Leah Byrd

Senior Marketing Consultant (GTM) at LeadMD
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Contact Information
us****@****om
(386) 825-5501
Location
Phoenix, Arizona, United States, US

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Bio

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Credentials

  • Advanced ABM Certification
    Demandbase
    May, 2020
    - Nov, 2024
  • Conversational Marketing Certification
    Drift
    Apr, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Feb, 2019
    - Nov, 2024

Experience

  • LeadMD
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Senior Marketing Consultant (GTM)
      • Apr 2021 - Present

      Build marketing strategies and lead a team to execute them, from ideation through tactical creation of messaging and content, and channel placement and management. Provide guidance to clients and team members as a trusted advisor. Manage relationships with clients and deliver an excellent client experience at every stage of an engagement.

    • Marketing Consultant (GTM)
      • Oct 2019 - Apr 2021

      Work with enterprise B2B and B2C clients to solve complex challenges by developing integrated marketing and sales strategies. Assess sales and marketing programs to identify areas for optimization (targeting, messaging, channel selection, tactical execution, technology enablement).

  • CampusLogic
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Account Based Marketing Manager
      • Feb 2019 - Sep 2019

      Planning, organizing, and executing campaigns for the fastest growing software company in Arizona (going from #1,426 to #181 on the Inc. 5000 list in just one year). Generate new prospects and advance existing opportunities within specific targeted accounts. Build and implement marketing plans consisting of multi-touch, multi-dimensional campaigns aligned to target key contacts and personas. Design and execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements.

    • Content and Social Media Manager
      • Jan 2018 - Feb 2019

      Created high-quality written and visual content for social media campaigns. Monitored company brand and built brand awareness. Managed company social media advertising campaigns. Was accountable for all content marketing initiatives to drive traffic, engagement, and leads. Developed relevant content for our audience and optimized the path to conversion.

    • Marketing Coordinator
      • Oct 2016 - Jan 2018

      Implemented marketing plans that included print, social media and online content. Optimized and delivered marketing materials. Provided support to marketing department. Set up tracking systems for marketing campaigns and online activities. Managed print contractors and other promotional vendors.

  • Alkaline88
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Sales and Marketing Coordinator
      • Feb 2016 - Oct 2016

      Created marketing material with Adobe Suite, edited press releases and website content, tracked promotional schedules, coordinated trade show registration, and maintained positive relationships with distributors and brokers. Created marketing material with Adobe Suite, edited press releases and website content, tracked promotional schedules, coordinated trade show registration, and maintained positive relationships with distributors and brokers.

  • Acorn Montessori School
    • Paraprofessional
      • Sep 2010 - Jun 2015

      Created and implemented lesson plans for a class of 35 students while maintaining a fun and safe environment that fosters creativity and instills a love of learning. Created and implemented lesson plans for a class of 35 students while maintaining a fun and safe environment that fosters creativity and instills a love of learning.

Education

  • Arizona State University
    Bachelor's degree, English Literature
    2013 - 2015
  • Yavapai College
    Associate's degree, General Studies
    2007 - 2012

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