Senior Marketing Executive

• Feb 2023 - Present

- Take charge of the creation and implementation of strategies and campaign plans for the management of content channels, monitoring and evaluating these - Be the champion of the Arke brand: taking ownership of our main touchpoints: website, social media and email content - Keeping our website up to date proactively and managing the content, including the creation of landing pages, blogs and case studies - Enact a killer strategy for social media, including Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube - Creating content for the website and social media that aligns with your strategy and our core brand pillars using Adobe Suite and Canva - Manage the continual updating and creation of new client case studies and the distribution of these - Implementing regular SEO updates, uploading new content and ongoing management of the Arke website as well as reporting on performance and suggesting improvements - Work with Head of Marketing and Sales team to deliver annual marketing strategy and feed into this with sub-platform strategies and evaluation via reports - Monitor marketing activity and analyse effectiveness, suggesting new ideas based on evaluation Identify and build data lists for new target segments, based on industry research - Conduct regular market and competitor research including finding speaker opportunities and events for the team to attend - Create engaging email marketing activity, including regular newsletters and campaigns, to create quality leads and communicate efficiently with our various audiences - Leading on the creation of internal design assets (header images, icons, ads, basic animations and report design for web and print), coming up with new ideas and ways to promote Arke and embody our brand pillars. Show less

Commercial Marketing Executive

• Oct 2021 - Jan 2023

Commercial Marketing Assistant

• Feb 2021 - Oct 2021

Commercial Marketing Apprentice

• Oct 2019 - Feb 2021

Within my role at ITV, i have gained numerous skills and knowledge in an exceptional media environment. I aid the commercial team in various marketing campaigns and events including working with other departments within ITV, distributing comms, website content and social content. As an apprentice my roles include but are not limited too:-Attend at allocated ITV Commercial team meetings as representative of the Commercial Marketing team-Implement a strategic e-marketing campaign that supports ITV Media’s business objectives, using DotDigital, including producing a monthly newsletter- Analysing the analytics of both the website and social media accounts including DotDigital Campaigns-Supporting the commercial teams with social at external events-Supporting the commercial team with comms and campaigns-Website administration on the websites CMS-Writing and distributing articles on the website and social media accounts-Management of my own projects Show less

Founder

• Aug 2020 - Dec 2022

In August, after recently being furloughed, I decided to start an online blog to continue to enjoy my passion for marketing and share the knowledge and skills I had gained with others in the community. Look For Laynie is an online community that aims to encourage and inspire young marketeers to discover the opportunities and resources available when first entering the industry. - Achieved a collective following of over 2,000 followers in the first three months over Instagram and LinkedIn - Content creation using software such as Photoshop, Canva and Procreate to create a unique and recognisable brand - Social media management experience including planning content on a weekly basis using scheduling tools such as Preview, Buffer and Later - Skilled in graphic design, content creation, social media management, copywriting and paid/organic advertising Show less