Layna Wu

Marketing CRM Executive at CMS Distribution
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency
  • Vietnamese Professional working proficiency
  • Japanese Limited working proficiency
  • Sign Language Elementary proficiency

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Marketing CRM Executive
      • Sep 2022 - Present

    • United Kingdom
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Marketing Associate - Channel Marketing
      • Sep 2021 - Aug 2022

      - Use my role as the campaign owner to manage the procedure, implementation, tracking and measurement of marketing campaigns. - Brief and oversee the work of internal and external agencies, such as designers and PR agencies, who will deliver much of the campaign assets. - Managing/running budgets and plans of Google Ads and SEO. - Administer the website and landing pages by managing the CMS and HTML web coding. - Collect and use data to plan new campaigns and the evaluation of existing campaigns. - Build, schedule and dispatch the content-centric email marketing. Show less

    • Singapore
    • Non-profit Organizations
    • 1 - 100 Employee
    • Event Marketing Executive
      • Aug 2020 - Jun 2021

      - Spearheading the organisation's event strategy. - Participating in the international conference and planning and hosting events. - Working closely with event and marketing leadership to determine key events. - Managing and overseeing digital marketing campaigns such as channels and EDM. - Networking with experts, partners and members. - Spearheading the organisation's event strategy. - Participating in the international conference and planning and hosting events. - Working closely with event and marketing leadership to determine key events. - Managing and overseeing digital marketing campaigns such as channels and EDM. - Networking with experts, partners and members.

  • Hilton Dubai Hotel Al Habtoor City
    • Business Bay, Dubai, United Arab Emirates
    • Complex Group Coordinator
      • Dec 2018 - Aug 2020

      - Plan and executes events for groups from corporates and leisure. - Manage group and conference lodging reservations. - Serve as the point person for the group for communication and coordination. - Coordinate with each department effectively to execute the smooth operation. - Plan and executes events for groups from corporates and leisure. - Manage group and conference lodging reservations. - Serve as the point person for the group for communication and coordination. - Coordinate with each department effectively to execute the smooth operation.

  • Hilton Al Ain
    • United Arab Emirates
    • Group, Conference and Event Leadership Trainee
      • May 2018 - Dec 2018

      - Two-prong role of 50% event planning and 50% event sales. - Responding for site inspection, receiving inquires, event proposals and contracts. - Planning event aspects, such as venue, seating, dining, and guest list. - Two-prong role of 50% event planning and 50% event sales. - Responding for site inspection, receiving inquires, event proposals and contracts. - Planning event aspects, such as venue, seating, dining, and guest list.

Education

  • Oxford Brookes University
    Master of Science (MSc), Hospitality, Event and Tourism management
    2014 - 2016
  • 國立高雄大學
    Bachelor's degree, Language of East Asia
    2009 - 2013

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