Experience

Newzoo

• Netherlands
• Computer Games
• 1 - 100 Employee

• Head of PR & Communications

  • Apr 2023 - Present



Streamline Media Group Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2020 - Dec 2022

  Managed global communications strategy to translate requirements of customers, prospective talent, media, and industry leaders into insightful marketing and PR campaigns for this video game and tech development company. Grew the global marketing department to 10 direct reports working remotely across Europe, North America, South America, and Malaysia. Managed global communications strategy to translate requirements of customers, prospective talent, media, and industry leaders into insightful marketing and PR campaigns for this video game and tech development company. Grew the global marketing department to 10 direct reports working remotely across Europe, North America, South America, and Malaysia.



Streamline Studios

• Malaysia
• Computer Games
• 100 - 200 Employee

• Business Development - Europe

  • Aug 2018 - Jan 2020

  • Establish new partner relationships in Europe for traditional and non-gaming projects, including securing Streamline's first TV Broadcast project for BBC Sport.

• Marketing Manager

  • Oct 2017 - Aug 2018

  • Managed 7 people.• Researched, planned, and led all strategic and brand initiatives for HQ and the creation of five new business divisions.

• Executive Assistant to Chief Executive Officer

  • Oct 2016 - Oct 2017

  • Optimized the CEO's time through a 1-1 working relationship.• Implemented new CEO Office policies, practices, and protocols as the first EA in the company. • Key liaison between CEO and Board of Directors and Executives.• Exercised excellent and quick judgment, showed grace under pressure, with strong written and verbal communication, administrative and organizational skills.



Mongoose Publishing

• Malaysia
• Media Production
• 1 - 100 Employee

• Head of PR, Marketing & Communications

  • Apr 2016 - Aug 2016

  Conceptualised and rolled out national marketing and commercial plans for a portfolio of world-class brands, including Malaysia's franchise of ELLE, Esquire, Men's Health, Women's Health, and Time Out. • Boosted Men's Health Women's Health Run ticket sales by 10% by incorporating effective traditional and modern media tactics to engage local running communities/groups through social media engagement, competitions, and advertising. • Led a cross-functional team of 3 individuals to successfully lead diverse marketing campaigns and events. Show less



British High Commission, Kuala Lumpur

• Kuala Lumpur, Malaysia

• Executive Assistant to the High Commissioner

  • Sep 2013 - Apr 2016

  Oversaw all internal and external communications whilst leading confidential and secure communications on behalf of the British government. Responsible for complex diaries and travel arrangements for Government Officials. Served as a Key Liaison for (V)VIP UK Visa and Immigration applications, events, visits, and activations with Government Officials, Royal Households, celebrities, and high-net-worth individuals. • Directed a cross-functional team of 70 individuals to successfully execute all events for HM Queen Elizabeth II's Official Birthday Party for two years consecutively. • Earned 75% of event sponsorship funds. • Led visits for the British Prime Minister and Press Tour, Sir David Attenborough, Dame Zandra Rhodes, and Liverpool FC. Show less



Self-employed

• UK, USA, Malaysia, Hong Kong

• Actress

  • Aug 2010 - Sep 2013