Layla Hamdy

Senior Digital Marketing Specialist at El Haddad Group
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG

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Experience

    • Egypt
    • Retail
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Jul 2023 - Present

    • Egypt
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Dec 2022 - Present

      -Develop and implement social media strategies to increase brand visibility, engagement, and lead generation across multiple social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, among others.-Create and curate visually appealing and engaging content, including text, images, videos, and infographics, that is tailored to each social media platform and audience.-Manage social media accounts, including content planning, publishing, and community administration.-Monitor social media trends, industry news, and competitor activities to identify social media engagement and growth opportunities, and best practices.-Track, measure, and report on key performance indicators (KPIs) such as reach, engagement, conversions, and return on investment using social media management and analytics tools.-Optimize social media strategies and tactics by remaining current on social media platform updates, algorithm changes, and emergent trends. Show less

    • Content Director
      • Dec 2022 - Present

    • Egypt
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Feb 2023 - Jul 2023

      -Create and implement digital marketing campaigns across multiple channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising. -Conduct market research to determine the demographics, interests, and online behaviors of the target audience. -Plan and execute effective strategies to increase website traffic, conversion rates, and marketing goals. -Manage social media accounts and develop engaging content in order to increase brand awareness, boost engagement, and expand the online community. -Ensure the effectiveness and relevance of marketing strategies by remaining current on industry trends, new technologies, and best practices for digital marketing. Show less

    • Saudi Arabia
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Oct 2022 - Dec 2022

      -Start online campaigns: Google Ads specialists need to routinely review the keywords that are already being used and search for new ones. Managing your campaigns and optimizing them in order to get the most out of Google Ads is really necessary. - Keeping track of the present performance of Google Ads in order to detect and keep an eye on a number of different characteristics, such as the click-through rate, cost, impressions, clicks, and conversions. - Bargaining for the greatest possible placement, quality, and cost for the advertisements. - Recommendations were offered to enhance the social media outreach for underrepresented groups, as well as to foster inclusion and cultural knowledge. Show less

    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Digital Marketing Intern
      • Jul 2021 - Sep 2021

      -Assist with the execution of digital marketing campaigns across multiple channels, including search engines, social media platforms, email marketing, content marketing, and display advertising. -Contribute to the creation of content for digital marketing initiatives, such as blog posts, social media updates, and email newsletters. -Conduct market research and competitive analysis to determine target demographics, industry trends, and campaign optimization opportunities. -Monitor and analyze the efficacy of digital marketing campaigns using analytics tools, and provide the digital marketing team with regular reports and insights. -Assist in social media account management, including content planning, scheduling, and community administration. Show less

    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Accounting Intern
      • Jul 2020 - Aug 2020

      -Assist with day-to-day accounting jobs like entering data, keeping books, and keeping track of money. -Contribute to getting cash statements, reports, and bills ready. -Support with the processes of accounts payable and accounts outstanding, such as processing -Assist with day-to-day accounting jobs like entering data, keeping books, and keeping track of money. -Contribute to getting cash statements, reports, and bills ready. -Support with the processes of accounts payable and accounts outstanding, such as processing

Education

  • Nile University
    Business Administration
    2018 - 2022

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