Layna Wu
Marketing CRM Executive at CMS Distribution- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
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Vietnamese Professional working proficiency
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Japanese Limited working proficiency
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Sign Language Elementary proficiency
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Bio
Experience
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CMS Distribution
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United Kingdom
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IT Services and IT Consulting
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200 - 300 Employee
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Marketing CRM Executive
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Sep 2022 - Present
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MSI Computer (UK) Ltd.
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United Kingdom
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Computer Hardware Manufacturing
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1 - 100 Employee
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Marketing Associate - Channel Marketing
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Sep 2021 - Aug 2022
- Use my role as the campaign owner to manage the procedure, implementation, tracking and measurement of marketing campaigns. - Brief and oversee the work of internal and external agencies, such as designers and PR agencies, who will deliver much of the campaign assets. - Managing/running budgets and plans of Google Ads and SEO. - Administer the website and landing pages by managing the CMS and HTML web coding. - Collect and use data to plan new campaigns and the evaluation of existing campaigns. - Build, schedule and dispatch the content-centric email marketing. Show less
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International Association for Agricultural Sustainability (IAAS)
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Singapore
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Non-profit Organizations
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1 - 100 Employee
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Event Marketing Executive
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Aug 2020 - Jun 2021
- Spearheading the organisation's event strategy. - Participating in the international conference and planning and hosting events. - Working closely with event and marketing leadership to determine key events. - Managing and overseeing digital marketing campaigns such as channels and EDM. - Networking with experts, partners and members. - Spearheading the organisation's event strategy. - Participating in the international conference and planning and hosting events. - Working closely with event and marketing leadership to determine key events. - Managing and overseeing digital marketing campaigns such as channels and EDM. - Networking with experts, partners and members.
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Hilton Dubai Hotel Al Habtoor City
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Business Bay, Dubai, United Arab Emirates
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Complex Group Coordinator
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Dec 2018 - Aug 2020
- Plan and executes events for groups from corporates and leisure. - Manage group and conference lodging reservations. - Serve as the point person for the group for communication and coordination. - Coordinate with each department effectively to execute the smooth operation. - Plan and executes events for groups from corporates and leisure. - Manage group and conference lodging reservations. - Serve as the point person for the group for communication and coordination. - Coordinate with each department effectively to execute the smooth operation.
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Hilton Al Ain
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United Arab Emirates
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Group, Conference and Event Leadership Trainee
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May 2018 - Dec 2018
- Two-prong role of 50% event planning and 50% event sales. - Responding for site inspection, receiving inquires, event proposals and contracts. - Planning event aspects, such as venue, seating, dining, and guest list. - Two-prong role of 50% event planning and 50% event sales. - Responding for site inspection, receiving inquires, event proposals and contracts. - Planning event aspects, such as venue, seating, dining, and guest list.
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Education
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Oxford Brookes University
Master of Science (MSc), Hospitality, Event and Tourism management -
國立高雄大學
Bachelor's degree, Language of East Asia