Laura Beth Pelner

National Creative Director at Working Families Party
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Experience

    • Political Organizations
    • 100 - 200 Employee
    • National Creative Director
      • Dec 2021 - Present

      * I lead multi-faceted work for the digital and creative teams, including multimedia, video production, digital strategy, design, art direction and project management* Collaborate effectively across the organization, regularly engaging with senior leaders* Regularly assess department goals and progress against goals to help staff members feel engaged and successful* Develop new campaigns and initiatives and recommend investments in new creative technologies and processes* Recruit, manage, and mentor digital and creative staff, offer opportunities for skill development and growth and provide regular feedback about progress toward individual goals* Design systems and flows that build collaboration and community * Foster a culture focused on transformative thinking, equitable practices and inclusive collaboration. Show less

    • Senior Creative Strategist
      • May 2020 - Dec 2021

    • United States
    • Design Services
    • Creative Strategist
      • Aug 2022 - Present

      - brand identity and strategy - creative and art direction - campaign ideation - tactical creative for direct actions - graphic design - photography - brand identity and strategy - creative and art direction - campaign ideation - tactical creative for direct actions - graphic design - photography

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Founding Partner & Creative Director
      • Mar 2021 - Present

      Social movement and direct action support hub for radical people and organizations. - Research - Strategic and tactical planning - Creative campaign execution - Legal services - Coalition building and support - Digital infrastructure Social movement and direct action support hub for radical people and organizations. - Research - Strategic and tactical planning - Creative campaign execution - Legal services - Coalition building and support - Digital infrastructure

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Senior Designer
      • Nov 2019 - Apr 2020

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Senior Designer
      • Jun 2019 - Nov 2019

      - Execute design ideas and initiatives for advocacy and electoral work - Oversee and create the visual identity of partnerships, campaigns and initiatives - Facilitated the coordination of the design portion of campaigns across teams and with outside stakeholders - Implement and expand upon Indivisible’s overall design strategy and identity. - Execute design ideas and initiatives for advocacy and electoral work - Oversee and create the visual identity of partnerships, campaigns and initiatives - Facilitated the coordination of the design portion of campaigns across teams and with outside stakeholders - Implement and expand upon Indivisible’s overall design strategy and identity.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Creative Manager
      • Sep 2016 - Jun 2019

      - Manage the Service Year visual brand and uphold the brand guidelines across all of our online and offline media. - Collaborated with the MarComms team to lead the "Stop National Service Extinction" campaign culminating with a protest of more than 100 inflatable dinosaurs at the US Capitol. The campaign was picked up by national news outlets NowThis, ATTN and Circa and had a social reach of 4 million viewers - Fully manage all creative marketing and communications assets across the organization Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Designer
      • May 2016 - Sep 2016

      - Collaborated with Creative Director and brand strategists to ensure the agency’s philosophy was maintained throughout each project. - Generated innovative ideas across all digital communication platforms and print media. - Worked from conceptualization to completion on a wide scope of projects in a variety of mediums (digital, print, mobile) - Accountable for the leadership and direction of creative process within assigned teams. - Managed own time within a large volume of work and tight deadlines. Show less

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Communications-Graphic Design Specialist
      • Apr 2015 - May 2016

    • United States
    • Civic and Social Organizations
    • 500 - 600 Employee
    • User Experience Designer
      • Oct 2014 - Jan 2015

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2013 - Jun 2013

    • United States
    • International Affairs
    • 700 & Above Employee
    • Information Communication Technology Teacher
      • Jun 2010 - Aug 2012

    • United States
    • International Affairs
    • 1 - 100 Employee
    • Communications Assistant
      • Jan 2010 - Jun 2010

    • United States
    • Farming
    • 1 - 100 Employee
    • WWOOF Volunteer
      • Sep 2009 - Dec 2009

    • United States
    • Higher Education
    • 700 & Above Employee
    • Environmental and Natural Resource Management Volunteer
      • Jan 2009 - May 2009

    • United States
    • Oil and Gas
    • 1 - 100 Employee
    • Communications Intern
      • Sep 2008 - Dec 2008

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Education and Design Intern
      • Mar 2008 - Sep 2008

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Jr. Art Director
      • Jan 2008 - Apr 2008

    • United States
    • Advertising Services
    • Jr. Art Director
      • Sep 2007 - Feb 2008

Education

  • Syracuse University
    Bachelor of Fine Arts (BFA), Advertising
    2003 - 2007
  • General Assembly
    UX Design, Web Page, Digital/Multimedia and Information Resources Design
    2016 - 2016
  • General Assembly
    Visual Design, Graphic Design
    2015 - 2015

Community

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