Experience

Luminize Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Business Development & Partnerships

  • Jul 2022 - Present

  Luminize is an Amazon Agency that helps global brands grow revenue and profit through optimization, protection, and new customer acquisition. We are data obsessed, leveraging Amazon shopper behavior and advertising data to find unique growth opportunities and to give brands a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and the customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual & UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.Specialties: Brand Growth, Digital Marketing, Performance Marketing, Search Marketing, Display Marketing, Brand Management, Strategic Planning, Competition Analysis, KPI Reporting, P&L Analysis, Talent Development, Business Development, Analytics, Revenue Optimization.For More Information, Please email me at Leah@LuminizeMarketing.com https://luminizemarketing.com



Zulily

• United States
• Retail
• 700 & Above Employee

• New Accounts Buyer, Business Development- Apparel, Accessories, Beauty, Wellness, and Consumables

  • Feb 2020 - Jul 2022

  • Prospect and identify new vendors, brands and products that represent customer’s needs • Structure and close strategic accounts across multiple categories with an emphasis in Apparel, Accessories, Beauty, Wellness, and Consumables• Present creative thinking and solution-oriented strategies to C-Suite Executives• Manage pipeline and revenue projections• Negotiate best prices, assortments, and inventory to achieve compelling, successful sales from domestic and international vendors• Work cross departmentally with legal, marketing, operations, and merchandising teams to understand division goals, product initiatives, and business needs to drive new business revenue• Ensure that our vendors continually received the highest level of customer service• Proficient in analytical, sales, and productivity tools including Tableau, Pipedrive, and Microsoft Excel to create reports, analyze data, and build successful accounts with increasing KPI metrics year over year



Independent Consultant

• Lead Buyer Advisor & Brand Development Consultant

  • Mar 2018 - Feb 2020

  • Research suppliers and negotiate contracts for product fulfillment processing and vendors communication• Establish buy plans and procure chosen merchandise for resale• Develop engaging marketing campaigns that drive brand awareness• Advise company leaders on matters ranging from inventory management to creatingand implementing efficiency techniques• Social media and reputation management • Research suppliers and negotiate contracts for product fulfillment processing and vendors communication• Establish buy plans and procure chosen merchandise for resale• Develop engaging marketing campaigns that drive brand awareness• Advise company leaders on matters ranging from inventory management to creatingand implementing efficiency techniques• Social media and reputation management



KOMO TV

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing & Sales Consultant

  • Jul 2017 - Oct 2018

  Introduced, designed, sold, and implemented innovative marketing strategies including executing integrated media campaigns across TV, digital, and event platforms to drive awareness and demand for the products and services of a variety of clients.• Managed account base of 50 clients and oversaw all of their advertising campaigns generating over $800k in revenue in 2018.• Maintained 94% account retention while simultaneously re-negotiating favorable contracts.• First consultant to close deals with Amazon, Lowe’s Home Improvement, Ferguson Appliances, Safeway, Storables and more.• Expanded customer base by 20% in first 6 months through persistent outreach and building relationships with key executives.• Monitored market conditions, product innovations, and competitors and performed extensive industry research to identify the best marketing strategy for a wide range of clients while adjusting campaign strategies to address market developments.



TEGNA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Advertising Account Executive - KING 5 News, Evening Magazine, and New Day Northwest

  • Apr 2015 - Jul 2017

  Sold sponsored segments and online publications for local lifestyle television shows, Evening Magazine and New Day Northwest.• Consistently brought in new clients and improved sales and closing skills resulting in a 40% increase in YOY revenue. • Prospected for new business and generated leads through cold-calling, trade shows, internet research, and networking events.• Developed new show concepts to attract clientele leading to to a 33% increase in show revenue.• Collaborated closely with the show producers to communicate client needs and expectations from concept through execution. • Demonstrated strong presentation skills and outside sales techniques and produced excellent work within a deadline-oriented role.



Zulily

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer

  • Nov 2013 - Apr 2015

  • Curated an average of 28 online collections per month based on trends, target customer, and product assortments while implementing visual merchandising and ecommerce expertise to increase sales and drive SEO.• Recognized individually by the CEO and VP of Merchandising and received the annual Zuperhero Award in 2014 for superior performance.• Generated $3,871,232 in sales vs. a plan of $3,500,000 across 199 sales events and 87 vendors in my first 7 months.• Successfully managed relationships with more than 130 vendors across women’s missy, junior, and special size categories.• Natural trend-spotter responsible for creating 2 of the top 10 sales collections in 2014 that both generated over $100k in 3 days.• Fostered vendor relationships to obtain desired product assortment, negotiate buying terms and product cost to maximize profit.• Successfully worked on 4 different buying teams during the startup phase of the company proving my flexibility as a team player.

• Merchandising Assistant

  • Feb 2013 - Nov 2013

  • Corresponded with vendors, suppliers and wholesalers to obtain all business and creative assets for 28 sales events per month.• Promoted within 7 months after accolades for work ethic, continuous improvement, and being the go-to person for Buyers and Merchandising Assistants. • Assisted in merch systems maintenance including vendor set-up, order confirmations, tracking purchase orders, and reviewing Open-to-buys (OTBs).• Coordinated with 3 different departments on product information, copy review, order processing, and sample collection. • Single handedly managed all Buyer, Assistant Buyer, and Merch Assistant responsibilities for 26 sales during time of company transition.



Au Pair International

• United States
• Individual and Family Services
• 300 - 400 Employee

• Au Pair

  • Oct 2012 - Jan 2013

  Lived with a local Italian family as an Au Pair for 2 young children.• Practiced intercultural flexibility, adaptability, and patience learning day to day cultural differences and expectations.• Effectively communicated and collaborated with host parents to establish schedules, reinforce rules and parenting preferences with children, implement directions, and solve problems in day to day life.• Rapidly increased my Italian language and communication skills and underwent private tutelage.• Easily adapted to a new environment and integrated quickly into a new family and culture.



Self Employed

• Nanny

  • 2010 - 2012

  • Supervised playtime to ensure child safety• Coordinated educational, creative, and age appropriate activities• Reinforced suitable behavior and hygiene• Maintained daily routines• Looked after the overall growth and development of the children• Effectively communicated with both children and parents alike • Supervised playtime to ensure child safety• Coordinated educational, creative, and age appropriate activities• Reinforced suitable behavior and hygiene• Maintained daily routines• Looked after the overall growth and development of the children• Effectively communicated with both children and parents alike



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales Associate: Savvy

  • Nov 2010 - Jul 2011

  • Regularly exceeded sales goals and achieved an average of 140% of set goals for 3 consecutive months.• Provided top notch service to 30 customers daily- determined their needs, directed them to the appropriate products, and provided recommendations while demonstrating technical selling skills and product knowledge.• Increased sales through up-selling techniques and implemented organizational and outreach processes to increase profitability.• Reinvented my sales strategy after an internal store transfer to incorporate cross department personal shopping resulting in the cultivation of a celebrity and high net worth clients.

• Sales Associate: Fashion Jewelry & Watches

  • May 2010 - Oct 2010



The Bean Coffee Shop

• Barista

  • Jun 2008 - Dec 2009



Angelo’s Italian Restaurant

• Waitress/Hostess

  • May 2007 - Sep 2009