Leandro Bulacio

Digital Marketing Manager at Sinapi LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Rosario, Santa Fe, Argentina, AR
Languages
  • Ingles Professional working proficiency
  • Español Native or bilingual proficiency
  • Portugues Elementary proficiency
Skills

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Bio

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John Leger

I began working with Leandro when I was promoted to the Senior Director role at Automation Anywhere and the Analytics Team was moved under me. He works for one of our vendors called Sinapi but he's always felt like an integrated part of our team. I found him to be truly exceptional at his job and pleasure to work with. Leandro played a very important and pivotal role in our migration from Google's Universal Analytics (UA) to Google Analytics 4 (GA4). We just finished the migration of all of our tags and dashboards to GA4 which was a massive undertaking. I highly recommend Leandro for ANY role he feels is a good match for his skill set and I look forward to future opportunities to work with him again.

Facundo De Lucia

Muy resolutivo y con grandes conocimientos generales. Enérgico, implicado y proactivo. Gran experiencia estar en un equipo junto a Leandro.

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Credentials

  • EFSET English Certificate 70/100 C1 Advanced
    EF Standard English Test (EF SET)
    Mar, 2023
    - Oct, 2024
  • Proyectos Ágiles con Scrum
    Kleer
    May, 2020
    - Oct, 2024

Experience

  • Sinapi LLC
    • Argentina
    • Translation and Localization
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2022 - Present

      Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities. Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey. Reviewing and optimising the design and content of all online assets including the company website and social media pages. Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels. Using A/B testing to optimize digital marketing performance. Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio. Working on Search Engine Optimization and app store optimization. Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement. Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders. Staff in charge. Relationship with other areas on a daily basis. Show less

  • alpozo
    • France
    • 1 - 100 Employee
    • Performance Manager
      • Nov 2021 - Jan 2023

      I took forward the strategy, planning and management of all inbound marketing campaigns in the company with weekly optimization meetings together with the QA and Marketing team. The platforms we use to run our ads are Meta Ads and Google Ads, accompanied by a great interaction of tracking scripts such as Google Analytics, Facebook Pixel, Hotjar and using metrics preview methods for decision making such as Databox. All campaigns that are launched have defined conversions and/or weekly and monthly goals that, based on feedback from the QA team, we optimize to ensure that all our clients achieve their goals. Staff in charge. Relationship with other areas on a daily basis. Show less

  • Previnca San Lorenzo
    • Argentina
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Senior Marketing Consultant
      • Mar 2021 - Aug 2022

      I worked as a marketing consultant in the company Previnca San Lorenzo in its digital transformation process leading the part time team hired by the company for this purpose composed of graphic designer, community manager and web developer. I structure digital communication projects and also technology developments such as web apps. We are working on digital solutions for your associates such as mobile applications, shift central and a new website that concentrates all the actions that your associate can perform from the comfort of home. Aligned and together with the sales area, we plan monthly actions in social networks, newsletter and soon guidelines in digital platforms such as Google Ads, Facebook Ads, etc. Finally, at the end of each month, a report is delivered with the result of the actions carried out during the month with an analytical purpose and with proposals for improvements in the conclusions reached. Show less

  • DPM S.A.
    • Argentina
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2021 - May 2022

      I lead the marketing team, plan and apply together with the team online and offline marketing strategies, lead technology projects such as e-commerce, internal communication platform for the company's employees, websites that work as product catalogs and web applications for sales team as well as customers so they can manage their purchases / orders. I implemented and optimized new processes to carry out the management of the company's digital communication channels, consisting of social networks, official WhatsApp account and email marketing campaigns. We also implemented transactional notifications through emails and WhatsApp. Regarding digital campaigns, I plan, execute and optimize campaigns on platforms such as Google Ads, Facebook Ads and Linkedin Ads. Each month, I present reports with previously defined KPI`s and improvement proposals, this allows me to keep track of the fulfillment of objectives together with the sales area. We implemented a lead management system for follow-up and analysis. I was part of the internal communication team composed of the marketing and human resources areas, to achieve effective communications to the people who are part of the company. Participation in proposals for creativity, development, choice of web services and digital transformation. Staff in charge. Relationship with other areas on a daily basis. Show less

  • Digital JUMP
    • Chile
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2020 - Jan 2021

      I plan online campaigns, lead web development projects providing knowledge in UI/UX and applied technologies/frameworks for website optimization and supervise graphic design tasks. In digital marketing, planning, execution and optimization of campaigns on platforms such as Google Ads, Facebook Ads and Linkedin Ads. Upon completion, reporting with relevant metrics, ROI and improvement proposal. Participation in creative, development and digital transformation proposals. Daily relationship with the client. Implementation and optimization of processes. Staff in charge. Show less

  • CIBA Servicios Familiares
    • Argentina
    • Individual and Family Services
    • 1 - 100 Employee
    • Digital communication manager
      • Mar 2018 - Feb 2020

      I led the digital communication team in the companies CIBA Servicios Sociales, Mascota24 and El Prado Cementerio Privado. I planned marketing actions, online and offline, led projects of sites, web and mobile applications for the management of plans for external clients. Also, we developed platforms for consultations and transactions for providers that allow a better audit on the provision of services. In all of them coordinating a team of programmers and designers, actively participating in the UI/UX design and documenting processes. We worked together with the systems area in the integration of the management system developed in Cobol with the new mobile applications, verification platforms for providers and automatic notifications after transactions made by partners. I led the transition of applications, websites and others to Amazon Web Service from local servers. In digital marketing, planning, execution and optimization of campaigns on platforms such as Google Ads, Facebook Ads and WhatsApp Business. At the end, reporting with relevant metrics, ROI and improvement proposal. We implemented 2 WhatsApp Business channels, generating customer service, management and sales processes. Based on artificial intelligence platforms, we developed Bots for the 24 hs. attention of these channels. I also organized graphic design tasks, developed commercial graphic pieces and supervised BTL actions on public roads. Relationship with suppliers. Staff in charge. Show less

  • Acuatro Impresiones
    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Diseñador gráfico
      • Apr 2017 - Nov 2017

      Diseñador gráfico, se realiza gestión de redes sociales, creación de contenido, interacción con público y medición e informes de campañas digitales. 4 clientes a cargo. Posición Freelance. Diseñador gráfico, se realiza gestión de redes sociales, creación de contenido, interacción con público y medición e informes de campañas digitales. 4 clientes a cargo. Posición Freelance.

    • In charge of the design department
      • Jul 2016 - Nov 2017

      In charge of the design department, in which the guidelines and plans received from the company's Marketing Manager are developed and put into practice. All the pieces are made to communicate the formal proposal of the company, to reach potential customers, as well as active partners. Budgets, relationship with suppliers, monthly scheduled tasks. In charge of the design department, in which the guidelines and plans received from the company's Marketing Manager are developed and put into practice. All the pieces are made to communicate the formal proposal of the company, to reach potential customers, as well as active partners. Budgets, relationship with suppliers, monthly scheduled tasks.

  • Victoria del Agua - Parque Recreativo y Termal
    • Diseñador Gráfico
      • Apr 2014 - Jan 2017

      A la fecha se realizo el total de la cartelería institucional, señalética interior del parque y gráfica de vía pública correspondiente a la temporada verano 2015. Posición Freelance. A la fecha se realizo el total de la cartelería institucional, señalética interior del parque y gráfica de vía pública correspondiente a la temporada verano 2015. Posición Freelance.

  • Fullscreen MKT
    • Advertising Action Supervisor
      • Jan 2015 - Feb 2015

      Supervisor of a street advertising campaign in the city of Mar del Plata for Banco Provincia de Buenos Aires.Buenos Aires. Staff in charge.

    • Graphic Designer
      • Jun 2013 - Dec 2014

      Freelance graphic designer, creating pieces for different clients and events developed by the company.

    • Espacios y acciones publicitarias - Carnaval de Victoria 2013
      • Jan 2013 - Dec 2014

      Fullscreen MKT - Productora de eventosVenta de espacios y acciones publicitariaspara el evento carnaval de Victoria.

    • Producer
      • Dec 2012 - Dec 2014

      Producer in the event Carnaval de Victoria, held in the province of Entre Ríos. Staff in charge.

  • Bartolo´s Bar
    • Spain
    • Restaurants
    • Administrador
      • Aug 2013 - Apr 2014

      Administración general de bar, donde se realizan comidas y espectaculos de entretenimiento, karaokes, shows, cenas corporativas, eventos. También a cargo de marketing y publicidad de dicho emprendimiento. Personal a cargo. Administración general de bar, donde se realizan comidas y espectaculos de entretenimiento, karaokes, shows, cenas corporativas, eventos. También a cargo de marketing y publicidad de dicho emprendimiento. Personal a cargo.

  • Municipalidad de Victoria, Entre Ríos
    • Diseñador Gráfico
      • Feb 2012 - Dec 2012

      Municipalidad de Victoria - Depto. Prensa y Difusión (Febrero 2012 - Enero 2013)Producción de afiches para distintos eventos en la ciudadPapelería institucional para todo el municipio y sus respectivas áreasBalance anual cumplimiento de objetivos y metasIdentidad corporativa turística del municipio

    • Pasante
      • Aug 2011 - Feb 2012

      Pasante como diseñador gráfico en el sector de Defensa Civil, en el municipio de Victoria, Entre Ríos, a cargo del Sr. Claudio Fabián Dayde, como coordinador del área.Se hizo el trabajo completo de señalización vial para la ciudad con cartelería informativa, prevención y prohibición, como así también en menor medida cartelería turística para dicha ciudad.

Education

  • UAI - Universidad Abierta Interamericana
    Digital Marketing Degree, Marketing/Gestión de marketing, general
    2017 - 2017
  • CAME Educativa - Argentine Chamber of Medium-Sized Enterprises
    Marketing for SMEs, Marketing
    2016 - 2016
  • Acámica
    UX/UI Designer, User Experience
    2019 - 2020
  • Business School - Fundación Libertad
    Agile Project Management - SCRUM, Project management
    2019 - 2019
  • Universidad Abierta Interamericana
    Bachelor's Degree in Graphic Design, Graphic Designer
    2009 - 2013
  • Came Educativa
    Liderazgo de Equipos, Gestión de recursos humanos/Administración de personal, general
    2016 - 2016
  • Came Educativa
    Técnicas de Exhibición de Productos, Marketing
    2016 - 2016
  • Colegio Alfredo Furniss
    Bachiller Organización y Gestión de las Organizaciones, Colegio Alfredo Furnis, Titulo Secundario
    2002 - 2007
  • Instituto Data Science S.A.
    Diplomatura en ciencia de datos con R y Python, Análisis de datos
    2021 - 2022

Community

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