Lea Müller

Wissenschaftliche Referentin & Doktorandin at Bavarian Research Institute for Digital Transformation
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • English Full professional proficiency
  • French Limited working proficiency
  • Polish Elementary proficiency
  • Latin -
  • Spanish Elementary proficiency
  • Dutch Elementary proficiency

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Experience

  • Bavarian Research Institute for Digital Transformation
    • Wissenschaftliche Referentin & Doktorandin
      • Oct 2020 - Present

  • diva-e Digital Value Excellence GmbH
    • Stellvertretung CMO & Expert Marketing Manager
      • Apr 2020 - Sep 2020

    • Stellvertretung CMO & Senior Marketing Manager
      • Mar 2019 - Apr 2020

    • Marketing Manager
      • Nov 2018 - Mar 2019

  • intelliAd Media GmbH (a diva-e brand)
    • Marketing & Corporate Communications Junior Manager
      • Mar 2018 - Oct 2018

      case studies, PR, brand and product marketing, eCommerce analyses

  • The Boston Consulting Group (BCG)
    • Strategy Workshop
      • Apr 2017 - Apr 2017

      Introduction to the principles of strategic consulting based on a case study:- intensive case study work in small teams- presentation of analysis results and recommendations to a critical expert jury

  • Hochschule für Technik und Wirtschaft
    • Business consulting for startups
      • Jul 2016 - Jan 2017

      academic assistant- assistance in consulting for startups - strategic marketing & PR for a business incubator ("Gründungsschmiede")- market research, competitor analysis- event management ("Business Idea Slam", workshops)

  • T-Systems Multimedia Solutions GmbH
    • Business Development & Internal Communications
      • Feb 2016 - Jul 2016

      working student- strategy projects (focus: digital business platforms, digital transformation, IoT, culture of innovation)- communication concepts for internal projects and campaigns- content management for intranet and mobile app- integration of new features in the company's mobile app- event management (innovation barcamp)- editorial work for intranet and mobile app

  • Krones AG
    • Corporate Communications & CSR
      • Aug 2014 - Feb 2015

      intern- B2B / B2H marketing and global corporate communications- development of KPIs for communication controlling (qualitative and quantitative methods)- market reasearch- editorial work- communication concepts- involvement in CSR projects- online marketing and social media marketing (e.g. corporate blog)- project management: multichannel marketing campaign for a trade fair (BrauBeviale)

  • Friedrich-Alexander-University of Erlangen-Nürnberg
    • Academic Tutor
      • Apr 2014 - Aug 2014

      Tutor at the Institute of Sociology

  • Friedrich-Alexander-University of Erlangen-Nürnberg
    • Student Assistant
      • Apr 2013 - Aug 2013

    • Academic Tutor
      • Apr 2013 - Aug 2013

  • Werbeagentur filterVERLAG OHG
    • PR & editing
      • Feb 2012 - Mar 2012

      intern- editorial work (online and print)- reviews and background reports for online and print media- administration, content management, and update of the agency's newsportal- participation in press conferences- preparing and conducting interviews- PR campaigns

Education

  • Technische Universität Dresden
    -
  • Friedrich-Alexander-Universität Erlangen-Nürnberg
    -
  • Uniwersytet Jagielloński w Krakowie
    -

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