Layne Sheppard
Director, Growth and Revenue at syncroMonitoring- Claim this Profile
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Topline Score
Bio
Will Clayton
Layne is the glue that holds together a performing digital operations team. She is conscientious, detail-oriented and passionately committed to client success. She is great to work with, and lives at the intersection of talent, experience with a variety of technologies, and efficient use of time and energy.
LinkedIn User
When I met Layne - she was the only full-time employee working media services at Trueffect. I was brought in to help scale the group, and over the next three years we sure did. We grew a great business by working extremely hard, building relationships with top tier brands and delivering results. Her command of the digital landscape, and understanding of online acquisition strategies was key, and during that time I discovered what a true professional Layne is. She is loved by clients and co-workers and is literally one of my favorite in the industry. Layne is more than a colleague - she is a trusted friend.
Will Clayton
Layne is the glue that holds together a performing digital operations team. She is conscientious, detail-oriented and passionately committed to client success. She is great to work with, and lives at the intersection of talent, experience with a variety of technologies, and efficient use of time and energy.
LinkedIn User
When I met Layne - she was the only full-time employee working media services at Trueffect. I was brought in to help scale the group, and over the next three years we sure did. We grew a great business by working extremely hard, building relationships with top tier brands and delivering results. Her command of the digital landscape, and understanding of online acquisition strategies was key, and during that time I discovered what a true professional Layne is. She is loved by clients and co-workers and is literally one of my favorite in the industry. Layne is more than a colleague - she is a trusted friend.
Will Clayton
Layne is the glue that holds together a performing digital operations team. She is conscientious, detail-oriented and passionately committed to client success. She is great to work with, and lives at the intersection of talent, experience with a variety of technologies, and efficient use of time and energy.
LinkedIn User
When I met Layne - she was the only full-time employee working media services at Trueffect. I was brought in to help scale the group, and over the next three years we sure did. We grew a great business by working extremely hard, building relationships with top tier brands and delivering results. Her command of the digital landscape, and understanding of online acquisition strategies was key, and during that time I discovered what a true professional Layne is. She is loved by clients and co-workers and is literally one of my favorite in the industry. Layne is more than a colleague - she is a trusted friend.
Will Clayton
Layne is the glue that holds together a performing digital operations team. She is conscientious, detail-oriented and passionately committed to client success. She is great to work with, and lives at the intersection of talent, experience with a variety of technologies, and efficient use of time and energy.
LinkedIn User
When I met Layne - she was the only full-time employee working media services at Trueffect. I was brought in to help scale the group, and over the next three years we sure did. We grew a great business by working extremely hard, building relationships with top tier brands and delivering results. Her command of the digital landscape, and understanding of online acquisition strategies was key, and during that time I discovered what a true professional Layne is. She is loved by clients and co-workers and is literally one of my favorite in the industry. Layne is more than a colleague - she is a trusted friend.
Credentials
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Content Advertising & Social IMC
Northwestern University | CourseraSep, 2019- Nov, 2024 -
Engagement & Nurture Marketing Strategies
Northwestern University | CourseraSep, 2019- Nov, 2024 -
The Business of Social
Northwestern University | CourseraSep, 2019- Nov, 2024 -
The Importance of Listening
Northwestern University | CourseraSep, 2019- Nov, 2024 -
What is Social?
Northwestern University | CourseraSep, 2019- Nov, 2024
Experience
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syncroMonitoring
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United States
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Security Systems Services
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1 - 100 Employee
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Director, Growth and Revenue
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Mar 2020 - Present
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Splick.it
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Boulder
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Product Owner
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2016 - Feb 2020
Manage roadmap and associated projects for all features, functions, and updates. * Designed, managed development, and brought to market a new online application providing an administrative dashboard for restaurant brands and operators. * Design and manage development of features and functions for Splickit's online and native app restaurant ordering platform for consumers. * Direct local and near shore development teams, utilizing agile development, to bring projects to completion. UI/UX layout for features, market analysis, requirements gathering, Sales and Account support, product marketing Show less
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Wiland
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United States
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Advertising Services
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200 - 300 Employee
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VP, Digital Solutions
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2015 - 2015
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Trueffect
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Group Director, Media Solutions
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2011 - 2015
• Built and grew media solutions team, driving revenue and profits (10X growth in 2011, and doubled revenue in 2012)• Managed cross-functional team of campaign managers, ad operations, and creative.• Drove digital strategy and execution of ROI positive online campaigns for top advertisers including Carmax, QVC, American Greetings, Oreck, Charter Communications, Care.com and GNC. • Provided consultation on best practices for direct response strategy and design• Media Planning and Buying• Campaign Optimization• Developed and grew relationships with clients and publishers Show less
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Product Marketing and Marketing Communications
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2007 - 2011
• Developed B2B marketing strategies and campaigns that increased sales leads by 50% and increased search rankings• Brought new products to market, conceived and executed product marketing programs• Developed and executed social media plan• Managed web site, blog, social media, search engine marketing, newsletters, leads program, and other advertising. • Copy writing, collateral development, outbound communication• Refreshed corporate branding, refined positioning in marketplace Show less
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Director, Product Operations
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2003 - 2006
• Managed suite of online marketing products: Lead Generation, Email, Surveys and Market Research • Increased product revenue, site traffic, and customer acquisition 200% in first 4 months through defining and enhancing product functionality. • Increased ROI by 25% through development of data cleansing process • Increased revenue an additional 30% by developing additional revenue sources • Managed cross functional teams including media buying, creative development, web development, lead generation and email fulfillment • Product definition, enhancements, pricing, marketing and sales support • Manage all aspects of online marketing campaigns to drive traffic and customer acquisition; including development of consumer incentives, campaign design, copy writing, and media buying • Managed relationships with online advertising clients and affiliate partners Show less
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Education
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California State University, Los Angeles
Bachelor of Science - BS, Communication and Media Studies: TV/Film
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