Experience

Route 31 Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2005 - Present

  Developed a marketing program including marketing strategies, marketing plans, promotions, campaigns, brochures, advertising, and newsletters to meet overall credit union strategic goals. Redesigned and updated website to make more user friendly. Created numerous reports, spreadsheets and graphs to assist in management planning and decisions, track promotions and make jobs more efficient. Developed a marketing program including marketing strategies, marketing plans, promotions, campaigns, brochures, advertising, and newsletters to meet overall credit union strategic goals. Redesigned and updated website to make more user friendly. Created numerous reports, spreadsheets and graphs to assist in management planning and decisions, track promotions and make jobs more efficient.



Muskegon Lakeshore Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer on Community Awareness Committee

  • 2011 - 2013



Gerber Federal Credit Union

• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2000 - Jul 2002

  Created business development plan to acquire new select employer groups and increase market penetration. Developed and implemented successful marketing campaigns. Redesigned credit union brochures, newsletter, and website to create consistent professional look. Wrote articles and press releases and developed advertisements to promote credit union image. Designed online banking logo and created company slogan. Created business development plan to acquire new select employer groups and increase market penetration. Developed and implemented successful marketing campaigns. Redesigned credit union brochures, newsletter, and website to create consistent professional look. Wrote articles and press releases and developed advertisements to promote credit union image. Designed online banking logo and created company slogan.



Smith Haughey Rice & Roegge

• United States
• Law Practice
• 100 - 200 Employee

• Marketing Director

  • Jul 1996 - Oct 2000

  Provided industry, competitive and market segment analysis for market strategy support. Managed and maintained firm database. Coordinated promotional events and educational seminars that effectively aided in developing client retention, new clients and referral sources. Created effective and professional promotional materials. Developed technological procedures that enhanced services and increased productivity. Provided industry, competitive and market segment analysis for market strategy support. Managed and maintained firm database. Coordinated promotional events and educational seminars that effectively aided in developing client retention, new clients and referral sources. Created effective and professional promotional materials. Developed technological procedures that enhanced services and increased productivity.