Laika AMIDA
CRM and Digital Development Officer at ALTAÏR- Claim this Profile
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Bio
Experience
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ALTAÏR
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France
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Automotive
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1 - 100 Employee
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CRM and Digital Development Officer
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Jun 2022 - Present
- Development of reports and monitoring of the main performance indicators lead processing - Database management and processing - Targeting and configuration of CRM and DMS systems - Development of reports and monitoring of the main performance indicators lead processing - Database management and processing - Targeting and configuration of CRM and DMS systems
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CNRS
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France
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Research Services
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700 & Above Employee
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Administrative and financial manager
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Jan 2021 - Dec 2021
- Contribute to the development of the unit's budget - Create dashboards: identify indicators and monitor them, produce reports and statistics for financial monitoring dashboards - Prepare mission orders, check expense reports, calculate reimbursements, make payments - Carry out commitment operations (purchase orders) - Support project leaders in financial procedures and the use of funds allocated to their project - Contribute to the development of the unit's budget - Create dashboards: identify indicators and monitor them, produce reports and statistics for financial monitoring dashboards - Prepare mission orders, check expense reports, calculate reimbursements, make payments - Carry out commitment operations (purchase orders) - Support project leaders in financial procedures and the use of funds allocated to their project
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OUIGO
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Business Analyst in Apprenticeship
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Sep 2018 - Aug 2019
The business analyst participates in the management of the OUIGO marketing and e-commerce activity based on the study of data from Google Analytics and the customer database, as well as data and reports sent by the marketing agencies. My missions : - Implementation of tools for forecasting and monitoring activity - Define monitor and ensure the tracking of marketing campaigns of the OUIGO site and e-commerce application in connection with acquisition and e-commerce managers - Traffic analysis of the Website and the application, conversion path and customer journey - Identify levers and solutions to optimize performance and conversion rate - Analysis of the results of the digital acquisition levers: SEO, SEA, Affiliation, RTB - Relationship Marketing Campaign Analysis - Design marketing performance monitoring dashboards and reporting tools TOOLS : Pack office (Word, Excel, Powerpoint) , the basics of Google Analytics, Qlik Sense and Reeport. Show less
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Comercial Eventos y Productos S.L
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Spain
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Advertising Services
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1 - 100 Employee
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Marketing Assistant Trainee
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Jul 2017 - Aug 2017
Trainee as assistant manager and prospector in Spain, my main missions : - SEO Web Positioning (Search Engine Optimization) - Marketing plan creation - Customer survey - Content creation - keyword research (Google Adwords) - Comunity manager -Customer database TOOLS : Pack office (Word, powerpoint, excel) Google Adwords / Google analytics Ubbersuggest, Keywordtools, Ahrefs Trainee as assistant manager and prospector in Spain, my main missions : - SEO Web Positioning (Search Engine Optimization) - Marketing plan creation - Customer survey - Content creation - keyword research (Google Adwords) - Comunity manager -Customer database TOOLS : Pack office (Word, powerpoint, excel) Google Adwords / Google analytics Ubbersuggest, Keywordtools, Ahrefs
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Education
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INSEEC U.
Master's degree - Digital Marketing and Strategy, Marketing Digital -
KAPLAN INTERNATIONAL
Langue anglaise -
Escuela Bancaria y Comercial
Master 1, Marketing Digital et International -
ENC Bessières
HEC preparatory class -
Lycée Darius Milhaud
Baccalauréat Technologique, Science et technologies du Management et de la gestion, Option Marketing