Experience

Sherbet Electric Taxis

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Chief Financial Officer | Media Director

  • Sep 2013 - Present

  Sherbet London is the largest fleet of owned EV Licensed Black Taxis, offering three distinct services: B2C Ride, B2B Driver Rentals and B2B Taxi Advertising. Since launch my role has been to oversee all aspects of Finance, Commerce and more recently, also taking ownership of the Advertise vertical. Sherbet London is the largest fleet of owned EV Licensed Black Taxis, offering three distinct services: B2C Ride, B2B Driver Rentals and B2B Taxi Advertising. Since launch my role has been to oversee all aspects of Finance, Commerce and more recently, also taking ownership of the Advertise vertical.



OuterSpace Media & Promotions

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Commercial Director

  • Jun 2013 - Sep 2014

  OuterSpace Media and Promotions Co-Founder and responsible for all Financial and Commercial aspects of the business including delivery of effective, dynamic and impactful Taxi OOH media campaigns. OuterSpace Media and Promotions Co-Founder and responsible for all Financial and Commercial aspects of the business including delivery of effective, dynamic and impactful Taxi OOH media campaigns.



Verifone

• United States
• Financial Services
• 700 & Above Employee

• Sales and Operations Director

  • Sep 2011 - May 2013

  Member of the Senior Management team responsible for Commercial and Ops for the outdoor media business. Member of the Senior Management team responsible for Commercial and Ops for the outdoor media business.



Taxi Media (sold to VeriFone)

• Finance Director

  • 2009 - 2011

  Senior Leader within the business responsible for all financial matters, negotiating trading agreements and ultimately, leading negotiations for the acquisition of Taxi Media UK from Clear Channel and the sale of Taxi Media to VeriFone Media. Senior Leader within the business responsible for all financial matters, negotiating trading agreements and ultimately, leading negotiations for the acquisition of Taxi Media UK from Clear Channel and the sale of Taxi Media to VeriFone Media.



Taxi Promotions UK Ltd.

• United Kingdom

• Financial Controller

  • Jan 2004 - Apr 2009