Social Media & Content Development Manager

• Jan 2023 - Present

Social Media Coordinator

• Oct 2021 - Jan 2023

-Ideate, plan, and execute compelling, business-driving copy, images, and video content for corporate social media channels plus individual franchise locations-Identify and anticipate critical social media trends and ad-hoc content-Design graphic assets consistent with brand guidelines using Canva & other design applications-Track, measure, and report business results from social content and campaigns-Prioritize customer engagement by communicating with customers via direct message in a timely manner, answering questions, comments, and providing customer service-Train franchise owners to maximize their store social media accounts to increase business and drive customer affinity-Stay up-to-date with emerging platforms and social media features ensuring maximum effectiveness and relaying to franchise owners-Assist marketing team with teamwide projects, campaigns, and responsibilities Show less

Social Media Specialist and Retail Sales

• Sep 2020 - Oct 2021

-Manage all day-to-day Porch Therapy social media platforms (Instagram audience engagement averaging over 150,000 impressions per month) -Organically grew Instagram following from 15,000 to 21,000 followers within 7 months through several proactive/reactive engagement strategies such as content development of popular trends (Instagram Posts/Reels, TikTok, Facebook, etc.) -Create photo and video content for social media platforms using photo editing apps, iMovie, and Canva while sticking to brand standard and ensuring a unique tone of voice is present. -Prioritize customer engagement by communicating with customers via direct message in a timely manner, answering questions, comments, and providing customer service -Analyze and share insights and analytics with Social Media Manager to determine what customers want to see on our social media and how to best engage them -Greet customers and provide them with purchasing options based on their needs and wants, demonstrating knowledge regarding the merchandise Show less

Recruitment Marketing Intern

• Aug 2018 - May 2020

-Work closely with the recruiting organization to develop marketing plans for the Financial Representative Internship program -Created & lead the social media strategy for recruitment to attract candidates -Plan & execute networking events on local college campuses and venues -Represent Northwestern Mutual at local career fairs -Facilitate the on-campus interview process by reviewing resumes, scheduling interviews, and prepping interviewers -Work closely with the recruiting organization to develop marketing plans for the Financial Representative Internship program -Created & lead the social media strategy for recruitment to attract candidates -Plan & execute networking events on local college campuses and venues -Represent Northwestern Mutual at local career fairs -Facilitate the on-campus interview process by reviewing resumes, scheduling interviews, and prepping interviewers

Vice President of Public Relations

• Nov 2017 - Dec 2018

-Collaborated with a team of chapter officers to coordinate all activities & decisions for the academic year -Oversaw the implementation of all internal & external public relations efforts -Managed and created content across all chapter specific social media platforms -Worked with national collegiate & chapter standards committees to implement and execute protocols regarding individual member and chapter representation on social media -Collaborated with a team of chapter officers to coordinate all activities & decisions for the academic year -Oversaw the implementation of all internal & external public relations efforts -Managed and created content across all chapter specific social media platforms -Worked with national collegiate & chapter standards committees to implement and execute protocols regarding individual member and chapter representation on social media