Experience

TSIA

• United States
• Information Services
• 100 - 200 Employee

• Director, Demand Generation & Event Technology

  • Jan 2023 - Present

  San Diego, California, United States Spearhead multi-channel demand generation operations by creating and executing marketing strategy for a membership organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Report to the SVP, Events & Marketing, and lead a team of 3 focused on demand gen, content, and mission-critical operations.

• Director, Demand Generation

  • Feb 2020 - Jan 2023

  San Diego, California, United States Led the planning, organizing, and executing of integrated marketing campaigns and programs that generated new prospects and advanced existing opportunities for the sales team and company. Member of the DEI committee that launched Tech Career Pathways for college students.

• Senior Manager, Demand Generation

  • Mar 2019 - Feb 2020

  San Diego, California, United States Developed and executed the strategy for multi-channel demand generation to pull individuals through their buyer’s journey and increase virtual and in-person registrations of prospects and members at TSIA’s semiannual conferences.



Renovate America

• United States
• Financial Services
• 1 - 100 Employee

• Director of Marketing, Demand Generation

  • Oct 2018 - Mar 2019

  San Diego County, California, United States Drove awareness and loyalty through strategic marketing campaigns that supported each stage of the customer journey. Reported to CMO and managed 1 direct report focused on social media.

• Senior Manager, Marketing Automation

  • Jan 2017 - Oct 2018

  San Diego County, California, United States Launched the organization’s first marketing automation solution and built campaigns that supported the B2B and B2C customer journeys.



RelationEdge, a Rackspace Technology Company

• United States
• Information Technology & Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2016 - Sep 2016

  San Diego County, California, United States Directed marketing automation and communication initiatives for multiple lines of business.



Verizon Connect

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Marketing Manager

  • Jul 2014 - Oct 2015

  San Diego, California, United States Developed a roadmap for marketing qualified lead (MQL) strategies to drive revenue for the B2B SaaS solution. Oversaw a $20M budget, managed 96% of forecast, reported to the VP of Marketing, and coached 13 direct reports.

• Marketing Communications Manager

  • Aug 2008 - Jul 2014

  San Diego, California, United States Led all aspects of marketing including acquisition programs, product marketing, and communications. Oversaw progressively increasing budgets of $4M and $8M while leading a team of 8 direct reports.