Leah Genuario
Publications Director at Eastern Christian School Association- Claim this Profile
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Bio
Rick Lingle
I’ve used Leah as freelancer several times when I was temporary editor in chief of Flexible Packaging magazine and found her to be cooperative, responsive, prompt, accurate, organized and creative. She’s an accomplished writer adept at turning technical topics into engaging copy and a delight to work with. My only regret is that I have not had the opportunity to use her more. I wholeheartedly recommend Leah for her professionalism accentuated by a positive, can-do attitude as a bonus.
Jack Kenny
Of all the talented people with whom I have worked over four decades, one stands apart. Leah Genuario possesses all of the skills that an editor requires, and more. She's on time, she's accurate, she is thorough in her research and her composition, she asks the right questions, she presents herself with affability and decorum, and she enjoys her work. Leah has a tireless intellect and a heart of gold, and openly shares her gifts of empathy, sincerity, laughter, and joy. It is an honor to recommend her.
Rick Lingle
I’ve used Leah as freelancer several times when I was temporary editor in chief of Flexible Packaging magazine and found her to be cooperative, responsive, prompt, accurate, organized and creative. She’s an accomplished writer adept at turning technical topics into engaging copy and a delight to work with. My only regret is that I have not had the opportunity to use her more. I wholeheartedly recommend Leah for her professionalism accentuated by a positive, can-do attitude as a bonus.
Jack Kenny
Of all the talented people with whom I have worked over four decades, one stands apart. Leah Genuario possesses all of the skills that an editor requires, and more. She's on time, she's accurate, she is thorough in her research and her composition, she asks the right questions, she presents herself with affability and decorum, and she enjoys her work. Leah has a tireless intellect and a heart of gold, and openly shares her gifts of empathy, sincerity, laughter, and joy. It is an honor to recommend her.
Rick Lingle
I’ve used Leah as freelancer several times when I was temporary editor in chief of Flexible Packaging magazine and found her to be cooperative, responsive, prompt, accurate, organized and creative. She’s an accomplished writer adept at turning technical topics into engaging copy and a delight to work with. My only regret is that I have not had the opportunity to use her more. I wholeheartedly recommend Leah for her professionalism accentuated by a positive, can-do attitude as a bonus.
Jack Kenny
Of all the talented people with whom I have worked over four decades, one stands apart. Leah Genuario possesses all of the skills that an editor requires, and more. She's on time, she's accurate, she is thorough in her research and her composition, she asks the right questions, she presents herself with affability and decorum, and she enjoys her work. Leah has a tireless intellect and a heart of gold, and openly shares her gifts of empathy, sincerity, laughter, and joy. It is an honor to recommend her.
Rick Lingle
I’ve used Leah as freelancer several times when I was temporary editor in chief of Flexible Packaging magazine and found her to be cooperative, responsive, prompt, accurate, organized and creative. She’s an accomplished writer adept at turning technical topics into engaging copy and a delight to work with. My only regret is that I have not had the opportunity to use her more. I wholeheartedly recommend Leah for her professionalism accentuated by a positive, can-do attitude as a bonus.
Jack Kenny
Of all the talented people with whom I have worked over four decades, one stands apart. Leah Genuario possesses all of the skills that an editor requires, and more. She's on time, she's accurate, she is thorough in her research and her composition, she asks the right questions, she presents herself with affability and decorum, and she enjoys her work. Leah has a tireless intellect and a heart of gold, and openly shares her gifts of empathy, sincerity, laughter, and joy. It is an honor to recommend her.
Credentials
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Strategic Communications
The Public Relations Society of AmericaMar, 2023- Oct, 2024 -
Organization Communication
LinkedInNov, 2022- Oct, 2024 -
Marketing Foundations: Integrated Marketing Strategies
LinkedInOct, 2021- Oct, 2024 -
Managing Brand Reputation
LinkedInSep, 2021- Oct, 2024 -
Marketing Foundations: The Marketing Funnel
LinkedInSep, 2021- Oct, 2024 -
Marketing: Copywriting for Social Media
LinkedInSep, 2021- Oct, 2024 -
Reputation Risk Management
LinkedInSep, 2021- Oct, 2024 -
The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
LinkedInSep, 2021- Oct, 2024 -
Crisis Communication
LinkedInAug, 2021- Oct, 2024 -
Facebook Certified Community Manager
FacebookJul, 2021- Oct, 2024
Experience
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Eastern Christian School
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United States
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Education Management
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1 - 100 Employee
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Publications Director
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Jun 2013 - Present
Work includes wearing many hats: • Serve as editor for association's major publication, The Herald, a 45-page biannual newsletter distributed to 6.5k+. • Advise EC Times and ECHOES student publications, ensuring students create quality, journalistic content while meeting deadlines. EC Times awarded first place in 2015 American Scholastic Press Association contest; Echoes achieved top 1% in the nation award in 2019. • Developed and pitched a proposal to bring higher ed classes to the school. Gained buy-in among community, administration, board, and various colleges. Orchestrated partnership between EC and Geneva College to obtain state and accreditation approvals, which included a 1600+ page application, site visits and leading cross-collaborative teams. Received NJ state approval and began actively marketing satellite campus until COVID-19. • Initiated various programs and events, collaborating across organizations, job roles and generations. Work included pioneering a spiritual leadership program with three colleagues; taking the lead on organizing a prayer summit for area pastors, students, parents and teachers; and partnering with New Hope Community Ministries on a student-driven social media campaign. Starting in 2022, duties added: • Create and manage weekly editorial calendar for blog. • Develop and promote messaging and editorial products in line with stakeholder data that accurately portrays who we are while also bolstering company goals; coordinate efforts to promote faculty as thought leaders. • Support social media efforts as part of three-person team; includes oversight of communications coordinator. • Write press releases and edit executive communications. • Publish weekly e-newsletter to 4K+ distribution list. • Create holding statements as part of crisis communications strategy. • Curate evidence and write reports for accreditation. • Strategize on communication-related initiatives. • Serve as part of nine-member administrative council. Show less
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Independent Freelance Writer
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Aug 2006 - Jun 2013
Built a successful freelance business from the ground up. Managed special editorial projects for NJBIZ magazine, including orchestrating annual Solar Energy, Family Business and Newark supplements. Created story boards, assigned and managed freelance writers to complete editorial projects on-time and exceed publisher expectations. Work also included high profile collaboration, including working with then-Mayor Cory Booker’s office. Researched, wrote and proofread for trade journals and consumer business publications on a recurring basis, successfully delivering content that fit the right audience and voice. Regular clients include Beauty Store Business, Beauty Packaging and Knowledge@Wharton High School. Served as temporary freelance writer for multiple publications, providing editorial assistance during maternity leaves, employee transitions, busy seasons, etc. Work has been published in Label & Narrow Web, BrandPackaging, Gravure, In-Plant Graphics, DaySpa, Launchpad, Nonwovens Industry, Plastics in Packaging and Flexible Packaging. Ghost-wrote high-level executive resumes for international resume writing firm with more than $1M in annual sales (company confidential); earned Certified Professional Resume Writer (CPRW) designation. Teamed with businesses, brand owners and associations to meet various temporary editorial needs, including writing web site copy, creating brochure copy and proofreading. Clients include the National Association of Print Ink Manufacturers (NAPIM), Gourmet Heartbeat and Clear Essence. Published a children's play, Bedbugs, distributed by Pioneer Drama Company. Show less
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Editor, Beauty Packaging
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Jul 2002 - Aug 2006
Positioned magazine for growth by supervising re-launch from Cosmetic Packaging & Design to Beauty Packaging. Soon after rebranding, competitor folded, while Beauty Packaging continues to lead the B2B space in that industry. Researched, wrote and laid out feature articles and departments for an international circulation of more than 10,500. Managed a team of freelancers to produce ~20% of magazine and wrote ~80% of the copy each issue. Produced an international buyers’ guide with 500 listings; teamed with IT personnel to upgrade online buyers' guide version. Leveraged annual reports and research data to compile and write annual Top 20 Global Beauty Company report. This required strong command of the industry and the ability to read technical reports. Created promotional mailings. Interviewed experts from the label, packaging and beauty industries. Posted breaking news items and online issues on the Internet. Attended and covered trade shows and industry meetings. Promoted twice to become the youngest editor-in-chief at the company. Prior positions: Managing Editor, Cosmetic Packaging & Design; Associate Editor, Label & Narrow Web Show less
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Education
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1997 - 2001
Gordon College
Communications-Journalism and Speech, Political Studies minor -
2019 - 2021
Liberty University
Graduate Certificate, Applied Communications -
1993 - 1997
Eastern Christian High School
Diploma, Valedictorian
Community
