Senior Brand Marketing and Public Affairs Manager

• Feb 2022 - Present

Senior Public Relations Manager

• Feb 2020 - Jan 2022

- Built a comprehensive reputation management system from scratch and recognized as a golden example by Financial Supervisory Commission(FSC) and S&P Global Ratings.- Successfully facilitated over $8.67M NTD media value organically within one year.

Public Relations Manager

• Aug 2019 - Jan 2020

- Developed the external communication strategy phase by phase and set the yearly goal and budget plan.

Executive Assistant to the Chairman

• Aug 2019 - Jan 2020

- Dealt with the tasks assigned directly by the Chairman, coordinate cross-functional collaboration and aligned information between departments.

FSC license apply specialist

• Mar 2019 - Jul 2019

- A core member of the license application team, crafted bluebook and successfully got the neobank license.

Marketing Team Member

• Mar 2019 - Jul 2019

Assist Manager

• Jan 2016 - Feb 2019

-Assisted manager in organizational operation; regularly attended the discussions on the setting of story issues and the planning of content; inter-department meetings, and composing articles.

Senior Reporter

• Feb 2012 - Feb 2019

-Featured stories on government institutions, global economic trends and the financial industry in narrow time frames. Topics cover macroeconomics, currency trends, interest rates, and financial statements of financial institutes.-Regularly wrote news hit 500K+ clicks by insightful perspectives; the amount of clicks is 125 times as many as the average number.

Reporter

• Aug 2009 - Jan 2012

-Write articles on Financial Supervisory and Management Committee(the supreme management body of the financial industry), Fubon Group (highest market value in Taiwan, ranked top in market share in China, second largest in assets of financial groups), and news concerning commercial banks. -Had several meetings with many well-known CEOs -Get hold of unreleased news to write influential, exclusive reports. -Write articles on Financial Supervisory and Management Committee(the supreme management body of the financial industry), Fubon Group (highest market value in Taiwan, ranked top in market share in China, second largest in assets of financial groups), and news concerning commercial banks. -Had several meetings with many well-known CEOs -Get hold of unreleased news to write influential, exclusive reports.

Junior Reporter

• Aug 2007 - Jul 2009

-Write reports on security markets, financial commodity products -Had several interviews with well-known CEOs in large firms -Plan cover page story and feature stories; offer financial and banking suggestions to readers -Write reports on security markets, financial commodity products -Had several interviews with well-known CEOs in large firms -Plan cover page story and feature stories; offer financial and banking suggestions to readers