Hallmarko Pitching and securing 360 partnership opportunities with A-list celebrities and talent including product partnerships, event appearances, full-rights photoshoots, and full-scale digital marketing packages. o Editing, proofreading and managing legal contracts for Talent, Agency, and Brand Partnerships. Show less

• Influencer Marketing Assistant

  • Nov 2016 - Nov 2017

  Primary Responsibilities Included:o Negotiating deals and managing 400+ influencer accounts for FabFitFun marketing partnerships via Facebook, Instagram, YouTube, Snapchat and Pinterest.o Curating and circulating daily recap reports and hourly notifications in regards to FTC Compliance issues to the Influencer Marketing team.o Creative brainstorming and coordinating for large-scale campaigns and sponsorships including, but not limited to, the 2017 MTV VMAs.o Assisting in assembling seasonal wrap-up reports for FabFitFun brand partners.o Assisting the Marketing Coordinator, Manager of Marketing and Partnerships, and the Director of Influencer Marketing and Partnerships with weekly tasks and projects.o Remaining up-to-date on current trends infiltrating social media platforms and popular culture.o Securing A-list celebrities for product partnerships and branding during Fall 2017 and Winter 2017.o Pitched and secured first ever A-list celebrity to be featured on the FabFitFun seasonal magazine in Winter 2017. o Editing, proofreading and managing legal contracts for Talent, Agency, and Brand Agreements. Show less

• Influencer Marketing & Partnerships Intern

  • Aug 2016 - Nov 2016

  Catering to lovers of all things beauty, health, technology, and wellness, FabFitFun is a startup woman's lifestyle media brand in the marketplace with raging potential and skyrocketing popularity. Providing consumers with seasonal subscription boxes FabFitFun delivers the very best of the latest trends, all while creating and producing lifestyle products and daily news content. Primary Responsibilities Included:o Gathered report recap data and media for the seasons of Summer 2016 and Fall 2016.o Recruited and oversaw brand partnerships with social media influencers via YouTube and Pinterest for Fall 2016 and Winter 2016.o Updated FabFitFun team on current and up-to-date influencer postings via Instagram and YouTube for Fall 2016 and Winter 2016. Show less



Kin Community

• United States
• Entertainment Providers
• 300 - 400 Employee

• Integrated Marketing, Client Relations, Publicity Intern

  • Jun 2016 - Aug 2016

  Kin Community is a top MCN of YouTube delivering high-quality, female-focused lifestyle content to audiences worldwide through digital platforms. Incubating new online influencers as well as pairing with established brands, Kin Community inspires viewers through original lifestyle formats and Emmy award-winning scripted series. Primary Responsibilities Included: o Created and updated Creator Rosters for distribution to the Kin Community team. o Participated in weekly brainstorm meetings for client-company partnerships including many large name brands. o Constructed organized, efficient Microsoft Excel documents updating company purchase history, live-campaign progress, and publicity reports for the Kin Community team. Show less



Focus Features

• Musicians
• 100 - 200 Employee

• Field Publicity Intern

  • Jan 2016 - May 2016

  Focus Features is part of NBCUniversal, releasing films each year that continue to flourish its company name amongst the entertainment industry and its audiences. Producing films such as "Brokeback Mountain," "The Danish Girl," and "Milk," Focus Features is progressive and remains true to its foundation while bringing diverse projects to the big screen. Primary Responsibilities Included: o Compressed and created college outreach contact sheets. o Compiled daily online and print press breaks from both Los Angeles and New York office locations. o Engaged in market research and publicity tasks surrounding the films “The Danish Girl,” “London Has Fallen,” “Race,” and “The Young Messiah” by working premiere events, editing contact lists, and proofing talent schedules. o Created and maintained Competitive Landscape document to track campaigns for film and television studios in the entertainment industry. o Provided assistant support for the publicity office and ran necessary errands. Show less



Allied Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Screen Gems College Representative

  • Dec 2015 - Jan 2016

  Primary Responsibilities Included:o Designated as the College Representative for Screen Gems film studio o Coordinated, planned and completed a college-oriented promotional event and regional promotional event for the film, "Pride Prejudice and Zombies"o Worked respective events and screenings for the film, "Pride Prejudice and Zombies"

• Publicity and Promotions Intern

  • Jul 2015 - Jan 2016

  Allied Integrated Marketing is an established entertainment marketing firm located in the heart of Hollywood, California. Over the last 30 years, Allied Integrated Marketing has built impactful and results-driven campaigns for entertainment and lifestyle clients by capturing the unique energy of each client's brand, by developing customized strategies to deliver on-target messaging and by driving the client’s bottom line.Clients Included: Warner Bros. Pictures, 20th Century Fox, CBS Films, Lionsgate, Screen Gems, Walt Disney Pictures, Paramount, Universal, Focus Features, Sony PicturesPrimary Responsibilities Included:o Helped organize and run red carpet events, advance screenings, and press junkets.o Pitched, recruited, and retained audiences for upcoming advance screenings.o Utilized promotional merchandise to effectively drive up clients’ bottom line and generate awareness and excitement around films on grass-root levels. Show less

• National Publicity Intern

  • Sep 2015 - Dec 2015

  Allied Integrated Marketing covers national, regional and local aspects of publicity including, but not limited to, talent coordination, campaigning, tours, and junkets. Combining traditional publicity methods and strategies with current and new publicity techniques catapults Allied to achieve unique and memorable awareness, coverage, and conversion campaigns.Primary Responsibilities Included:o Supported the Vice President of National Publicity and Junior Publicist with specialized projects and account management.o Wrote, consolidated, and presented comprehensive reports of all activities for Allied clients including NBC Universal, Warner Bros., 20th Century Fox, Paramount, Focus Features, Sony Pictures Entertainment, Lionsgate, Screen Gems, and CBS Films. o Documented events weekly with photographs, press breaks, and additional collateral for clients. Show less



ERm Research LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Staff Coordinator

  • Oct 2015 - Jan 2016

  ERm Research is a custom marketing research company located in the Greater Los Angeles area. Delivering quality and in-depth research results on packaged goods, film, live theaters and other forms of consumer entertainment venues, ERm has provided marketing consultancy for the past 45 years. Primary Responsibilities Included: o Completed market research by supervising exit polling and recording and analyzing feedback results for studio clients. o Generated consumer and audience discussion around film premieres and screenings. Show less