Susan Lawson-Dawson
Sr. Content Marketing Strategist & Copywriter at Myndshft- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French -
Topline Score
Bio
Sam Hemmant
Call it outrageous luck, but several years ago Susan was recommended as an expert content marketing writer to me. Several years later the proof of expertise hasn’t just been proven a thousand times over, it’s been immortalized into the history of content marketing at LexisNexis. For every Nexis Diligence product launch, every enhancement, Susan not only wrote high quality content, she was a strategic voice to inspire the best form of content. She is a strategic planner and also content visionary that drives brand awareness and new business. She not only knows the brand voice, she is the brand voice in her writing. Whether it is a product release, a whitepaper on bribery or ESG, an influencer interview, a Davos report, a micro-documentary, or a blog, Susan is a writer par-excellence. She is refreshingly fact-based, precise, and a researcher who brings workable content ideas to the team. She guides a fellow team of writers and supports them to be the best they can be. When you partner with Susan you don’t just get an expert content writer, you have the privilege to see a truly extraordinary woman make an extraordinary contribution.
Lisa Thompson
Susan is a very talented copywriter. Her ability to break down technical topics into easily digestible content without overwhelming a reader is astounding. Susan is also able to identify added-value for a wide variety of audiences and ensures her content not only resonates with her readers but also provides meaningful information. Susan is a true team player, always happy and willing to contribute and collaborate on new ideas and project, always keeping the Brand's best interest at the core of everything she does. I would highly recommend Susan for any copywriting needs.
Sam Hemmant
Call it outrageous luck, but several years ago Susan was recommended as an expert content marketing writer to me. Several years later the proof of expertise hasn’t just been proven a thousand times over, it’s been immortalized into the history of content marketing at LexisNexis. For every Nexis Diligence product launch, every enhancement, Susan not only wrote high quality content, she was a strategic voice to inspire the best form of content. She is a strategic planner and also content visionary that drives brand awareness and new business. She not only knows the brand voice, she is the brand voice in her writing. Whether it is a product release, a whitepaper on bribery or ESG, an influencer interview, a Davos report, a micro-documentary, or a blog, Susan is a writer par-excellence. She is refreshingly fact-based, precise, and a researcher who brings workable content ideas to the team. She guides a fellow team of writers and supports them to be the best they can be. When you partner with Susan you don’t just get an expert content writer, you have the privilege to see a truly extraordinary woman make an extraordinary contribution.
Lisa Thompson
Susan is a very talented copywriter. Her ability to break down technical topics into easily digestible content without overwhelming a reader is astounding. Susan is also able to identify added-value for a wide variety of audiences and ensures her content not only resonates with her readers but also provides meaningful information. Susan is a true team player, always happy and willing to contribute and collaborate on new ideas and project, always keeping the Brand's best interest at the core of everything she does. I would highly recommend Susan for any copywriting needs.
Sam Hemmant
Call it outrageous luck, but several years ago Susan was recommended as an expert content marketing writer to me. Several years later the proof of expertise hasn’t just been proven a thousand times over, it’s been immortalized into the history of content marketing at LexisNexis. For every Nexis Diligence product launch, every enhancement, Susan not only wrote high quality content, she was a strategic voice to inspire the best form of content. She is a strategic planner and also content visionary that drives brand awareness and new business. She not only knows the brand voice, she is the brand voice in her writing. Whether it is a product release, a whitepaper on bribery or ESG, an influencer interview, a Davos report, a micro-documentary, or a blog, Susan is a writer par-excellence. She is refreshingly fact-based, precise, and a researcher who brings workable content ideas to the team. She guides a fellow team of writers and supports them to be the best they can be. When you partner with Susan you don’t just get an expert content writer, you have the privilege to see a truly extraordinary woman make an extraordinary contribution.
Lisa Thompson
Susan is a very talented copywriter. Her ability to break down technical topics into easily digestible content without overwhelming a reader is astounding. Susan is also able to identify added-value for a wide variety of audiences and ensures her content not only resonates with her readers but also provides meaningful information. Susan is a true team player, always happy and willing to contribute and collaborate on new ideas and project, always keeping the Brand's best interest at the core of everything she does. I would highly recommend Susan for any copywriting needs.
Sam Hemmant
Call it outrageous luck, but several years ago Susan was recommended as an expert content marketing writer to me. Several years later the proof of expertise hasn’t just been proven a thousand times over, it’s been immortalized into the history of content marketing at LexisNexis. For every Nexis Diligence product launch, every enhancement, Susan not only wrote high quality content, she was a strategic voice to inspire the best form of content. She is a strategic planner and also content visionary that drives brand awareness and new business. She not only knows the brand voice, she is the brand voice in her writing. Whether it is a product release, a whitepaper on bribery or ESG, an influencer interview, a Davos report, a micro-documentary, or a blog, Susan is a writer par-excellence. She is refreshingly fact-based, precise, and a researcher who brings workable content ideas to the team. She guides a fellow team of writers and supports them to be the best they can be. When you partner with Susan you don’t just get an expert content writer, you have the privilege to see a truly extraordinary woman make an extraordinary contribution.
Lisa Thompson
Susan is a very talented copywriter. Her ability to break down technical topics into easily digestible content without overwhelming a reader is astounding. Susan is also able to identify added-value for a wide variety of audiences and ensures her content not only resonates with her readers but also provides meaningful information. Susan is a true team player, always happy and willing to contribute and collaborate on new ideas and project, always keeping the Brand's best interest at the core of everything she does. I would highly recommend Susan for any copywriting needs.
Credentials
-
Founding Member, Content Creators for Good
GrapevineFeb, 2023- Nov, 2024 -
Digital Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Inbound Marketing
HubSpot AcademyJan, 2023- Nov, 2024
Experience
-
Myndshft
-
United States
-
Software Development
-
1 - 100 Employee
-
Sr. Content Marketing Strategist & Copywriter
-
Aug 2023 - Present
-
-
Senior Content Marketing Manager / Copywriter
-
Feb 2022 - Aug 2023
-
-
-
Night Owl Home
-
Springboro, Ohio, United States
-
Freelance Content Creator
-
Jan 2014 - Present
Turning my passions into opportunities. I have a mania for research, brand personas, content marketing strategies and writing. Everything I used to do in an agency, only in my slippers. On weekends, I'm a mad scientist making candles, soap, lotion bars and sugar scrubs. Turning my passions into opportunities. I have a mania for research, brand personas, content marketing strategies and writing. Everything I used to do in an agency, only in my slippers. On weekends, I'm a mad scientist making candles, soap, lotion bars and sugar scrubs.
-
-
-
LexisNexis
-
Springboro, Ohio, United States
-
Marketing Copywriter
-
Jun 2014 - Feb 2022
Content creation for customer and prospect marketing including email, white papers, ebooks, blogs, product announcements and literature for US and global marketing of Nexis Solutions. In addition to writing for Academic, Research, and Media Intelligence segments, I supported content strategy/planning for enterprise due diligence and monitoring, and data-as-a-service segments, as well as development of messaging frameworks for the Nexis Solutions brand and EDDM/DaaS product portfolios. Content creation for customer and prospect marketing including email, white papers, ebooks, blogs, product announcements and literature for US and global marketing of Nexis Solutions. In addition to writing for Academic, Research, and Media Intelligence segments, I supported content strategy/planning for enterprise due diligence and monitoring, and data-as-a-service segments, as well as development of messaging frameworks for the Nexis Solutions brand and EDDM/DaaS product portfolios.
-
-
-
Nova Creative
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Relationship Manager
-
Mar 2008 - Jan 2014
-
-
-
-
Project Coordinator
-
Aug 1994 - Feb 2008
Client management, project management, creative concepts and copy writing for companies representing a wide range of industries. Client management, project management, creative concepts and copy writing for companies representing a wide range of industries.
-
-
-
-
Office Manager
-
Aug 1987 - Jul 1994
-
-
Education
-
Graceland University
Bachelor of Arts (B.A.), English with Writing Concentration, French Minor -
Graceland University
Bachelor of Arts (B.A.), English Language and Literature, General -
Centerville High School