Laika AMIDA

CRM and Digital Development Officer at ALTAÏR
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR

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Experience

    • France
    • Automotive
    • 1 - 100 Employee
    • CRM and Digital Development Officer
      • Jun 2022 - Present

      - Development of reports and monitoring of the main performance indicators lead processing - Database management and processing - Targeting and configuration of CRM and DMS systems - Development of reports and monitoring of the main performance indicators lead processing - Database management and processing - Targeting and configuration of CRM and DMS systems

    • France
    • Research Services
    • 700 & Above Employee
    • Administrative and financial manager
      • Jan 2021 - Dec 2021

      - Contribute to the development of the unit's budget - Create dashboards: identify indicators and monitor them, produce reports and statistics for financial monitoring dashboards - Prepare mission orders, check expense reports, calculate reimbursements, make payments - Carry out commitment operations (purchase orders) - Support project leaders in financial procedures and the use of funds allocated to their project - Contribute to the development of the unit's budget - Create dashboards: identify indicators and monitor them, produce reports and statistics for financial monitoring dashboards - Prepare mission orders, check expense reports, calculate reimbursements, make payments - Carry out commitment operations (purchase orders) - Support project leaders in financial procedures and the use of funds allocated to their project

    • Transportation/Trucking/Railroad
    • 1 - 100 Employee
    • Business Analyst in Apprenticeship
      • Sep 2018 - Aug 2019

      The business analyst participates in the management of the OUIGO marketing and e-commerce activity based on the study of data from Google Analytics and the customer database, as well as data and reports sent by the marketing agencies. My missions : - Implementation of tools for forecasting and monitoring activity - Define monitor and ensure the tracking of marketing campaigns of the OUIGO site and e-commerce application in connection with acquisition and e-commerce managers - Traffic analysis of the Website and the application, conversion path and customer journey - Identify levers and solutions to optimize performance and conversion rate - Analysis of the results of the digital acquisition levers: SEO, SEA, Affiliation, RTB - Relationship Marketing Campaign Analysis - Design marketing performance monitoring dashboards and reporting tools TOOLS : Pack office (Word, Excel, Powerpoint) , the basics of Google Analytics, Qlik Sense and Reeport. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Assistant Trainee
      • Jul 2017 - Aug 2017

      Trainee as assistant manager and prospector in Spain, my main missions : - SEO Web Positioning (Search Engine Optimization) - Marketing plan creation - Customer survey - Content creation - keyword research (Google Adwords) - Comunity manager -Customer database TOOLS : Pack office (Word, powerpoint, excel) Google Adwords / Google analytics Ubbersuggest, Keywordtools, Ahrefs Trainee as assistant manager and prospector in Spain, my main missions : - SEO Web Positioning (Search Engine Optimization) - Marketing plan creation - Customer survey - Content creation - keyword research (Google Adwords) - Comunity manager -Customer database TOOLS : Pack office (Word, powerpoint, excel) Google Adwords / Google analytics Ubbersuggest, Keywordtools, Ahrefs

Education

  • INSEEC U.
    Master's degree - Digital Marketing and Strategy, Marketing Digital
    2016 - 2019
  • KAPLAN INTERNATIONAL
    Langue anglaise
    2020 - 2020
  • Escuela Bancaria y Comercial
    Master 1, Marketing Digital et International
    2018 - 2018
  • ENC Bessières
    HEC preparatory class
    2014 - 2016
  • Lycée Darius Milhaud
    Baccalauréat Technologique, Science et technologies du Management et de la gestion, Option Marketing
    2011 - 2014

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