Lea Cooper
Marketing Director at Grand Canyon Resort Corporation- Claim this Profile
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Bio
Jessica Cipolla-Tario
I've had the pleasure to work with Lea over the past 11 years in various capacities and she continued to impress me in each role. Her main responsibilities were the development and execution of her properties marketing and advertising initiatives as well as brand management. Lea is extremely knowledgeable in all areas of related to marketing, advertising, media, social and digital platforms and e-commerce. Lea had lead result driven initiatives for hotel, entertainment, food & beverage, gaming and brand activation. Lea is strong at building and developing solid teams and collaborating with many departments and getting everyone to move in the same direction. Lea has a dynamic way of making everyday a positive and productive day for any company/brand she works with. I highly recommend Lea as an addition to any team.
Jessica Cipolla-Tario
I've had the pleasure to work with Lea over the past 11 years in various capacities and she continued to impress me in each role. Her main responsibilities were the development and execution of her properties marketing and advertising initiatives as well as brand management. Lea is extremely knowledgeable in all areas of related to marketing, advertising, media, social and digital platforms and e-commerce. Lea had lead result driven initiatives for hotel, entertainment, food & beverage, gaming and brand activation. Lea is strong at building and developing solid teams and collaborating with many departments and getting everyone to move in the same direction. Lea has a dynamic way of making everyday a positive and productive day for any company/brand she works with. I highly recommend Lea as an addition to any team.
Jessica Cipolla-Tario
I've had the pleasure to work with Lea over the past 11 years in various capacities and she continued to impress me in each role. Her main responsibilities were the development and execution of her properties marketing and advertising initiatives as well as brand management. Lea is extremely knowledgeable in all areas of related to marketing, advertising, media, social and digital platforms and e-commerce. Lea had lead result driven initiatives for hotel, entertainment, food & beverage, gaming and brand activation. Lea is strong at building and developing solid teams and collaborating with many departments and getting everyone to move in the same direction. Lea has a dynamic way of making everyday a positive and productive day for any company/brand she works with. I highly recommend Lea as an addition to any team.
Jessica Cipolla-Tario
I've had the pleasure to work with Lea over the past 11 years in various capacities and she continued to impress me in each role. Her main responsibilities were the development and execution of her properties marketing and advertising initiatives as well as brand management. Lea is extremely knowledgeable in all areas of related to marketing, advertising, media, social and digital platforms and e-commerce. Lea had lead result driven initiatives for hotel, entertainment, food & beverage, gaming and brand activation. Lea is strong at building and developing solid teams and collaborating with many departments and getting everyone to move in the same direction. Lea has a dynamic way of making everyday a positive and productive day for any company/brand she works with. I highly recommend Lea as an addition to any team.
Credentials
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Managing in Difficult Times
LinkedInMar, 2019- Nov, 2024
Experience
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Grand Canyon Resort Corporation
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Director
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Jan 2021 - Present
Define market strategies designed to inspire travel to GCRC destinations domestically and internationally. Create, develop and execute a range of marketing programs to attract guests from around the World. Define market strategies designed to inspire travel to GCRC destinations domestically and internationally. Create, develop and execute a range of marketing programs to attract guests from around the World.
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Kre8 Media Outdoor Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Oct 2019 - May 2020
Realigned brand direction and communications plan to expand company’s portfolio opportunities while servicing top clients through outdoor media executions. • Developed strategic marketing plan aligning PR, Social Media, digital presence, client communication and design framework to grow company sales network. • Utilized brand personality and specialty outdoor media research to inspire clients through social media engagement and company “story-telling”. • Built strong relationships with company’s top clientele to drive overall client success and quality of service throughout media experience. Show less
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MGM Resorts International
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United States
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Hospitality
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700 & Above Employee
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Vice President of Brand Strategy
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Jan 2017 - May 2019
Developed brand architecture strategy enhancing the guest experience among multiple consumer touch-points in this medieval-themed resort. Managed a budget of $6.4M and achieved an increase of 9% in EBITDA.• Thought leader and strategic thinker focused on aligning marketing communication plans building brand position for property demographic to produce financial growth and customer loyalty.• Drove strategic development, direction, standards and guidelines to ensure guest experience aligned with brand standards achieving full property inclusion for all market segments.• Built and managed KPIs ensuring guest experience positioning to the property’s adventurous spirit.• Designed brand architecture aligning employee culture and internal communications. Key Achievements:• 2017-2019 MGMRI Corporate Marketing Mentorship SteerCo• 2016-2019 MGMRI Corporate Marketing Digital Asset Strategy SteerCo Show less
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Vice President of Marketing
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May 2014 - Jan 2017
Created brand communication strategy across all channels and launched campaigns specifi-cally aligned towards a value-oriented yet fun-loving consumer.• Led Hispanic research and executables to drive share of wallet and brand loyalty; in- creasing HHI by 12%.• Re-imagined F&B and attractions strategic brand story to drive interest, visitation and grow average transactions.• Generated multiple brand activations including out-of-market sponsorships and event. to on-property promotional experiences. Show less
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Director of Hotel Marketing
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May 2005 - Apr 2014
Defined brand architecture and communication strategy across all channels while aligning brand development of property amenities. Illustrated brand personality through campaign executions to align with consumer journey and experiences. Developed brand personalities and programs to inspire consumers through social media engagement. In partnership with Cirque du Soleil, redefined brand campaign strategy to create interest and understanding of show narrative.Conducted and managed market research to align initiatives with consumer potential. Show less
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Marketing Manager
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Apr 2003 - May 2005
Managed digital marketing strategies and executions with a focus on marketing campaigns to drive FIT bookings. Re-imagined property and partner website concepts design, and functionality. Developed direct marketing programs to build ADR and occupancy.
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Education
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Western Governors University
Bachelor's degree, Marketing/Marketing Management, General -
1997 - 1998
College of Southern Nevada
General Studies -
1990 - 1994
Cherry Creek High School
Community
