Lauren Cibene

Lead Copywriter & Narrative Marketing Strategist at Maniac
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Contact Information
us****@****om
(386) 825-5501
Location
Woodstock, Georgia, United States, GE
Skills

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Shaun Deliberato

Lauren is one of the few people I've worked with where they seemed destined to do the job they were working in. Her ability to take the mission of our brand at Perfect Keto and turn it into a voice that connected deeply with our customer's needs (emotional and physical) appeared to be seamless. However, don't be fooled! While Lauren does have a naturally ability to connect across multiple tones, she spent more time then anyone getting to know our customer. Natural talent + hard work + deep desire to help and connect with people makes Lauren invaluable to anyone trying make a difference in the lives of their audience.

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Credentials

  • ISO 9001 Lead Auditor - Quality Certification
    BSI
    Jun, 2017
    - Oct, 2024
  • StoryBrand Marketing Training
    StoryBrand
    Aug, 2016
    - Oct, 2024
  • Open Water Diver
    PADI
    Jul, 2010
    - Oct, 2024
  • Red Cross Water Safety Instructor
    American Red Cross

Experience

  • Maniac
    • United Kingdom
    • Media Production
    • Lead Copywriter & Narrative Marketing Strategist
      • Mar 2022 - Present

      Creating baller marketing strategies that move people and products. Creating copy assets that focus on conversion, including: - Product web pages - Amazon product listings - Email newsletters distributed to 1M+ recipients - Email drip campaigns (abandoned cart, welcome, etc.) - Email marketing campaigns for holidays, sales, etc. - On-packaging copy for products found in Sprouts, Costco, Total Wines, and more. - Hardcopy assets like brochures, banners, tradeshow booths, etc. - Social media Also experienced in writing to maximize SEO on web pages. Show less

  • Perfect Keto
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Storyteller
      • Aug 2020 - Feb 2022

      Resident Word Nerd and strategic steward of conversion copy as it appears: - On product packaging - In email campaigns and newsletters - In SMS campaigns - Online (product pages, landing pages, etc.) - On Amazon product listings - In digital advertising ...and more. Resident Word Nerd and strategic steward of conversion copy as it appears: - On product packaging - In email campaigns and newsletters - In SMS campaigns - Online (product pages, landing pages, etc.) - On Amazon product listings - In digital advertising ...and more.

  • MegaVoice
    • United States
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Digital Storyteller
      • Jul 2018 - Aug 2020

      Wrote and created content (video, photo, copywriting, blog, etc.) to be shared across social platforms. Worked to create raving brand evangelists, inside and outside the company, by overhauling brand message to be more customer-centric. Aligned digital content strategy to overall business strategy. Established metrics and regularly evaluated all initiatives against stated metrics. Coordinated giveaways, contributors, and partnerships with third party accounts. Wrote and created content (video, photo, copywriting, blog, etc.) to be shared across social platforms. Worked to create raving brand evangelists, inside and outside the company, by overhauling brand message to be more customer-centric. Aligned digital content strategy to overall business strategy. Established metrics and regularly evaluated all initiatives against stated metrics. Coordinated giveaways, contributors, and partnerships with third party accounts.

  • KEEFER HEALTHCARE RECRUITING, INC
    • Pharmaceutical Manufacturing
    • Copywriter
      • Oct 2019 - Nov 2019

      Strategized brand narrative with Keefer Healthcare Recruiting team to inform strong website copy. Wrote and edited copy for Keefer Healthcare Recruiting website. Strategized brand narrative with Keefer Healthcare Recruiting team to inform strong website copy. Wrote and edited copy for Keefer Healthcare Recruiting website.

  • Wander North Georgia
    • United States
    • Email Marketing Specialist
      • Oct 2018 - Dec 2018

      Developed email drip campaigns to foster brand awareness and loyalty. Also developed specific email campaigns such as a ‘12 Days of Christmas’ campaign that pulled in sales totaling over 10 times the cost to create the campaign. Developed email drip campaigns to foster brand awareness and loyalty. Also developed specific email campaigns such as a ‘12 Days of Christmas’ campaign that pulled in sales totaling over 10 times the cost to create the campaign.

  • Spyraflo Bearing Solutions
    • Marketing Manager
      • Sep 2015 - Jul 2018

      Managed design agencies, timelines, and budgets to accomplish marketing objectives. Aligned marketing strategy to overall business strategy. Primary copywriter for all internal and external company communication and marketing materials. Managed design agencies, timelines, and budgets to accomplish marketing objectives. Aligned marketing strategy to overall business strategy. Primary copywriter for all internal and external company communication and marketing materials.

  • Spyraflo Bearings
    • Lead Internal Auditor
      • Sep 2015 - Jul 2018

      ISO 9001:2015 certified Lead Internal Auditor. Managed internal process auditing to prep for external process audition. Coordinated with external auditor to complete mandatory annual audits. Coordinated noncompliance response (when applicable). ISO 9001:2015 certified Lead Internal Auditor. Managed internal process auditing to prep for external process audition. Coordinated with external auditor to complete mandatory annual audits. Coordinated noncompliance response (when applicable).

  • Tara Simon Studios
    • United States
    • Retail
    • 1 - 100 Employee
    • Studio Coordinator
      • Mar 2014 - Sep 2015

      Maintained and edited the coaching staff’s Wordpress blog. Managed social media presence and produced all original video content and graphics for promotional purposes. In addition to working as executive assistant to the owner, primary responsibilities include managing the schedules of the 10 coaches, invoicing their 110+ students for monthly tuition, issuing paychecks to all coaches every month, and ensuring the studio runs efficiently and effectively. Planned and executed special events. Additionally, served as first point of contact for all sales and recruitment of students. Show less

  • Regent University Residence Life
    • Residence Director
      • May 2012 - May 2013

      Trained, supervised, and coordinated the 16 resident assistants on staff while also providing executive-level mediation, confrontation, and intervention for residents struggling with behavioral or relational issues. Position required managing the budget of each RA, organizing building and campus wide events, and fostering a safe and comfortable housing atmosphere for over 250 residents.

    • Resident Assistant
      • Aug 2010 - May 2012

      Created and maintained a community of over 20 college aged girls. Position required skills in administration and budgeting, marketing and promoting events, confrontation and mediation, and fostering relationships between individuals from varying lifestyles and backgrounds.

  • Stalwart Films
    • Production Assistant
      • Jul 2012 - Aug 2012

      Worked as a production assistant under the Locations Management team during the principal production for AMC's The Walking Dead. Worked as a production assistant under the Locations Management team during the principal production for AMC's The Walking Dead.

  • Tusitala Studios
    • Producer
      • Sep 2010 - Aug 2012

      Served as a producer to oversee concept and script production, principal production, and post-production logistics for an all-original short film. Position required skills in fundraising, budgeting, scheduling, communication, delegation, and motivating fellow team members. Final project was featured in the Short Film Corner at the Cannes Film Festival and accepted to numerous film festivals including the Newport Film Festival. Served as a producer to oversee concept and script production, principal production, and post-production logistics for an all-original short film. Position required skills in fundraising, budgeting, scheduling, communication, delegation, and motivating fellow team members. Final project was featured in the Short Film Corner at the Cannes Film Festival and accepted to numerous film festivals including the Newport Film Festival.

  • Drafthouse Films
    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Intern
      • May 2012 - Jun 2012

      Worked as an intern during the purchasing and acquisition process at the Cannes Film Festival. Worked as an intern during the purchasing and acquisition process at the Cannes Film Festival.

  • Kurtis Productions
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Intern
      • Jul 2009 - Aug 2009

      Worked as an intern to help conduct research, consolidate information, and compile information into pitch books for network consideration. Worked as an intern to help conduct research, consolidate information, and compile information into pitch books for network consideration.

Education

  • Regent University
    BA, Cinema/TV Production and Business
    2009 - 2013

Community

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