Experience

Footwear Unlimited Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Frye Company and Spyder Footwear Brand Manager

  • May 2023 - 8 months

• Spyder Footwear Brand Manager

  • Mar 2022 - May 2023



Elements Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Oct 2020 - Mar 2022

  Charlotte, North Carolina, United States



Independent Consultant

• Marketing and Branding Consultant

  • Jun 2017 - Oct 2020

  Drive marketing/communications strategy for vintage watch merchant; work with Founder to develop value proposition: - Research/vet agencies for rebrand process including logo mark/brand identity/website/photography/video content - Select new business name with the Founder to be trademarked and would help grow the brand(establish brand guidelines/social guidelines/copywriting) - Supervise development team for the eCommerce site including site layout/organization/organizing photoshoots… Show more Drive marketing/communications strategy for vintage watch merchant; work with Founder to develop value proposition: - Research/vet agencies for rebrand process including logo mark/brand identity/website/photography/video content - Select new business name with the Founder to be trademarked and would help grow the brand(establish brand guidelines/social guidelines/copywriting) - Supervise development team for the eCommerce site including site layout/organization/organizing photoshoots - Leverage website to serve as brand building tool to learn about brand/monitor inventory/purchase watches Consult with Founder to improve companywide customer information/record-keeping procedures - Establish CRM database and rolled out an email strategy to drive awareness/generate traffic to the website - Comply with GDPR and deployed emails on software that facilitates greater volume and tracking recipient behavior - Send targeted emails announcing the rebrand to clients and prospects leading up to the holiday season - Drive partnership opportunities/re-engagement with clients/ecommerce sales and overall business growth Show less



Flos

• Italy
• Design Services
• 300 - 400 Employee

• Senior Manager, Integrated Marketing

  • Jun 2018 - May 2019

  Greater New York City Area Established role that worked across divisions of the company to lead cohesive marketing efforts and more personalized customer programs - Implemented company-wide email program; centralized reporting/social media/sales strategy/campaign launches - Created a comprehensive trade plan with enrollment events/regular digital content and unique messaging Spearheaded asset-teams collaboration with CEO/GM/operations/customer service/eCommerce/retail - Led post-sale regroup meetings… Show more Established role that worked across divisions of the company to lead cohesive marketing efforts and more personalized customer programs - Implemented company-wide email program; centralized reporting/social media/sales strategy/campaign launches - Created a comprehensive trade plan with enrollment events/regular digital content and unique messaging Spearheaded asset-teams collaboration with CEO/GM/operations/customer service/eCommerce/retail - Led post-sale regroup meetings where the internal teams assessed what worked and what didn't in each sale - Managed all email correspondence; managed 5 divisions’ lists; created content; aligned with other marketing touch points; provided teams reporting/recommendations

• Digital Marketing Strategist

  • Mar 2016 - Jun 2018

  Greater New York City Area Teamed with the Ecommerce Director to manage the company's digital presence and generate eCommerce sales -Managed 12+ partners to maximize productivity/operation oversaw website P/L; interacted with US CEO/Italian office -Guided US eCommerce site launch for a premium lighting company; compiled product information/imagery/user testing -Conducted A/B tests with Director; ensured functionality/order testing to ensure proper payments processing Constructed global communication… Show more Teamed with the Ecommerce Director to manage the company's digital presence and generate eCommerce sales -Managed 12+ partners to maximize productivity/operation oversaw website P/L; interacted with US CEO/Italian office -Guided US eCommerce site launch for a premium lighting company; compiled product information/imagery/user testing -Conducted A/B tests with Director; ensured functionality/order testing to ensure proper payments processing Constructed global communication system—team collaboration: centralized data with annotation files for interpretation and continuous improvement Worked with Ecommerce Director/GM of Operations/head of production to assemble product launch calendar -Updated platforms; shared/adjusted timelines/incorporated items in catalogs to maximize exposure -Developed launch strategy; shared with production/eCommerce/PR/developers/wholesale/customer service



IPPOLITA

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2015 - Mar 2016

  Greater New York City Area Led digital strategy for premium jewelry brand: website content/email/social/events strategy/customer initiatives/reporting Recognized an opportunity with existing merchandise/executed comprehensive strategy to best utilize inventory on hand - Created “Insider” presale to drive sales during slow season; collaborated with production/eCommerce/creative - Leveraged Rose Collection (lower-priced pink-hued) to promote NY boutique event: led photography/copy/assets - Featured… Show more Led digital strategy for premium jewelry brand: website content/email/social/events strategy/customer initiatives/reporting Recognized an opportunity with existing merchandise/executed comprehensive strategy to best utilize inventory on hand - Created “Insider” presale to drive sales during slow season; collaborated with production/eCommerce/creative - Leveraged Rose Collection (lower-priced pink-hued) to promote NY boutique event: led photography/copy/assets - Featured in Forbes/Elle/Yahoo—increased sales by 375%; adjusted strategy to increase paid search ROI: 6.2% Developed content schedule/product launches; directed shoots with creative department to ensure appropriateness Planned cohesive email/social strategy that increased Instagram following by 42% and user engagement by 20% Show less



Roberto Coin

• Digital Marketing Manager

  • May 2012 - Jul 2015

  New York, NY Managed brand marketing for independent wholesale accounts/department stores and eventually headed digital marketing Collaborated to launch/run first eCommerce site; aligned digital strategy/managed companywide co-op program - Spearheaded 800+ door co-op program across in-store/digital retail leaders; I.E. Neimans/Nordstrom/Independent to control brand representation: images/sizes/language/adverting placements; secured grant—50% merchandise credit o Received co-op advertising… Show more Managed brand marketing for independent wholesale accounts/department stores and eventually headed digital marketing Collaborated to launch/run first eCommerce site; aligned digital strategy/managed companywide co-op program - Spearheaded 800+ door co-op program across in-store/digital retail leaders; I.E. Neimans/Nordstrom/Independent to control brand representation: images/sizes/language/adverting placements; secured grant—50% merchandise credit o Received co-op advertising approval; reviewed plans; collaborated with graphic designers on asset delivery Managed traditional marketing initiatives—West Coast/Canada/Caribbean accounts; led website development for US brand -Teamed with developers/operations; user testing/wireframes; facilitated cross-team understanding/drive growth -Collaborated with Italian office on designs; worked with marketing director/CFO/to select agencies for website build -Assessed product availability/profitability; created photography/website copy for items; distributed to partners -Secured funds/researched best practices/pulled examples from other sites to dictate site organization/UX -Handled daily operations of the site including adding merchandise/order fulfillment/digital marketing for strategic alignment -Monitored site traffic/conversion/bounce/average order value/most viewed pages/return rate/commonly returned Show less



Ivanka Trump

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & PR Intern

  • May 2011 - Aug 2011

  New York, NY



Roberto Coin

• Marketing Intern

  • May 2010 - Aug 2010

  New York, NY



Harper's Bazaar

• Book and Periodical Publishing
• 1 - 100 Employee

• Accessories Internship

  • May 2009 - Aug 2009

  New York, NY



Robb Report

• Design & Marketing Intern

  • Apr 2008 - May 2008

  New York, NY