Experience

BYTON

• China
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Public Relations Senior Manager

  • Jun 2018 - Present

  -Design global corporate communication strategy and narrative on company's global and corporate development efforts, facilitate sustained publicity targeting major stakeholders (core media, policy makers, investors and partners) via multiple campaigns; -Develop and manage narrative & content assets according to core business objectives on capital funding, industry partnerships, business expansion and international presence, etc; -Serve as a communications business partner to multiple BUs to ensure optimal alignment in knowledge/resources and publicity results; serve as a focal point to communication teams worldwide on mutual and critical topics; -Provide consultancy to leadership and pitch spokesperson exposure opportunities via editorial and top-tier summit platforms; -Manage complex communication challenges and steer media tonality; -Foster constructive relations with major international news agencies and 300+ CN media outlets; -Monitor media trajectory, industry trends as well as policy interpretation on media end. Show less



捷豹路虎中国 Jaguar Land Rover China

• China
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• PR Assistant Manager

  • Mar 2015 - May 2018

  -Awarded JLR “Super Star of Excellence”; -Promote JLR corporate reputation with a focus on company business performance, technology offensives, major international cultural branding campaigns, product launches and leadership profiling; -Manage key international sponsorship & branding campaigns: Extreme Sailing Series , Sailing Sport and America’s Cup Land Rover BAR challenge, Formula E, British Motorsport Festival, Film / artist cross-field collaborations; -Oversee JLRC's social media communication and operation; -Project management of global and local PR events & 3rd-party agencies; -Establish sound collaboration with external stakeholders such as press, CIPRA, British Embassy, CBI, Tata, etc. Show less



Peking University Founder Group Co.,Ltd.

• China
• Investment Management
• 1 - 100 Employee

• Senior Brand Officer

  • Oct 2013 - Feb 2015

  -Integrated communication of major corporate events and manage messaging assets; -Develop and manage the group’s official news APP; -Oversee the content quality, translation and design of Group’s branding assets including brochures, commercial videos, etc.; -Plan and deliver the Group’s CSR campaign projects in collaboration with China Women’s Development Foundation; -Bilingual Chief Expositor for external strategic partners in terms of corporate overview, CSR endeavors, business landscape, major industrial breakthroughs. Show less



Mercedes-Benz Group China

• China
• Motor Vehicle Manufacturing
• 700 & Above Employee

• PR Officer

  • Apr 2011 - May 2012

  -Work with HQ in Germany to maintain consistent messaging and business priorities and channel China communication offensives; -Deliver communication campaigns on key business topics; -Industry / market intelligence analysis; -Maintain sound stakeholder relations with academia, press and key opinion leaders in industry. -Work with HQ in Germany to maintain consistent messaging and business priorities and channel China communication offensives; -Deliver communication campaigns on key business topics; -Industry / market intelligence analysis; -Maintain sound stakeholder relations with academia, press and key opinion leaders in industry.